Marketing & SEO Skills

> One-command multilingual blog creation. Writes a blog post, translates it into user-specified languages, applies cultural adaptation, and emits hreflang tags, sitemap entries, and a CMS-ready language map. The complete write-to-publish pipeline for international content. Orchestrates blog-write, blog-translate, blog-localize, and (optionally) seo-hreflang. Use when user says "multilingual blog", "blog multilingual", "write in multiple languages", "international blog", "mehrsprachiger Blog", "blog multilingue", "blog multilingue", "create blog in German and French".

> Post-writing SEO validation with pass/fail checklist covering title tag length and keyword placement, meta description quality, heading hierarchy and keyword density, internal/external link audit with anchor text analysis, canonical URL Card validation, structured data presence and validity, URL structure optimization, and image alt text presence. Produces prioritized fix list with specific recommendations. Use when user says "seo check", "check seo", "validate seo", "blog seo", "seo validation", "on-page seo", "title tag check", "meta description check", "heading check", "link audit".

> Blog strategy development including topic cluster architecture with hub-and-spoke design, audience mapping, competitive landscape analysis, AI citation surface strategy across ChatGPT/Perplexity/AI Overviews, distribution channel planning (YouTube, Reddit, review platforms for AI-citation SEO), content scoring targets, measurement framework, and content differentiation through original research and first-hand experience. Use when user says "blog strategy", "content strategy", "blog positioning", "what should I blog about", "blog topics", "content pillars", "blog ideation".

> Extract, suggest, and sync tags and categories for blog posts across all major CMS platforms. Supports WordPress REST API, Shopify GraphQL, Ghost Content API, Strapi REST/GraphQL, and Sanity GROQ. Generates tag suggestions from content analysis (keyword frequency, heading extraction, semantic grouping), enforces minimum post-count thresholds to prevent thin tag archives, and syncs taxonomy via authenticated API calls. Use when user says "tags", "categories", "taxonomy", "tag suggestions", "sync tags", "WordPress tags", "Shopify tags".

> Translate existing blog posts into one or more target languages with SEO-optimized localization. Produces native-quality translations that preserve markdown structure, frontmatter, schema JSON-LD, image and chart embeds, and citation capsules. Localizes keywords, meta tags, numbers, dates, currencies, and quote styles per locale. Flags machine-translation conversion; localize handles cultural adaptation after translation completes. Use when user says "translate blog", "blog translate", "uebersetzen", "traduire", "traducir", "translate post", "blog auf Deutsch", "blog en espanol".

> Full-lifecycle blog engine with 31 sub-skills, 12 content templates, 5-category 100-point scoring, and 5 specialized agents. Routes user requests to the right images, repurposing, AI citation SEO, FLOW framework prompts, topic-cluster execution, and multilingual publishing. Optimized for Google rankings around the May 2026 Core Update, E-E-A-T, and AI citations as one SEO discipline. Supports any platform (WordPress, Next.js MDX, Hugo, Ghost, Astro, Jekyll, 11ty, Gatsby, HTML). Use when user says "blog", "write a blog", "blog post", "blog strategy", "content brief", "editorial calendar", "blog audit", "blog optimization", "topic cluster", "multilingual blog", "FLOW framework", or any /blog subcommand. Sub-skill descriptions cover narrower triggers.

> Generate detailed content briefs for blog posts with target keywords, content outlines, competitive analysis, recommended statistics, image and chart suggestions, word count targets, internal linking architecture, template recommendations (12 types), TL;DR drafts, evidence-backed section planning, information gain prompts, and multi-channel distribution plans. Briefs are optimized for Google rankings and AI citation visibility as part of SEO. Use when user says "content brief", "blog brief", "write brief", "SEO brief", "article brief", or "content requirements".

> Semantic topic cluster planning and automated execution engine for claude-blog. Performs SERP-based keyword research, groups keywords by search intent and SERP overlap, builds a hub-and-spoke cluster architecture, generates an interactive SVG cluster map, and executes the full cluster by orchestrating blog-write calls with shared cluster context and automatic internal-link blueprint, blog-cluster builds the house. Use when user says "blog cluster", "topic cluster", "content cluster", "cluster plan", "cluster execute", "pillar content", "hub and spoke", "content ecosystem", "cluster map".

