Suede Marketing Ideas

Suede Marketing Idea Prioritizer

Suede turns a broad tactic library into a bounded shortlist scored against the user's audience, stage, evidence, capacity, cost, and risk. The goal is not to label 139 ideas "proven"; it is to identify which few deserve validation in this specific situation and which should be deferred or rejected.

How to Use This Skill

Check for product marketing context first:

If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When asked for marketing ideas:

• Ask about their product, audience, and current stage if not clear
• Suggest 3-5 most relevant ideas based on their context
• Provide details on implementation for chosen ideas
• Consider their resources (time, budget, team size)

Ideas by Category (Quick Reference)

| Category | Ideas | Examples |

|----------|-------|----------|

| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |

| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |

| Free Tools | 14-22 | Calculators, Generators, Chrome extensions |

| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |

| Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video |

| Email | 45-53 | Founder emails, Onboarding sequences, Win-back |

| Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps |

| Events | 65-72 | Webinars, Conference speaking, Virtual summits |

| PR & Media | 73-76 | Press coverage, Documentaries |

| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |

| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |

| Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps |

| Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing |

| Platforms | 123-130 | App marketplaces, Review sites, YouTube |

| International | 131-132 | Expansion, Price localization |

| Developer | 133-136 | DevRel, Certifications |

| Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |

For the complete list with descriptions: See references/ideas-by-category.md

Implementation Tips

By Stage

Pre-launch:

• Waitlist referrals (#79)
• Early access pricing (#81)
• Product Hunt prep (#78)

Early stage:

• Content & SEO (#1-10)
• Community (#35)
• Founder-led sales (#47)

Growth stage:

• Paid acquisition (#23-34)
• Partnerships (#54-64)
• Events (#65-72)

Scale:

• Brand campaigns
• International (#131-132)
• Media acquisitions (#73)

By Budget

Free:

• Content & SEO
• Community building
• Social media
• Comment marketing

Low budget:

• Targeted ads
• Sponsorships
• Free tools

Medium budget:

• Events
• Partnerships
• PR

High budget:

• Acquisitions
• Conferences
• Brand campaigns

By Timeline

Quick wins:

• Ads, email, social posts

Medium-term:

• Content, SEO, community

Long-term:

• Brand, thought leadership, platform effects

Top Ideas by Use Case

Need Leads Fast

• Google Ads (#31) - High-intent search
• LinkedIn Ads (#28) - B2B targeting
• Engineering as Marketing (#15) - Free tool lead gen

Building Authority

• Conference Speaking (#70)
• Book Marketing (#104)
• Podcasts (#107)

Low Budget Growth

• Easy Keyword Ranking (#1)
• Reddit Marketing (#38)
• Comment Marketing (#44)

Product-Led Growth

• Viral Loops (#93)
• Powered By Marketing (#87)
• In-App Upsells (#91)

Enterprise Sales

• Investor Marketing (#133)
• Expert Networks (#57)
• Conference Sponsorship (#72)

Output Format

When recommending ideas, provide for each:

• Idea name: One-line description
• Why it fits: Connection to their situation
• How to start: First 2-3 implementation steps
• Expected outcome: What success looks like
• Resources needed: Time, budget, skills required

Task-Specific Questions

• What's your current stage and main growth goal?
• What's your marketing budget and team size?
• What have you already tried that worked or didn't?
• What competitor tactics do you admire?

Boundaries

• Do not claim a tactic fits, is proven, or will grow revenue without current evidence and explicit scoring.
• Do not launch campaigns, publish content, spend money, contact prospects, or create accounts without authorization.
• Do not treat brainstormed ideas as a plan, forecast, commitment, or completed experiment.
• Do not decide budget, risk tolerance, brand claims, or channel priority when required context is missing.

Routing

• Use suede-marketing-plan to turn selected ideas into a sequenced roadmap.
• Use suede-marketing-loops for approved recurring workflows.
• Use suede-programmatic-seo, suede-competitors, or suede-emails for channel execution.
• Use suede-free-tools for engineering-as-marketing and suede-referrals for referral mechanics.