Marketing Claude Skills
3 187 marketing skills from 354 authors. They cover promotion, ads, search and everything aimed at an audience. Half of them fit into 2 029 tokens or less — that is what one costs your context window when the agent loads it. 597 ship runnable scripts rather than instructions alone. 35 of them cannot work without an MCP server, most often rube. We also found 247 copies of these same skills sitting in other people's repositories — counted once here, not 247 times.
3 187 unique 354 authors 1 619 updated this month 129 from vendors
Suede-affiliated engineering-as-marketing strategy for selecting, scoring, and scoping calculators, graders, generators, and other free interactive tools. Use when the user wants a lead, link, education, or product-adoption asset with a measurable path to the paid product. NOT FOR: downloadable lead assets (use suede-lead-magnets), implementation of a full website (use suede-site-alchemy), or search diagnostics (use suede-seo-audit).
Suede-affiliated marketing deliberation that applies documented public frameworks through clearly labeled simulated advisors, surfaces disagreements, and synthesizes a decision. Use when the user wants multiple expert lenses on one bounded marketing question. NOT FOR: factual claims about a living person's private views, primary research (use suede-customer-research), or executing the selected tactic (route to the relevant public Suede skill).
Suede-affiliated marketing image production for generation prompts, hero and social graphics, product mockups, export sizing, compression, and preview assets. Use when the user needs a general-purpose marketing image or an image-production workflow. NOT FOR: paid-ad creative systems (use suede-ad-creative), video production (use suede-video), or app-store listing strategy (use suede-aso).
Suede-affiliated recurring marketing workflow design for cadence, inputs, decision rules, checkpoints, failure states, and measurable outputs. Use when the user wants repeatable ad-fatigue, content-refresh, churn-watch, ranking-drop, or weekly-review loops. NOT FOR: one-off tactic ideation (use suede-marketing-ideas), experiment design (use suede-ab-testing), or creating a live automation without explicit scheduling authority.
Suede-affiliated comprehensive marketing planning across acquisition, activation, retention, referral, and revenue, sized to the actual team, budget, evidence, and stage. Use when the user needs a 90-day plan, 12-month roadmap, growth plan, or go-to-market operating document. NOT FOR: isolated channel execution (use the relevant public Suede skill), uncommitted tactic brainstorming (use suede-marketing-ideas), or positioning discovery alone (use suede-product-marketing).
Suede-affiliated marketing ideation using a structured tactic library scored for stage, audience fit, effort, cost, evidence, and risk. Use when the user is stuck, wants options, or needs a shortlist of growth tactics before committing to a plan. NOT FOR: a comprehensive roadmap (use suede-marketing-plan), channel execution (use the relevant public Suede skill), or unattended recurring workflows (use suede-marketing-loops).
Suede-affiliated ethical application of behavioral science to marketing decisions, including framing, anchoring, social proof, loss aversion, choice architecture, and friction. Use when the user needs a named psychological model, an evidence-aware application, and a testable hypothesis. NOT FOR: clinical or mental-health advice, deceptive dark patterns, page implementation (use suede-site-alchemy), or pricing design (use suede-pricing).
Suede-affiliated offer design for value framing, bonuses, guarantees, risk reversal, honest scarcity, naming, and payment structure. Use when the user is building or diagnosing a service, course, coaching, information-product, agency, or high-ticket B2B offer. NOT FOR: SaaS tier and value-metric architecture (use suede-pricing), sales-page copy (use suede-copy), or in-product upgrade prompts (use suede-paywalls).
Suede-affiliated in-product monetization design for paywall screens, feature gates, trial-expiry states, usage-limit prompts, and free-to-paid upgrade moments. Use when the user needs trigger timing, message structure, plan presentation, or experiment design after users have experienced value. NOT FOR: public pricing pages (use suede-site-alchemy), tier architecture (use suede-pricing), or cancellation and save flows (use suede-churn-prevention).
Suede-owned pricing and packaging discipline. Use when deciding what to charge, structuring tiers, choosing a value metric, comparing free trials with freemium, researching willingness to pay, or planning a price increase. NOT FOR: in-product upgrade screens (use suede-paywalls), offer bonuses and guarantees (use suede-offers), or executing billing changes.
Suede-owned product-marketing context discipline. Use when a project needs a shared record of product, audience, ICP, positioning, objections, customer language, proof, and goals, or when that record needs updating. NOT FOR: writing a campaign (use suede-campaign-in-a-box), conducting new customer interviews (use suede-customer-research), or publishing brand claims.
