Marketing Claude Skills
3 187 marketing skills from 354 authors. They cover promotion, ads, search and everything aimed at an audience. Half of them fit into 2 029 tokens or less — that is what one costs your context window when the agent loads it. 597 ship runnable scripts rather than instructions alone. 35 of them cannot work without an MCP server, most often rube. We also found 247 copies of these same skills sitting in other people's repositories — counted once here, not 247 times.
3 187 unique 354 authors 1 619 updated this month 129 from vendors
Develop brand positioning strategy including positioning statements, perceptual maps, and brand personality/archetype analysis. Use this skill when the user needs to define or refine how their brand is perceived relative to competitors, craft a positioning statement, build a brand identity framework, or map competitive positions — even if they say 'what makes us different', 'our brand feels generic', or 'how do customers see us vs competitors'.
Apply the Balanced Scorecard (BSC) framework to translate strategy into measurable objectives across Financial, Customer, Internal Process, and Learning & Growth perspectives. Use this skill when the user needs to set strategic KPIs, create a strategy map, align organizational goals, or connect daily operations to strategic vision — even if they say 'how do we measure strategy execution' or 'our KPIs feel disconnected'.
Customer relationship management strategy — integrated framework with six pillars: customer segmentation (RFM/CLV), journey orchestration (cross-channel), CDP technology stack, loyalty-program design, B2B key-account management (KAM), and CRM organization/governance. Use for VIP program design, membership-system decision, retail/ecommerce/B2B customer strategy, CDP buy-vs-build, marketing-automation adoption, or key-customer churn. Triggers: 『CRM 系統』『會員經營』『客戶分級』『大客戶策略』『CDP』『行銷自動化』『客戶生命週期』『VIP 方案』『顧客忠誠』『RFM』『CLV』『KAM』『Journey Orchestration』. For 師大 EMBA CRM, 政大 ecommerce, 中山 marketing cases. Complements Asgard `biz-cac-ltv` (tactics) and `biz-customer-journey` (single method) with the strategic integration layer.
Map and analyze the customer journey across Awareness, Consideration, Decision, Usage, and Advocacy stages. Use this skill when the user needs to understand the customer experience end-to-end, identify drop-off points, optimize touchpoints, or improve conversion — even if they say 'where are we losing customers', 'what's our funnel look like', or 'map the user experience'.
Net-zero transition playbook: GHG inventory (ISO 14064-1, GHG Protocol Scope 1/2/3), science-based targets (SBTi), TCFD and ISSB S1/S2 climate disclosure, Taiwan carbon fee, decarbonization roadmap, internal carbon pricing, supply-chain carbon, product carbon footprint, green electricity and T-REC. Use for corporate decarbonization roadmap, carbon inventory, carbon-fee response, TCFD/ISSB reporting, supply-chain decarbonization, or responding to international customers (Apple, RE100). Triggers: 『碳盤查』『SBTi』『碳費』『TCFD』『淨零路徑』『範疇 3』『綠電』『CBAM』『ISO 14064』『ISSB』『T-REC』. For Taiwan EMBA ESG/sustainability/operations/strategy/finance cases. Focuses on Taiwan listed-company and supply-chain practice; sustainability strategy theory: use Asgard `grad-sustainability`; ERM 框架整合氣候風險: use `biz-erm`; 董事會 ESG 委員會結構設計: use `biz-corporate-governance`; 併購 ESG 盡職調查: use `fin-m-and-a`.
Analyze and design pricing strategies including cost-plus, value-based, competitive, penetration, and skimming approaches with psychological pricing techniques. Use this skill when the user needs to set or change prices, evaluate pricing models, understand price elasticity, or apply psychological pricing — even if they say 'how much should we charge', 'are we priced right', or 'our margins are too low'.
Design conversational commerce experiences across messaging platforms including chatbot flows, product cards, and conversion strategies. Use this skill when the user needs to sell through LINE, WhatsApp, Instagram DM, or other messaging channels, design chatbot purchasing flows, or integrate messaging into their sales funnel — even if they say 'sell through LINE', 'build a shopping chatbot', 'customers ask to buy in our DMs', or 'conversational sales strategy'.
