Marketing & SEO Skills

Navigate e-commerce sites to extract products, pricing, categories, and inventory. Handles pagination, variants, and JS-heavy storefronts.

| Extract and normalize pricing tiers from any SaaS, API, cloud, or LLM vendor's pricing page. Use this skill whenever the user says "pricing for X", "how much does X cost", "pricing tiers", "cost comparison", provides a URL ending in `/pricing` or `/plans`, or asks to monitor pricing over time. Pairs well with `exportSkill` to turn a run into a cron-friendly workflow. Scrape-driven; no interact needed for typical pricing pages.

Design and build a high-converting questionnaire-style onboarding flow for your app, modelled on proven conversion patterns from top subscription apps.

> site or brand with no rankings and no authority ("cold start", "starting from zero", "nobody knows us"), deciding what to double down on, a page or cluster that ranks but earns nothing, hunting emerging or newly-coined keywords before competitors arrive, "should we build a cluster or one page", "what do we write next", "we get impressions but no clicks", "our traffic plateaued despite publishing", whether to chase a head term at all, or turning any of it into recurring automation. Also use when asked why an SEO effort stalled despite consistent output. NOT for writing an article, keyword expansion mechanics, or auditing a single tactic for penalty risk.

Write copy that sounds like PostHog — direct, opinionated, developer-facing, and specific. Use this skill whenever Cory is drafting, editing, or critiquing copy intended for posthog.com or any PostHog channel: product pages, landing pages, taglines, headlines, hero copy, button labels, microcopy, blog posts, newsletters, changelog entries, docs intros, social posts, marketing emails, error messages, or feature announcements. Also trigger when reviewing existing PostHog copy, refactoring generic SaaS-speak into PostHog voice, or when Cory pastes a draft and asks for feedback. Trigger even when "PostHog" isn't said explicitly — context cues like working on a product page, refining a tagline, or reviewing a PR for posthog.com mean this skill applies. The goal is copy that doesn't read like AI wrote it, doesn't sound like every other B2B SaaS site, and could pass review from PostHog's content team without flags.

Verify and update competitor product data by scraping competitor websites using WebFetch/WebSearch. Use when the user asks to verify, check, or update competitor information in competitorData files (like amplitude.tsx, mixpanel.tsx), or when they want to ensure competitor feature data is accurate and current. This skill systematically checks product features, pricing, platform details, and generates update recommendations with source URLs for verification.

Convert a Substack newsletter post into a native posthog.com newsletter file. Fetches the content from a Substack URL, formats it with correct frontmatter and markdown, applies internal links, and re-hosts its images on Cloudinary. Omits Substack-specific sections (byline, related texts, job posts). Use when the user provides a newsletter.posthog.com URL and asks to post it natively.

Optimize a prisma.io page for search engines and AI answer engines. Use when writing or reviewing blog posts, docs pages, or landing pages for SEO, GEO, AEO, AI citations, AI Overviews, ChatGPT/Perplexity visibility, featured snippets, metadata, or FAQ sections; when refreshing an existing page for freshness or rankings; or when asked why a page isn't ranking or being cited.

Scrape competitor ads from Meta's Ad Library (Facebook, Instagram, Messenger, Threads, WhatsApp). Search by company name, Facebook Page URL, or keyword. Returns ad creatives, spend estimates, reach, impressions, and campaign details. Use for competitive ad research, messaging analysis, and creative inspiration.

> Find newsletters relevant to a target audience/industry for sponsorship opportunities. Discovers newsletters through web search, newsletter directories, and industry research. Returns newsletter name, author, estimated audience, topic focus, sponsorship rates (if available), and contact info.

> Mine the highest-converting ad angles from customer reviews, Reddit complaints, support tickets, and competitor ads. Extracts actual pain language, competitor weaknesses, and outcome phrases that real buyers use. Outputs a ranked angle bank with proof quotes and recommended ad formats per angle.

> Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnostics, and multi-channel budget reallocation with specific dollar-amount shift recommendations and scenario modeling.

> End-to-end Google Search Ads campaign builder. Performs deep keyword research (competitor SEO, review language mining, Reddit/HN community terminology, site audit), builds keyword architecture with funnel mapping and intent classification, creates ad group structure, generates headline/description variants, builds negative keyword lists, recommends bid strategy, and exports a campaign-ready CSV for Google Ads Editor import.

> Analyze the message match between your ads and landing pages. Checks if the promise in the ad copy carries through to the landing page headline, body, and CTA. Flags disconnects that kill conversion rates. Works with Google, Meta, and LinkedIn ads.