> AI citation readiness audit as part of SEO, covering classic Google search and AI search surfaces together. Use whenever the user wants their content to rank or be cited in ChatGPT, Perplexity, Claude, Gemini, Copilot, You.com, Google AI Overviews, or Google AI Mode. AI citation optimization audit scoring blog posts for major answer surfaces. Evaluates evidence-backed citability, purpose clarity, entity clarity, structured data, and AI crawler accessibility. Suggests evidence-backed explanations and a 0-100 AI Citation Readiness score. Use when user says "geo", "ai citation", "ai optimization", "citation audit", "aeo", "perplexity optimization", "chatgpt citation".

> Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".

> One-command multilingual blog creation. Writes a blog post, translates it into user-specified languages, applies cultural adaptation, and emits hreflang tags, sitemap entries, and a CMS-ready language map. The complete write-to-publish pipeline for international content. Orchestrates blog-write, blog-translate, blog-localize, and (optionally) seo-hreflang. Use when user says "multilingual blog", "blog multilingual", "write in multiple languages", "international blog", "mehrsprachiger Blog", "blog multilingue", "blog multilingue", "create blog in German and French".

> Post-writing SEO validation with pass/fail checklist covering title tag length and keyword placement, meta description quality, heading hierarchy and keyword density, internal/external link audit with anchor text analysis, canonical URL Card validation, structured data presence and validity, URL structure optimization, and image alt text presence. Produces prioritized fix list with specific recommendations. Use when user says "seo check", "check seo", "validate seo", "blog seo", "seo validation", "on-page seo", "title tag check", "meta description check", "heading check", "link audit".

> Blog strategy development including topic cluster architecture with hub-and-spoke design, audience mapping, competitive landscape analysis, AI citation surface strategy across ChatGPT/Perplexity/AI Overviews, distribution channel planning (YouTube, Reddit, review platforms for AI-citation SEO), content scoring targets, measurement framework, and content differentiation through original research and first-hand experience. Use when user says "blog strategy", "content strategy", "blog positioning", "what should I blog about", "blog topics", "content pillars", "blog ideation".

> Translate existing blog posts into one or more target languages with SEO-optimized localization. Produces native-quality translations that preserve markdown structure, frontmatter, schema JSON-LD, image and chart embeds, and evidence-backed explanations. Localizes keywords, meta tags, numbers, dates, currencies, and quote styles per locale. Flags machine-translation conversion; localize handles cultural adaptation after translation completes. Use when user says "translate blog", "blog translate", "uebersetzen", "traduire", "traducir", "translate post", "blog auf Deutsch", "blog en espanol".

> Full-lifecycle blog engine with 31 sub-skills, 12 templates, 100-point scoring, analysis, outlines, audits, schema, charts, images, repurposing, AI citation SEO, FLOW prompts, topic clusters, and multilingual publishing. Optimized for Google rankings, E-E-A-T, and AI citations. Supports any platform. Use when user says "blog", "blog post", "blog audit", "topic cluster", "multilingual blog", or any /blog subcommand.

Edit Unity material and shader properties across Built-in/URP/HDRP — colors, textures, floats, keywords, render queue, batch-apply. Use when changing how a surface looks, tweaking material parameters, or swapping shaders. 编辑材质与 Shader 属性(Built-in/URP/HDRP:颜色、贴图、浮点值、关键字、渲染队列、批量应用);当用户要调整物体外观、改材质参数或切换 Shader 时使用。

Manage HLSL/ShaderLab .shader files — create, read, list, find, delete, and inspect shader properties/keywords. Use when creating or editing handwritten shaders, listing or finding .shader files, or inspecting their properties and keywords, even if the user just says "写个shader" or "着色器文件". 管理 HLSL/ShaderLab .shader 文件(创建、读取、列出、查找、删除、检查 shader 属性/关键字);当用户要创建或编辑手写 shader、列出或查找 .shader 文件、或检查其属性与关键字时使用。

