Marketing & SEO Skills

Write a client proposal, quote, scope of work, or engagement letter for a service business. Covers project understanding, scope, timeline, pricing presentation, and terms. Use whenever the user asks for a proposal, quote, project proposal, client proposal, SOW, statement of work, engagement letter, or B2B service engagement document — for web dev, consulting, trades, or any service business.

Use for agent-assisted Auto-FL optimization of an existing NVFLARE job in simulation, POC, or production. Do not use for code conversion, diagnosis-only work, or deployment setup.

Generate and commit a markdown report after an Auto-FL NVFlare autoresearch experiment has been manually stopped. Use when the user asks to summarize a stopped campaign, report achieved improvements, explain implemented literature-derived ideas and sources, refresh progress plots, capture pasted agent model/effort/cost context when available, or commit the final report and progress plot to the current experiment branch.

Use when managing Apple Ads with asc, including auth, org lookup, campaigns, ad groups, ads, keywords, reports, raw API calls, and safe live testing.

Run an offline ASO audit on canonical App Store metadata under `./metadata` and surface keyword gaps using Astro MCP. Use after pulling metadata with `asc metadata pull`.

Sync, validate, and apply App Store metadata with the current asc canonical metadata workflow. Use when updating metadata, localizations, keywords, or migrating legacy fastlane metadata.

Set territory-specific pricing for subscriptions and in-app purchases using current asc setup, pricing summary, price import, and price schedule commands. Use when adjusting prices by country or implementing localized PPP strategies.

> Port Databricks notebooks and jobs to Microsoft Fabric. Provides an exhaustive dbutils secret scope to Key Vault URL conversion, notebook run and exit, widget replacement with parameter-tagged cells, and library install replacement with Fabric Environments. Covers Unity Catalog three-level namespace reduction to Lakehouse two-level schemas, DBFS path conversion to OneLake, Databricks Jobs to Spark Job Definitions, MLflow tracking URI removal, and Photon to Native Execution Engine substitution. Use when the namespaces to Lakehouse schemas, (3) convert Databricks Jobs or Delta Live Tables. "dbutils fabric", "unity catalog migration", "dbfs to onelake", "databricks notebook migration", "delta live tables fabric", "photon native execution".

> Estimate Microsoft Fabric capacity costs before migration by analyzing existing workload profiles (Spark, SQL, Power BI, Real-Time Intelligence) and recommending optimal SKU sizing, (1) estimate Fabric costs for a migration, (2) size a Fabric capacity SKU, (3) compare Fabric pricing tiers, (4) calculate storage/compute/network costs, (5) recommend Reserved vs. Pay-As-You-Go vs. Autoscale billing. Trigger phrases are scoped to Fabric capacity cost/sizing to avoid over-routing on generic cost, migration, or connection questions. "fabric cost estimate", "fabric reserved instance", "fabric capacity pay-as-you-go", "fabric autoscale billing".

Use when you need to run ASO controller CRUD tests or sample tests, verify recordings play back correctly, or re-record after changes.

Use when creating polished ASO release notes by automatically determining changes from git history since the last release tag.

Use when creating a new ASO release, including pre-checks, release notes generation, draft GitHub release creation, documentation updates, and ROADMAP changes.

Use when ASO controller CRUD tests or sample tests fail during playback or recording, to diagnose the failure and re-record if needed.

**WORKFLOW SKILL** — Migrate an Azure resource group from legacy to hybrid versioning mode in ASO. USE FOR: moving a group (e.g., appconfiguration, cache, network) from VersionMigrationModeLegacy to VersionMigrationModeHybrid in the code generator, updating samples, renaming CRUD tests, and re-recording sample tests. DO NOT USE FOR: adding new resources (use new-resource.instructions.md), general debugging, or code review.

Converts a double-precision Simulink system or subsystem to single precision using DataTypeWorkflow.Single (Fixed-Point Designer). The single conversion replaces all user-specified double-precision data types, as well as output data types that compile to double precision, with single-precision data types. Use this skill when converting Simulink systems to single precision, reducing memory usage of a Simulink system, optimizing for embedded targets. Do NOT use for standalone MATLAB .m code single conversion.

Use when explicitly asked for first-principles or Occam's-razor review, or when complex decisions involve competing constraints, repeated fixes, fallback growth, duplicate owners, or architecture/product direction risk.

> Break down Claude Code costs using the Agent Monitor pricing engine. Shows per-model costs (input, output, cache_read, cache_write at $/Mtok rates), per-session costs, daily trends, and compaction baseline token recovery. Use when analyzing spending, comparing model costs, or planning budgets.

> Define a spend budget for Claude Code and, optionally, create a cost alert rule that fires when usage crosses the limit, via POST /api/alerts/rules on the Agent Monitor dashboard. Reads current spend from /api/pricing/cost to size the budget sensibly and explains every rule field before writing. Use when setting a spend limit or wiring up a budget guardrail.