Suede-owned programmatic SEO discipline. Use when designing data-backed keyword, location, directory, integration, or comparison pages at scale, including templates, index-worthiness gates, internal links, and rollout checks. NOT FOR: auditing an existing site (use suede-seo-audit), planning editorial content (use suede-content-strategy), or publishing bulk pages without approval.
Suede-owned prospecting and qualification discipline. Use when defining an ICP, sourcing and enriching a bounded lead list, finding early adopters or design partners, scoring account fit, or documenting disqualification evidence. NOT FOR: sending outreach (use suede-cold-email), changing CRM routing (use suede-revops), or profiling competitors instead of prospects (use suede-competitor-profiling).
Suede-owned revenue-operations discipline. Use when defining lead scoring and routing, MQL or SQL criteria, pipeline stages, CRM hygiene, automation, deal-desk rules, or marketing-to-sales handoffs. NOT FOR: writing outreach (use suede-cold-email), lifecycle campaigns (use suede-emails), pricing strategy (use suede-pricing), or mutating production CRM records without approval.
Suede-owned sales-enablement discipline. Use when creating pitch decks, one-pagers, objection guides, demo scripts, talk tracks, battle cards, proposal structures, buyer cards, or deal-level ROI framing. NOT FOR: setting price or terms (use suede-pricing), building the offer (use suede-offers), sending outreach (use suede-cold-email), or publishing unsupported proof.
Run a nine-lane evidence-based SEO and generative-search audit: access, intent, metadata, structure, supported schema, E-E-A-T, clusters, and exact rewrite fixes.
Suede-owned signup conversion discipline. Use when auditing or redesigning account creation, registration, or trial-start flows, including field friction, progressive profiling, identity options, mobile behavior, abandonment, and measurement. NOT FOR: post-signup activation (use suede-onboarding), lead-capture forms (use suede-site-alchemy), or deploying auth and compliance changes without review.
Turn a page into a conversion path: hero, friction, proof, CTA, pricing, A/B ideas, quick wins, and mobile CRO.
Suede-owned SMS and MMS marketing discipline. Use when evaluating SMS as a channel, designing consent-aware sequences, drafting messages, setting cadence, comparing number types or platforms, and defining measurement. NOT FOR: email campaigns (use suede-emails), phone capture UX (use suede-site-alchemy), legal certification, or sending, scheduling, importing, or registering anything without approval.
Umbrella workflow for 68 public skills: Full Send, copy, design, code review, SEO, launch packaging, MCP QA, iOS and Android app shipping, and creator workflows. Loads the full public skill pack.
Design and implement next-best-action engines that surface proactive, prioritized recommendations to advisors based on portfolio, life, market, and compliance events. Use when the user asks about building event-driven advisor alerts, designing trigger logic for portfolio drift or large cash movements, prioritizing competing actions across a book of business, routing NBA recommendations to the right team member, measuring NBA acceptance rates, or automating compliance-driven actions like annual review reminders. Also trigger when users mention 'next best action', 'advisor nudges', 'proactive outreach', 'what should I do for this client', 'event-driven triggers', 'action queue', 'client contact gap', 'RMD reminder', or 'advisor productivity tool'.
Process and manage account transfers between and within financial institutions. Use when handling full or partial ACAT transfers between broker-dealers, troubleshooting ACAT rejection codes or FINRA Rule 11870 timelines, setting up non-ACAT transfers (Fund/SERV, DTC free delivery, physical certificates), processing internal journal entries, handling retirement rollovers or Roth conversions with proper tax reporting, transferring cost basis under IRC Section 6045A, moving decedent assets to beneficiaries with date-of-death step-up, or reconciling residual credits and fractional shares after transfer completion.
Ensure investment advertising and marketing materials comply with SEC Marketing Rule and FINRA Rule 2210. Use when the user asks about performance advertising, showing backtested or hypothetical returns, net vs gross performance presentation, client testimonials or endorsements in marketing, social media posts by advisers or reps, third-party ratings in pitchbooks, or advertising recordkeeping. Also trigger when users mention 'can we show this track record', 'pitchbook compliance review', 'marketing rule violations', 'cherry-picking performance periods', 'predecessor performance portability', 'extracted performance', or ask whether a website, one-pager, or presentation needs compliance approval.