Source-anchored Shader Graph design rules for Unity 2022.3 — graph structure, node subset, SubGraph boundaries, master stack, blackboard/keywords, recipes, and review. Use when building or reviewing Shader Graphs, structuring node chains or SubGraphs, laying out blackboard/keywords, or following URP/HDRP graph recipes, even if the user just says "连个shader graph" or "着色器节点". 为 Unity 2022.3 的 Shader Graph 提供源码锚定的设计规则(图结构、节点子集、SubGraph 边界、主节点堆栈、黑板/关键字、配方、审查);当用户要构建或审查 Shader Graph、组织节点链或 SubGraph、布置黑板/关键字、或参考 URP/HDRP 图配方时使用。

Map a MetricFlow semantic_model or metric into ktx semantic layer sources. Covers the MetricFlow to ktx primitive table, `extends:` inheritance flattening, metric-type handling (simple / derived / ratio / cumulative / conversion), `model: ref('x')` resolution, and four worked examples. Load when the turn contains `.yml`/`.yaml` files with top-level `semantic_models:` or `metrics:`.

Design principles and creative direction for building HTML artifacts — pages, reports, plans, landing pages, demos, decks, and small tools. Use when creating or restyling any visual HTML deliverable and deciding its palette, type pairing, layout, theming, or overall register, or when the output must not look generically AI-generated.

Create or redesign self-contained single-file HTML artifacts with a visual direction shaped by the user's brief, project, and subject. Use when HTML is the deliverable for a report, explainer, landing page, presentation, tool, mixed artifact, or broad request. This is the collection's only implicit router. Route clear wireframe, prototype, mockup, plan, or diagram requests to the matching direct-invocation specialist when available. Do not use for ordinary application implementation when a standalone HTML file is not the deliverable.

Analyze weekly marketing campaign performance data across channels. Use when analyzing multi-channel digital marketing data to calculate funnel metrics (CTR, CVR) and compare to benchmarks, compute cost and revenue efficiency metrics (ROAS, CPA, Net Profit), or get budget reallocation recommendations based on performance rules.

Plan, build, and review one evidence-backed SEO content wave for the Minutes site, including SERP research, page inventory, design-system compliance, internal linking, generated LLM text, and a shipped-wave retro. Use when the user asks for an SEO wave, a group of comparison or use-case pages, a docs or resource hub expansion, or a coordinated batch of search landing pages.

Plan, build, and review one evidence-backed SEO content wave for the Minutes site, including SERP research, page inventory, design-system compliance, internal linking, generated LLM text, and a shipped-wave retro. Use when the user asks for an SEO wave, a group of comparison or use-case pages, a docs or resource hub expansion, or a coordinated batch of search landing pages.

Plan, build, and review one evidence-backed SEO content wave for the Minutes site, including SERP research, page inventory, design-system compliance, internal linking, generated LLM text, and a shipped-wave retro. Use when the user asks for an SEO wave, a group of comparison or use-case pages, a docs or resource hub expansion, or a coordinated batch of search landing pages.

A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).

Analyze weekly marketing campaign performance data across channels. Use when analyzing multi-channel digital marketing data to calculate funnel metrics (CTR, CVR) and compare to benchmarks, compute cost and revenue efficiency metrics (ROAS, CPA, Net Profit), or get budget reallocation recommendations based on performance rules.

Analyze weekly marketing campaign performance data across channels. Use when analyzing multi-channel digital marketing data to calculate funnel metrics (CTR, CVR) and compare to benchmarks, compute cost and revenue efficiency metrics (ROAS, CPA, Net Profit), or get budget reallocation recommendations based on performance rules.