> Run a daily spend check-in against a daily budget on the Agent Monitor dashboard — today's spend vs the daily target, pace through the day, and the projected overage if the current pace holds. Uses /api/pricing/cost and /api/sessions (grouped by started_at = today). Use for a quick daily spend check-in or a morning/evening budget pulse.

> Identify anomalous sessions using Agent Monitor data — cost outliers from the pricing engine, token anomalies (cache miss spikes, compaction baseline surges), unusual event type ratios (PreToolUse/PostToolUse gaps, APIError clusters), behavioral deviations from workflow intelligence (complexity score outliers, error propagation anomalies), and sessions with abnormal metadata (extreme turn_count, high thinking_blocks, zero turn_duration).

Apply a named StyleSeed motion to a component — either one of the 5 personality seeds (Spring/Silk/Snap/Float/Pulse × entrance/exit/hover/press/layout) or a distinctive keyword move from the motion library (toggle-flip, toggle-curtain, reveal-blur, pop-in, shimmer, …). Translates vibe words into framer-motion code from one source of truth.

> Perform aerospace unit conversions, time conversions, coordinate frame transformations, and rotation representations using Aerospace Toolbox. Use when converting units (length, velocity, angle, acceleration, angular velocity, force, mass, pressure, temperature, density), computing Julian dates or decimal years, transforming between coordinate frames (ECEF, ECI, LLA, flat Earth, geodetic/geocentric, NED, body, wind, stability), or working with rotation representations (Euler angles, DCM, quaternion, Rodrigues vector). Also use when the user asks about aerospace coordinate systems, reference frames, or rotation conventions.

> RoadRunner asset path lookup tables for map format conversions in MATLAB. Maps lane markings, signs, signals, barriers, objects, and lane types to RoadRunner asset paths. Use when converting map formats to RRHD, resolving asset paths, or assigning visual assets to HD Map objects.

> Import HD Map or OpenDRIVE files into a RoadRunner scene using MATLAB. Use when loading driving scenes in RoadRunner or RoadRunner Scene Builder, importing RRHD, OpenDRIVE, or other RoadRunner-supported formats for simulation, or verifying Lanelet2-to-RRHD conversion results visually. Requires rrApp handle from roadrunner-core.

> Use when writing MATLAB functions with arguments blocks — repeating arguments (arguments (Repeating)), .?ClassName property import in constructors, name-value forwarding with namedargs2cell, or migrating from inputParser or validateattributes. Also when reviewing signatures for implicit-conversion pitfalls (size reshaping, class coercion, computed defaults), or when restricting, constraining, or validating function inputs — scalar vs vector enforcement, type rejection, size checking. Also when asked to harden inputs, make a function more robust, tighten input checking, or rewrite for safer input acceptance — even without "validation" or "arguments block" wording. varargin, inputParser, nargin/narginchk, restrict input, type checking, Designer callbacks, Simulink mask parameters, class inheritance, or runtime validation outside function or property declarations.

Use when designing a Digital Down Converter (DDC) using dsphdl System objects. Triggers on requests involving DDC design, frequency down-conversion for FPGA/ASIC, NCO + mixer + decimation filter chains, fractional/non-integer sample rate conversion, or HDL-optimized receiver front-end signal processing.

When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document," "SEO dashboard," "keyword tracking," "ranking monitoring," "indexing report," or "backlink monitoring." For GSC API, use google-search-console.

When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.

When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.

When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite." For Reddit copy, use reddit-posts. For strategy, use integrated-marketing.

When the user wants to submit a product or app to directories, curated lists, launch platforms, or app stores—and needs ready-to-paste copy per platform. Reads project-context.md when present. Also use when the user mentions "directory submission," "get listed," "app store listing," "submit to directories," "curated list," "best tools list," "Taaft," "Product Hunt," "directory ads," "newsletter feature," "directory campaign," "tailor description per platform," "Shopify App Store," "Chrome Web Store," "navigation site," or "product directory." For Product Hunt launch day tactics (hunter, first comment, timing), use product-hunt-launch. For full 0→1 channel planning, use cold-start-strategy.

When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions "email marketing," "EDM," "newsletter," "SPF," "DKIM," "DMARC," "email deliverability," "email content strategy," "email campaigns," "newsletter strategy," "email automation," or "cold email." For signup UI, use newsletter-signup-generator.

When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy. Also use when the user mentions "EGC," "employee advocacy," "employee content," "internal brand ambassadors," "employee social media," "employee advocacy program," "staff advocacy," "LinkedIn employee posts," or "brand ambassador program." For LinkedIn, use linkedin-posts.

When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.