Optimize multilingual product listings for international e-commerce including SEO localization, machine translation workflows, and cultural adaptation. Use this skill when the user needs to create product listings in multiple languages, optimize for local search, or adapt marketing content for different markets — even if they say 'translate our listings', 'optimize for local SEO', 'adapt for the Japanese market', or 'our translated listings don't convert'.
Perform RFM (Recency, Frequency, Monetary) customer segmentation from transaction data. Use this skill when the user needs to segment customers by purchase behavior, identify high-value buyers, design retention campaigns, or prioritize marketing spend by customer value — even if they say 'who are our best customers', 'which customers are at risk of churning', or 'how do we target our marketing'.
Apply basic game theory concepts including Nash equilibrium, dominant strategies, and the Prisoner's Dilemma to analyze strategic interactions. Use this skill when the user needs to model competitive decisions, predict rival behavior, design incentive mechanisms, or evaluate cooperation vs competition scenarios — even if they say 'what will our competitor do', 'should we cooperate or compete', or 'how do we set up the right incentives'.
Analyze market structures across perfect competition, monopolistic competition, oligopoly, and monopoly to predict firm behavior and market outcomes. Use this skill when the user needs to classify a market's competitive structure, predict pricing behavior, evaluate antitrust implications, or understand why an industry behaves the way it does — even if they say 'why can they charge so much', 'is this market competitive', or 'will prices come down'.
Apply behavioral finance theory to identify systematic investor biases and their impact on asset prices. Use this skill when the user needs to analyze irrational market behavior, explain pricing anomalies through cognitive biases, diagnose investor decision errors, or when they ask 'why do investors hold losers too long', 'how does loss aversion affect pricing', or 'what biases drive this market pattern'.
Apply the Capital Asset Pricing Model (CAPM) to estimate expected returns and assess risk-return tradeoffs. Use this skill when the user needs to calculate expected return on an asset, interpret beta as systematic risk exposure, evaluate whether an investment compensates for risk, or when they ask 'what return should I expect', 'what is the risk premium', or 'how does beta affect pricing'.
Apply the Elaboration Likelihood Model to design persuasion strategies by matching message type to audience elaboration level. Use this skill when the user needs to craft persuasive communications, choose between argument-based and cue-based messaging, predict attitude durability after a campaign, or when they ask 'why did the message fail to persuade', 'how to change resistant attitudes', or 'should we use data or endorsements'.
Apply platform economics to analyze network effects, solve chicken-and-egg problems, and design multi-sided platform pricing strategies. Use this skill when the user needs to evaluate a platform business model, diagnose why a platform is failing to scale, or choose a subsidy strategy for bootstrapping a two-sided market.
Apply the Resource-Based View (Barney, 1991) and VRIO framework to evaluate whether a firm's resources and capabilities confer sustained competitive advantage. Use this skill when the user needs to assess internal resources for strategic value, determine if a competitive edge is sustainable, audit resource portfolios for VRIO criteria, or when they ask 'what makes our advantage sustainable', 'which resources matter most', or 'can competitors replicate this'.
Apply the Theory of Planned Behavior to predict behavioral intentions from attitudes, subjective norms, and perceived behavioral control, and identify intervention leverage points. Use this skill when the user needs to predict adoption of a new behavior, diagnose why an intended behavior does not occur, design behavior change campaigns, or when they ask 'why do people not follow through', 'what predicts behavior change', or 'how to increase adoption rates'.
Use when writing financial news — earnings, IPO/M&A, regulatory changes, industry trends — from transcripts, filings, or investor materials. Activates business-beat workflow: financial-figure provenance, analyst-stake disclosure, securities-law risk, and number stewardship. Triggers on '寫一篇財報季報導', '分析這份財報', '整理 IPO 新聞', 'turn earnings call into a piece', 'write up M&A announcement'. Defers general craft to med-news-reporter. Do NOT use for press releases (pr-press-release), investment advice (fin-investment-thesis), or marketing (mkt-*).
Use when writing entertainment news — reviews, box office analysis, streaming reports, festival coverage, casting news — from supplied material (junkets, studio PR, embargoed reviews, interviews). Activates beat-specific discipline: press-junket disclosure, embargo-compliance, PR-vs-news, entertainment-law, industry-data literacy. Triggers: '寫電影評論', 'draft streaming piece', '整理藝人新聞', 'cover premiere', 'analyze box office'. Defers general workflow to med-news-reporter. NOT for fan content, movie marketing (mkt-*), or press releases (pr-press-release).