> Scrape competitor ads from Meta Ad Library and Google Ads Transparency Center, analyze creative patterns (hooks, formats, CTAs), reverse-engineer landing page funnels, and produce a strategic teardown with vulnerability analysis and counter-play recommendations. Use when you need to understand the competitive ad landscape, find new creative directions, or identify weaknesses in a competitor's paid strategy.

Pre-flight policy check for Meta ads. Takes ad copy plus advertiser context, resolves and fetches the relevant Meta transparency-center policy pages at runtime, and returns a Pass / Fix Required / Block verdict with cited findings and rewrites.

> End-to-end Meta Ads campaign builder for Facebook and Instagram. Takes ICP + objective, generates audience targeting recommendations, ad set structure, copy framework per placement, and exports as a campaign brief or structured CSV. Focused on campaign architecture, not creative generation.

Diagnose Meta Ads campaign performance using Meta's actual system mechanics — Breakdown Effect, Learning Phase, Auction Overlap, Pacing, and Creative Fatigue — and produce structured, testable recommendations that avoid judging segments by average CPA instead of marginal efficiency.

> For founders who don't know where to start with paid ads. Analyzes ICP, competitor ad presence, budget constraints, and product type to recommend which 1-2 paid channels to start with and provides a 90-day ramp plan. Prevents the common mistake of spreading a small budget across too many platforms.

> Discover newsletters in a target niche relevant to your ICP, evaluate audience fit, estimate reach and CPM, and output a ranked shortlist of sponsorship opportunities. Uses web search to find newsletters, then scores each against ICP alignment criteria. Use when a marketing team wants to reach an existing engaged audience for less than the cost of building their own, or when testing a new channel before committing.

> Analyze a company's published content to extract their brand voice, writing style, and tone guidelines. Reads 10-20 of their best content pieces and produces a brand voice profile covering tone, vocabulary level, sentence structure, formatting patterns, CTAs, and target persona. Useful before writing outreach, content, or campaigns that should match a client's existing voice.

> Generate a personal voice guide for X (Twitter) and/or LinkedIn by scanning a user's past posts and iteratively refining with sample-and-feedback loops. Produces a structured markdown voice guide that sibling skills (create-x-content, create-linkedin-content) consume to draft in-voice posts. Different from brand-voice-extractor, which analyses company blogs/landing pages — this skill is for personal social voice.

> Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and proof points. Chains web research, competitor site analysis, and review mining to produce a positioning doc ready for website copy and sales deck use. Use when a product marketing team needs to define or refresh positioning ahead of a launch, rebrand, or competitive shift.

Research competitors - products, pricing, team, funding, and strategy

> Extract competitor and customer intelligence from any company's landing page HTML. Discovers tech stack, analytics tools, ad pixels, customer logos, SEO metadata, CTAs, hidden elements, and more. No API keys required.

> Reverse-engineer a company's sales and marketing tech stack from public signals. Detects CRMs, cold email tools, people databases, ad pixels, email delivery services, and outbound sending domains via DNS records, website source inspection, Apify technology profiling, blacklist checks, and public spam complaint searches. Works on single companies or batches. Outputs a structured markdown report per company.

> Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine questions, and win/loss themes. Chains web research, review mining, and ad intelligence. Use when sales needs competitive ammo or when entering a new market with established incumbents.

> Comprehensive GTM analysis of any target company. Researches what a company is currently doing across all go-to-market dimensions — content/blog, founder LinkedIn activity, SEO/traffic, hiring signals, social/community presence, customer acquisition channels, podcast appearances, review sites, competitive positioning, and partnerships. Produces a structured report identifying what's working, what's missing, and where white space exists for new strategies. Use before designing GTM strategies for a client or prospect.

> Monitor competitor content across blogs, LinkedIn, and Twitter/X on a recurring basis. Surfaces new posts, trending topics, and content gaps you can own. Chains blog-feed-monitor, linkedin-profile-post-scraper, and twitter-mention-tracker. Use when you want a weekly digest of what competitors are publishing and which topics are generating engagement.

> Monitor competitor pricing pages via live web scrape and Web Archive snapshots. Track plan changes, tier restructuring, new pricing models, and feature gating shifts. Produces a pricing comparison matrix and flags when a competitor changes packaging. Use when a product marketing team needs to stay current on competitive pricing or when preparing for a pricing change of their own.

> Competitor intelligence system. Research competitors across web, Reddit, Twitter/X, LinkedIn, and blogs. Build deep competitor profiles, monitor content and positioning changes, track what gets traction, and identify competitive gaps. Covers data collection, content tracking, and strategy analysis. Pure research skill — uses web search, web fetch, and optionally Apify for social scraping. No scripts required.