Guide the design and maintenance of recordkeeping programs under SEC Rules 17a-3, 17a-4, and 204-2. Use when the user asks about document retention schedules, how long to keep trade records or customer complaints, WORM storage requirements, email or text message archiving, social media capture, BYOD compliance policies, or electronic storage audit trails. Also trigger when users mention 'we got an exam request for records', 'migrating to a new archiving vendor', 'blotter retention', 'order ticket requirements', 'off-channel communications', 'WhatsApp archiving', or ask how long specific records must be kept.
Ensure firms claiming GIPS compliance under the CFA Institute Global Investment Performance Standards satisfy requirements for composite construction, performance calculation, presentation, and verification. Use when the user asks about building composites, time-weighted return calculation under GIPS, GIPS Reports and pooled fund reports, error correction policies, wrap fee or SMA program performance under GIPS, GIPS verification, or GIPS advertising guidelines. Also trigger when users mention 'claiming GIPS compliance', 'composite membership rules', 'terminated portfolio returns', 'gross vs net of fees under GIPS', or 'GIPS verification findings'. (For SEC Marketing Rule and FINRA 2210 regulatory compliance of marketing materials, use advertising-compliance.)
Compute and compare investment return metrics including TWR, MWR (dollar-weighted IRR on portfolio cash flows), CAGR, and annualized returns. Use when the user asks about portfolio performance calculation, comparing manager returns, linking sub-period returns, understanding why different return methods give different numbers, converting returns across time periods, or computing the IRR of an investor's own contributions and withdrawals. Also trigger when users mention 'how much did I make', 'annual return', 'compound growth', 'dollar-weighted vs time-weighted', 'what was my rate of return', 'geometric vs arithmetic mean', 'log returns', or ask about the effect of cash flows on reported returns. For project or loan IRR, NPV, and generic 'solve for the rate' problems, use time-value-of-money instead.
Design and manage reference data systems — security master, client master, account master, identifier mapping, pricing data sources, golden source designation, and governance. Use when building or evaluating a security master database, mapping identifiers across systems (CUSIP to ISIN, SEDOL to FIGI), designing client master models for onboarding or KYC, defining account master attributes across custodians, designating golden sources and MDM patterns across systems, establishing a pricing vendor hierarchy with fallback order, establishing reference data governance and stewardship, handling identifier changes from corporate actions, or troubleshooting issues traced to missing or changed identifiers. Trigger on: security master, CUSIP, ISIN, SEDOL, FIGI, client master, account master, pricing data, reference data, golden source, MDM, master data, identifier mapping, data governance, vendor hierarchy.
Analyze US Treasury securities and interest rate risk: bond pricing, yield curve construction, duration, convexity, TIPS, and forward/spot rate analysis. Use when the user asks about Treasury bonds, yield curve construction, interest rate risk, duration, convexity, TIPS, or breakeven inflation rates. Also trigger when users mention 'T-bills', 'T-notes', 'bond pricing', 'yield to maturity', 'inverted yield curve', 'forward rates', 'spot rates', 'DV01', 'real yields', or ask how bonds react to interest rate changes.
Estimate intrinsic value of stocks and companies using DCF, dividend discount models, comparable multiples, and residual income. Use when the user asks about discounted cash flow, DCF models, WACC, terminal value, dividend discount models, comparable multiples, or sum-of-the-parts valuation. Also trigger when users mention 'what is this stock worth', 'fair value estimate', 'Gordon growth model', 'free cash flow valuation', 'cost of equity', 'sensitivity analysis', 'exit multiple', or ask whether a stock is overvalued or undervalued.
Maximizes after-tax returns through strategic asset location, gain/loss management, and withdrawal sequencing. Use when the user asks about asset location, Roth conversions, tax-efficient withdrawals, tax lot selection, or charitable giving with appreciated securities. Also trigger when users mention 'which account should I hold bonds in', 'tax drag', 'Roth vs Traditional', 'RMD planning', 'bracket stuffing', 'HIFO vs FIFO', or ask how to minimize taxes on investments. For tax-loss harvesting execution and wash-sale mechanics, see the tax-loss-harvesting skill.
Model, forecast, and interpret volatility using time-series models and options-implied measures. Use when the user asks about EWMA, GARCH models, implied volatility, volatility surfaces, volatility term structure, or the VIX. Also trigger when users mention 'volatility smile', 'volatility skew', 'realized vs implied vol', 'volatility risk premium', 'vol clustering', 'mean-reverting volatility', 'options pricing inputs', 'RiskMetrics', 'decay factor', or ask how to forecast future volatility for risk management.