Use when the user wants to turn raw material — transcripts, interviews, event notes, data, direct quotes — into a publishable news piece (breaking news, investigative report, feature, or op-ed). Activates the full newsroom workflow: type selection, material audit, fact-checking, balance, media-ethics red lines, and media-literacy self-check. Also triggers on phrases like 'write up this transcript', 'turn into a news article', 'organize into a feature', 'polish into a report', 'draft an op-ed', '幫我寫成新聞稿', '潤成一篇報導', '整理成專訪', '寫一篇關於 X 的評論', '把逐字稿做成 feature' — even when the user does not say the word 'news'. Do NOT use for press releases (use pr-press-release) or marketing copy (use mkt-*).
Use when the user wants to write a sports news piece — game recaps, athlete profiles, league/rule changes, injury reports, trade announcements, doping/discipline coverage — from supplied material (box scores, interviews, official statements, stats, medical updates). Specializes med-news-reporter for the sports beat: era-adjusted stats, source vetting for sports data, medical/injury disclosure limits, athlete-as-public-figure doctrine, doping allegations vs. allegations, sports-betting sensitivity, and on-field performance ≠ off-field authority. Triggers on phrases like 'write up this game', 'turn into a sports feature', 'cover this athlete trade', 'draft a piece on this injury', '寫一篇 MLB 賽季報導', '整理 NBA 交易消息', '寫一篇選手專訪', 'draft an Olympic piece', '報導棒球禁賽風波'. Do NOT use for fantasy sports tips (use fin-*), gambling advice, team marketing/press releases (use pr-*), or player agents' PR (use pr-press-release).
Optimize digital advertising campaigns across Google Ads, Meta Ads, and LINE LAP including bidding strategies, audience targeting, creative testing, and ROAS optimization. Use this skill when the user needs to improve ad performance, reduce CPA, select bidding strategies, or allocate budget across platforms — even if they say 'our ads aren't working', 'reduce our cost per acquisition', 'Google vs Facebook ads', or 'improve our ROAS'.
Design and execute marketing A/B tests for landing pages, email campaigns, ad creatives, and pricing with proper test design and result analysis. Use this skill when the user needs to test marketing variations, improve conversion rates through experimentation, or decide between two campaign approaches — even if they say 'which version performs better', 'test this landing page', 'A/B test our email subject line', or 'should we change our CTA'.
Conduct technical and on-page SEO audits covering crawlability, site speed, mobile-friendliness, and content optimization. Use this skill when the user needs to improve search rankings, diagnose traffic drops, audit a website for SEO issues, or plan an SEO strategy — even if they say 'why is our traffic dropping', 'audit our SEO', 'how do we rank higher on Google', or 'our site is slow'.
Guides building on Qdrant Edge, the embedded in-process shard. Use when someone asks 'how to sync Edge with the server', 'keep a local shard in sync with Qdrant Cloud', 'BM25 or keyword search on Edge', 'hybrid search on Edge', 'embeddings on device', 'Edge snapshots', 'apply a partial snapshot', 'why is my Edge search empty after inserts', or is writing custom sync, BM25, or fusion code against qdrant-edge. Also use when deciding what Edge ships built-in versus what you must implement.
Diagnoses and fixes slow Qdrant search. Use when someone reports 'search is slow', 'high latency', 'queries take too long', 'low QPS', 'throughput too low', 'filtered search is slow', or 'search was fast but now it's slow'. Also use when search performance degrades after config changes or data growth.
Guides Qdrant data volume scaling decisions. Use when someone asks 'data doesn't fit on one node', 'too much data', 'need more storage', 'vertical or horizontal scaling', 'tenant scaling', 'time window rotation', or 'data growth exceeds capacity'.
Diagnoses and guides Qdrant horizontal scaling decisions. Use when someone asks 'vertical or horizontal?', 'how many nodes?', 'how many shards?', 'how to add nodes', 'resharding', 'data doesn't fit', or 'need more capacity'. Also use when data growth outpaces current deployment.