> Daily industry intelligence scanner. Scans web, social media, news, blogs, and communities for industry-relevant events, trends, and signals. Produces a comprehensive intelligence briefing plus strategic GTM opportunity ideas. Orchestrates existing scraping skills — does not reimplement data collection.

> Set up and run ongoing competitive intelligence monitoring for a client. Tracks competitor content, ads, reviews, social, and product moves.

> Generate detailed, differentiated content briefs at scale. Each brief includes SERP analysis, competing page breakdown, unique angles from real customer language (reviews, Reddit), internal linking plan, and SERP feature targets. Batch mode produces 10-50 briefs in one run. Crushes generic "keyword density" briefs from tools like Surfer or Clearscope.

> Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and small GTM teams who aren't professional marketers but need to run focused campaigns. No scripts — pure reasoning.

> Take raw customer inputs — interview transcripts, survey responses, Slack quotes, support tickets, review excerpts — and generate a structured case study draft with problem/solution/result narrative, pull-quotes, metric callouts, and multi-format outputs (full case study, one-pager, social proof snippet, sales deck slide). Pure reasoning skill. Use when a product marketing team has customer signal but no time to write the story.

> email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales enablement one-pager. Pure reasoning skill that chains product context with audience-specific copy generation. Use when a product marketing team needs to turn a feature spec into launch-ready assets fast.

Create polished terminal GIF recordings using VHS (Video Hardware Software) by Charmbracelet. Use when asked to create terminal demos, CLI gifs, command-line recordings, or animated terminal screenshots for documentation, READMEs, or marketing.

> Find leads by scraping engagers from a competitor's top LinkedIn posts. Given one or more company page URLs, scrapes recent posts, ranks by engagement, selects the top N, extracts all reactors and commenters, ICP-classifies, and exports CSV. Use when someone wants to "find leads engaging with competitor content" or "scrape people who interact with [company]'s LinkedIn posts".

> Evaluate a website, landing page, content, or any online asset through the eyes of pre-built synthetic ICP personas. Loads personas from buyer-persona-generator output, freeform focus group, and head-to-head competitive comparison. Reusable — run against the same site after changes, or against new content anytime.

> Detect buying intent from job postings. When a company posts a job in your problem area, they've allocated budget and are actively thinking about the problem. This skill finds those companies, qualifies them, extracts personalization context, and outputs everything to a Google Sheet. Does NOT do outreach — just delivers qualified leads with reasoning.

> Find warm leads by searching LinkedIn for pain-language posts — the frustrations, complaints, and operational struggles your ICP talks about publicly. Asks clarifying questions to understand your product, ICP, and their pain points, then generates pain-language search keywords, scrapes LinkedIn for posts and engagers, enriches profiles, and ICP-filters the results. Use when someone wants to "find leads who are complaining about X" or "find people discussing problems we solve" or "LinkedIn pain-based prospecting."

> Detect buying signals across TAM companies and watchlist personas. (headcount growth, tech stack changes, funding rounds), (2) Apify-powered signals (job postings, LinkedIn content analysis, profile changes), and (3) post-processing with dedup, scoring, and lead status updates. Writes signals to Supabase signals table for downstream activation.

Build a prospect list of companies with decision makers, verified contact info, and hiring/intent signals. Use when asked to find leads by industry, build an account list with specific titles, prospect companies that are actively hiring, or create a targeted outreach list filtered by company size, location, and hiring activity.

> End-to-end website audit through ICP eyes. Builds synthetic personas (if they don't already exist), runs a structured scorecard review of the client's site, then runs a head-to-head competitive comparison against top competitors. Produces a single consolidated report with persona feedback, competitive positioning, and prioritized recommendations. The complete "how do our buyers actually experience our site vs the competition?" workflow.

> Fills in missing data for inbound leads — researches the company, identifies the person's role and seniority, finds other stakeholders at the company, checks for existing CRM relationships, and updates the lead record. Produces enriched lead data ready for qualification or outreach. Tool-agnostic.

Extract leads from developer forums (Hacker News, Reddit) by detecting intent signals — alternative seeking, competitor pain, scaling challenges, DIY solutions, and migration intent. Scores users by intent strength and cross-platform presence.

Extract leads from competitor product activity — Product Hunt commenters/upvoters, HN posts about competitors, case studies, testimonials, tech press, and switching signals. Detects people actively switching from competitors as highest-priority leads.