When the user wants to plan, implement, or optimize creator program strategy. Also use when the user mentions "creator program," "creator partnership," "content co-creation," "creator ambassador," "creator economy," "creator collaboration," "UGC program," "creator incentives," or "creator community." For influencers, use influencer-marketing.

When the user wants to plan, implement, or optimize student and education discount programs. Also use when the user mentions "student discount," "education discount," "student plan," "for students," ".edu discount," "academic pricing," "student verification," "SheerID," "UNiDAYS," or "education program." For startup pricing page, use startups-page-generator.

When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program.

When the user wants to plan, implement, or optimize referral program strategy. Also use when the user mentions "referral program," "referral marketing," "user referral," "refer-a-friend," "word-of-mouth growth," "referral rewards," "referral tracking," "referral code," "referral incentives," or "viral loop." For referral landing copy, use landing-page-generator.

When the user wants to design, optimize, or audit hero sections (above-the-fold main visual area). Also use when the user mentions "hero," "hero section," "hero area," "above the fold," "above the fold content," "landing hero," "main banner," "banner section," "first fold," "hero section design," "hero conversion," "split layout hero," "centered hero," or "hero alignment." For homepage, use homepage-generator.

When the user wants to create, optimize, or audit a comparison table section—an in-page block (HTML table or responsive equivalent) comparing products, methods, or approaches, with optional supporting copy. Also use when the user mentions "comparison table," "compare table," "feature matrix," "vs table," "side-by-side comparison," "competitor comparison," "traditional vs modern," "manual vs automated," "before and after," "old way vs new way," "alternatives comparison block," or "comparison section on landing page or blog." This skill is for a section inside a page, not a full alternatives URL or blog post wireframe—use alternatives-page-generator for page-level layout, keywords, and PPC destination strategy. For full-page structured data rules, use schema-markup. For FAQ blocks paired with the table, use faq-page-generator.

When the user wants to create, optimize, or audit a HowTo section block—an in-page block of ordered steps with optional Schema.org HowTo JSON-LD. Also use when the user mentions "HowTo section," "how-to section," "steps section," "quick start," "walkthrough," "tutorial block," "3 steps," "N steps," "simple steps," "tutorial steps," "step-by-step block," "HowTo schema," "HowTo JSON-LD," "instruction steps," "numbered steps SEO," "horizontal tabs for steps," or "procedure section." This skill is for a section inside a page, not a full page template—use article-page-generator, docs-page-generator, or tools-page-generator for page-level layout. For FAQ Q&A blocks, use faq-page-generator. For structured data details beyond HowTo, use schema-markup. For article body copy only, use article-content.

When the user wants to add or optimize tab or accordion components for content organization. Also use when the user mentions "tab component," "accordion," "expandable content," "collapsible sections," "tabbed content," "FAQ accordion," "how-to tabs," "horizontal tabs," "vertical accordion," "content in tabs," "hidden content SEO," "details summary," or "disclosure widget." For FAQ content, use faq-page-generator. For HowTo step sections (schema, placement), use howto-section-generator.

When the user wants to design, optimize, or audit call-to-action (CTA) buttons. Also use when the user mentions "CTA," "call to action," "button design," "conversion button," "primary action," "CTA copy," "button text," "CTA placement," "conversion CTA," or "action button." For landing pages, use landing-page-generator.

When the user wants to design, optimize, or audit newsletter signup forms. Also use when the user mentions "newsletter," "email signup," "subscribe form," "email capture," "lead magnet," "newsletter form," "email opt-in," "subscribe CTA," "newsletter signup," or "email list building." For email strategy, use email-marketing.

When the user wants to add, optimize, or audit popups or modals for lead capture or offers. Also use when the user mentions "popup," "modal," "lightbox," "overlay," "exit-intent," "popup form," "modal design," "lead popup," "popup timing," or "popup triggers." For CRO, use conversion-optimization.

When the user wants to design, optimize, or audit masonry (Pinterest-style) layouts for content display. Also use when the user mentions "masonry layout," "masonry grid," "Pinterest layout," "waterfall layout," "brick layout," "varying height grid," "gallery layout," or "masonry SEO." For crawl and scroll UX, use site-crawlability.

When the user wants to add, optimize, or audit breadcrumb navigation. Also use when the user mentions "breadcrumbs," "breadcrumb trail," "breadcrumb nav," "breadcrumb links," "path navigation," "site breadcrumb," "BreadcrumbList schema," "location-based breadcrumb," "attribute-based breadcrumb," "site hierarchy display," "add breadcrumbs," or "breadcrumb SEO." For BreadcrumbList JSON-LD, use schema-markup. For main nav, use navigation-menu-generator.

When the user wants to design, optimize, or audit website footers. Also use when the user mentions "footer," "page footer," "site footer," "footer links," "footer navigation," "footer SEO," "footer design," "footer CTA," "multi-column footer," or "footer sitemap." For main nav, use navigation-menu-generator.