Guides sliding time window scaling in Qdrant. Use when someone asks 'only recent data matters', 'how to expire old vectors', 'time-based data rotation', 'delete old data efficiently', 'social media feed search', 'news search', 'log search with retention', or 'how to keep only last N months of data'.
Guides Qdrant search strategy selection. Use when someone asks 'should I use hybrid search?', 'how to rerank?', 'results are not relevant', 'I don't get needed results from my dataset but they're there', 'retrieval quality is not good enough', 'results too similar', 'need diversity', 'MMR', 'relevance feedback', 'recommendation API', 'discovery API', or 'missing keyword matches
Explains hybrid search in Qdrant. Use when someone asks 'how do I setup hybrid search?', 'how to combine keyword and semantic search?', 'sparse plus dense vectors?', 'missing keyword matches', 'how to combine results from multiple searches?' and 'combining multiple representations
Use for UI, UX, visual hierarchy, frontend-design judgment, references, redesigns, and design critique when the user's Emulo taste should guide the task. Do not use for unrelated execution or marketing/social writing alone.
Use for execution, debugging, verification, planning, and shipping when the user's Emulo working profile should guide the task. Do not use for design/UI/UX work, marketing or social writing, or Emulo setup/mining.
Use when needing strategic project analysis from multiple independent expert perspectives. Triggers on business decisions, growth strategy, product direction, competitive analysis, or any situation where diverse C-level opinions reduce blind spots
Готовит многомерный разбор конкурентов — feature-матрица, SWOT с cross-strategy, 5 сил Портера, сравнение ценообразования, позиционирование, прогноз стратегических ходов и три уровня дифференциации (догнать / отстроиться / создать новое). Адаптируется под цель (продуктовый дизайн / fundraising / стратегия / годовой обзор). User-invoked only — do NOT auto-trigger. Triggers on /pm-competitive, "конкурентный анализ", "разбор конкурентов", "five forces", "SWOT", "competitive analysis", "competitor comparison", "feature matrix vs competitors".
> Convert ClickHouse blog content into docs pages. Use when porting a feature announcement, tutorial, or deep-dive from the blog into the docs site. Covers content extraction, asset handling, structural transformation, and voice conversion.
Audit a website for SEO issues and track improvements over time. Use when analyzing website SEO performance.
Nuxt SEO v5 modules (robots, sitemap, og-image, schema-org, link-checker, seo-utils, site-config). Use when implementing SEO, robots.txt, sitemaps, Schema.org, or meta tags in Nuxt apps.
| Nuxt 4 core framework fundamentals: project setup, configuration, routing, SEO, error handling, and directory structure. Use when: creating new Nuxt 4 projects, configuring nuxt.config.ts, setting up routing and middleware, implementing SEO with useHead/useSeoMeta, handling errors with error.vue and NuxtErrorBoundary, or understanding Nuxt 4 directory structure.
Nuxt 5 core framework with project setup, routing, SEO, error handling, and Vite 8/Nitro v3 configuration. Use when creating Nuxt 5 apps, setting up routing, or migrating config.
SEO keyword clustering with topic organization, content hub architecture, internal linking strategies. Use for content strategy, keyword research, pillar page structures, or encountering cluster organization, hub architecture, internal linking errors.
SEO optimization with keyword analysis, readability assessment, technical validation, content quality. Use for search rankings, blog posts, content audits, or encountering keyword density, readability scores, meta tags, schema markup errors.
>- 10DLC brand and campaign registration for US A2P messaging compliance. Assign phone numbers to campaigns.
>- 10DLC brand and campaign registration for US A2P messaging compliance. Assign phone numbers to campaigns.
>- 10DLC brand and campaign registration for US A2P messaging compliance. Assign phone numbers to campaigns.
>- 10DLC brand and campaign registration for US A2P messaging compliance. Assign phone numbers to campaigns.
>- 10DLC brand and campaign registration for US A2P messaging compliance. Assign phone numbers to campaigns.
This skill should be used when the user asks to "generate social media summary from srt", "create platform-specific descriptions", "generate Facebook post from transcript", "create YouTube description from srt", "write Thread post from subtitles", "生成影片介紹", "根據逐字稿生成貼文", or needs to create engaging social media content from SRT subtitle files for Facebook, Thread, or YouTube platforms.