Landing Page Intel

Landing Page Intel

Extract GTM-relevant intelligence from any company's landing page by scraping its HTML source.

Quick Start

Only dependency is pip install requests. No API key needed.

# Basic scan of a single URL
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com"

# Scan multiple pages of the same site
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com" --pages "/,/pricing,/about"

# Output as summary table instead of JSON
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com" --output summary

# Save full report to file
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com" --output json > report.json

What It Extracts

| Category | Details |

|----------|---------|

| Tech Stack | Analytics (GA4, Mixpanel, Amplitude, PostHog, Heap), marketing automation (HubSpot, Marketo, Pardot), chat widgets (Intercom, Drift, Crisp, Zendesk), A/B testing (Optimizely, VWO, LaunchDarkly), session recording (Hotjar, FullStory, LogRocket), CDPs (Segment, Clearbit, 6sense) |

| Ad Pixels | Meta Pixel, Google Ads, LinkedIn Insight Tag, TikTok pixel, Twitter pixel |

| Customer Logos | Image URLs from "trusted by" / logo carousel sections, grouped by directory |

| SEO Metadata | Title, meta description, Open Graph tags, Twitter Cards, canonical URL, structured data (JSON-LD), hreflang tags |

| CTAs & Sales Motion | All CTA button text and links — reveals PLG vs sales-led motion |

| Social Proof | Testimonials, customer counts, case study links, badge images |

| Integrations | Links to integration/partner pages, embedded third-party widgets |

| Hidden Elements | Content in display:none, hidden, or HTML comments that may reveal upcoming features |

| Infrastructure | CMS platform (Webflow, WordPress, Next.js, etc.), detected from HTML signatures |

CLI Reference

| Flag | Default | Description |

|------|---------|-------------|

| --url | *required* | Target website URL |

| --pages | / | Comma-separated paths to scan (e.g., /,/pricing,/about) |

| --output | json | Output format: json or summary |

| --timeout | 15 | Request timeout in seconds |

GTM Use Cases

• Competitive intel: See what tools competitors use, how they position, who their customers are
• Prospect research: Before a sales call, scan a prospect's site to understand their stack and maturity
• Market mapping: Scan multiple competitors to compare positioning, customer segments, and GTM motions
• Customer discovery: Extract competitor customer logos as potential prospects for your own product

Cost

Free. No API keys required. Uses only HTTP requests to fetch public HTML.