> Use when building portal pages, Web Forms, website routes, or configuring themes and SEO in Frappe. Prevents 404 errors from wrong route resolution, broken Web Form submissions, and missing meta tags for SEO. Covers Web Page, Web Form, Portal Settings, Website Settings, website routes, Jinja templates, Blog, Web Template, has_web_view, meta tags, sitemap.
> (1) Designing protein binders with built-in AF2 validation, (2) Running production-quality binder campaigns, (3) Using different design protocols (fast, default, slow), (4) Need joint backbone and sequence optimization, (5) Want high experimental success rate. For backbone-only generation, use rfdiffusion. For QC thresholds, use protein-qc. For tool selection guidance, use binder-design.
> Goal-oriented binder design campaign planning and health assessment. (2) Converting high-level goals into runnable pipelines, (3) Assessing campaign health and pass rates, (4) Diagnosing why designs are failing QC, (5) Estimating time, cost, and expected yields, (6) Selecting between design tools for a specific target. This skill orchestrates the other protein design tools. For individual tool parameters, use the specific tool skills.
> Guidance for choosing the right protein binder design tool. (2) Planning a binder design campaign, (3) Understanding trade-offs between different approaches, (4) Selecting tools for specific target types. For specific tool parameters, use the individual tool skills (boltzgen, bindcraft, rfdiffusion, etc.).
Free Google Trends data - real-time trending topics and keyword analysis over time (interest over time, related queries, interest by region).
Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization Use when: **Setting up a new Google Ads account** from scratch; **Optimizing existing campaigns** that are underperforming; **Structuring campaigns** for maximum quality score and ROI; **Applying 80/20 thinking** to identify high-leverage optimizations; **Scaling profitable campaigns** without wasting budget
Analyze sentiment in text using ML models. Use when: analyzing customer reviews; processing NPS feedback; monitoring brand mentions; evaluating campaign responses; categorizing support tickets
Analyze conversion funnels and identify drop-offs. Use when: analyzing checkout funnel; tracking signup flow; identifying conversion blockers; optimizing user journey; visualizing funnel performance
Optimize podcast content for search engines using transcripts, structured show notes, and strategic keyword targeting to drive organic discovery. Use when: Launching a new podcast and planning for discoverability; Adding transcripts to existing episodes for SEO benefit; Optimizing show notes for search traffic; Building topical authority through podcast content; Increasing organic traffic to podcast landing pages
Transform podcast transcripts into multiple content assets—blog posts, social snippets, newsletters, and SEO-optimized landing pages—using systematic repurposing workflows. Use when: Maximizing ROI from podcast episodes; Creating blog content from audio/video; Generating social media posts from long-form content; Building newsletter content from transcripts; Extracting quotes and highlights for promotion
Capture authentic customer testimonials through guided self-recording workflows, from outreach and briefing to recording and publishing. Use when: Building social proof for marketing campaigns; Creating customer success stories; Gathering testimonials for website and ads; Producing case study videos; Collecting user-generated content
Monitor competitor websites for changes. Use when: tracking competitor pricing changes; monitoring new features; watching for content updates; alerting on website changes; competitive intelligence
Batch process images for marketing. Use when: resizing images for social media; compressing images for web; removing backgrounds; adding watermarks; converting formats to WebP; optimizing for Core Web Vitals
Create distinctive brands that customers choose because they believe there's no substitute, using Marty Neumeier's Brand Gap and Zag frameworks Use when: **Building a new brand** from scratch (startup, product, service); **Repositioning an existing brand** that's become commoditized; **Defining brand differentiation** when competitors all look the same; **Creating brand guidelines** for consistent execution; **Evaluating brand strength** through structured testing
Use when writing any client-facing content, marketing copy, or communications. Use when AI output sounds generic, corporate, or lacks personality. Triggers on "sounds like AI", "lacks voice", "too generic", or when content could apply to any competitor.
Create a content engine that attracts, engages, and converts using Joe Pulizzi's Epic Content Marketing methodology Use when: **Starting a content marketing program** from scratch or revamping an existing one; **Building an audience** for your brand, product, or service; **Creating a content mission statement** to align your team; **Developing an editorial calendar** and content plan; **Choosing content types and channels** strategically
Write copy that gets a \"yes\" using Joanna Wiebe's research-first, Voice of Customer methodology Use when: **Writing landing pages, emails, or sales pages** that need measurable conversion results; **Starting a new copy project** and need a systematic process to follow; **Struggling with what to write** and staring at a blank page; **Wanting to prove ROI** to clients with data-backed decisions; **Improving existing copy** through validation and testing