> Runs adversarial due-diligence on a benchmark the user envies — a founder, KOL, company, or product whose claimed success looks inflated — splitting marketing bubble from real signal, then mapping the validated playbook onto the user's own resources. Use whenever the user wants to 尽调/对标/拆解 a competitor or role-model, 抄/偷师 someone's playbook, suspects 水分/泡沫 in their claims (#1 on Product Hunt, 0-to-1M users, funding, 估值几个亿), asks whether wins are 真本事 vs 运气/时机, or says someone is 太成功了/crushing it and wants the real story — even if they never say 尽调. Prefer over deep-research for debunking inflated claims and extracting a replicable playbook rather than a neutral briefing.

>- Discover, clone, update, and analyze competitor repositories with evidence-based competitive intelligence. Use when tracking competitors, reviewing competitor source code, adding a competitor repository, comparing product capabilities, building a competitor landscape, checking whether competitor code changed, or when the user says "竞品分析", "竞品", "competitor scan", "latest competitor code", "analyze competitor", or "compare with X". Repository-backed findings must come cite their source and volatility.

>- Searches and recovers Claude Code JSONL history across all active config homes and archives registered in ~/.claude/history-sources.json. Use --all-projects when the project is unknown and --codex to include Codex rollout search. Uses internal timestamps and searches messages, thinking, tool inputs/results, queues, attachments, summaries, titles, and file-history paths. Recovers exact captured bytes from Claude file-history snapshots, including post-Write edits and binary files; otherwise labels Write checkpoints as lower fidelity. Use for keyword/date-bounded history search, prior-conversation forensics, deleted-file recovery, vanished ~/.claude/jobs artifacts, tool/file-operation analysis, or requests mentioning session history, find in history, previous conversation, or .claude/projects. For a recent Claude+Codex inventory, use local-conversation-history instead.

Help users identify unique distribution advantages and master the lifecycle of acquisition channels to build a sustainable engine for growth and retention.

Help users determine when to hire growth talent, which profiles to prioritize, and how to structure the team for maximum leverage across the user journey.

Help users transition from individual execution to a coaching-centric leadership style that scales through the growth of their team. It focuses on identifying skill deficits, providing reflection space, and leveraging frameworks to accelerate professional maturity.

Help users build and scale a high-velocity growth experimentation engine that prioritizes impact and fosters a culture of rapid learning.

Help users transition from linear funnel thinking to a loop-based growth model that identifies and optimizes the core engines of their business.

Help users design their marketing organizational structure and select the foundational technology stack needed to drive scalable growth.

Help users create memorable, suggestive, and distinctive names and brand identities that facilitate growth and drive long-term defensibility.

Help users objectively assess where their product stands on the PMF spectrum by triangulating qualitative feedback, quantitative retention benchmarks, and organic growth signals.

Help users master the transition from sales-led to product-led growth by leveraging the product itself as the primary vehicle for customer education and revenue generation.

Help users navigate the path from junior product manager to executive leadership by focusing on ownership, cross-functional influence, and intentional career design.

Help users validate willingness-to-pay, select the right value metrics, and continuously optimize pricing and packaging to drive growth.

Help users build sustainable growth engines by transitioning from accidental word-of-mouth to structured referral programs and viral product loops.

Help users design and execute a modern SEO strategy that balances technical site health with programmatic content scaling and AI-driven discovery.

Help users identify whether supply or demand is their primary growth bottleneck and apply tactical levers to achieve marketplace liquidity and long-term health.

Context-aware translation that preserves tone, style, and natural word order. Use when translating UI strings, documentation, marketing copy, or any multilingual content. Infers register, domain, and style from the source text and surrounding codebase context.

Context-aware translation that preserves tone, style, and natural word order. Use when translating UI strings, documentation, marketing copy, or any multilingual content. Infers register, domain, and style from the source text and surrounding codebase context.

| Compare two or more companies, products, or platforms across pricing, features, positioning, and docs. Use this skill whenever the user says "compare X vs Y", "how does X stack up against Y", "alternatives to X", "competitive landscape of …", "X vs Y vs Z", or asks for a competitor matrix. Uses search to discover competitors when the user only names a category, then scrape for each competitor's homepage, pricing page, and features/docs. Returns a normalized comparison matrix as JSON.