Marketing Claude Skills

Run keyword research, classify by search intent, cluster into topical groups, and prioritize for content production. Use this skill whenever the user asks to do keyword research, find target keywords, identify ranking opportunities, classify search intent, build a topical map, or plan a content strategy around what people search for. Triggers on keyword research, keyword strategy, search intent, keyword clustering, topic clusters, keyword difficulty, search volume, ranking opportunity, content gap, what should I write about, target keyword, primary keyword, secondary keyword, long-tail. Also triggers when planning a content calendar or new site without keywords yet defined.

Find keywords competitors rank for that the target property does not, and prioritize them by opportunity. Uses Ahrefs MCP for keyword and competitor data. Use this skill when planning content investment, identifying quick wins, building a content calendar against a competitor set, or scoping a market entry. Triggers on keyword gap, content gap, competitor keywords, opportunity keywords, what should we target, where are competitors winning, keyword opportunity. Also triggers when planning content for a new market or after losing organic share to a specific competitor.

Plan and execute off-page SEO including link building, digital PR, brand mentions, citation building, and external authority signals. Use this skill whenever the user wants to build backlinks, plan a digital PR campaign, list local citations, run guest post outreach, develop linkable assets, recover lost links, or audit a backlink profile for risk. Triggers on link building, backlinks, digital PR, brand mentions, citation building, guest post, outreach, linkable asset, broken link building, HARO, podcast outreach, off-page SEO, anchor text, link velocity, toxic backlinks, disavow. Also triggers when the user is trying to grow domain authority or earn coverage.

Run a comprehensive on-page SEO audit or optimization pass covering title tags, meta descriptions, header structure, content quality, internal links, image optimization, URL hygiene, and on-page schema. Use this skill whenever the user asks to optimize a page, audit on-page SEO, fix titles or meta tags, review header structure, check internal linking, improve a single URL's search performance, or write SEO-friendly copy. Triggers on on-page SEO, page audit, title tag, meta description, H1, header structure, internal links, image alt, URL slug, page optimization, optimize this page, SEO this page. Also triggers for any single-page review where ranking, click-through, or relevance signal quality is the goal, even if the user does not say 'SEO' explicitly.

Set up and run rank tracking using Ahrefs MCP: pick the right keywords to track, segment them by purpose, set baselines, and define alert thresholds. Use this skill when starting a new tracking project, baselining for a campaign, choosing what to monitor, or building a rank reporting cadence. Triggers on rank tracking, keyword tracking, monitor rankings, track positions, what should we track, ranking dashboard, baseline rankings, alert thresholds. Also triggers when a stakeholder wants weekly or monthly ranking visibility.

Triage technical SEO findings from Ahrefs Site Audit (and similar crawlers) by SEO impact, not just severity. Use this skill when reviewing crawl results, prioritizing technical fixes, scoping a technical SEO sprint, or after running any site-wide crawl. Triggers on site audit results, technical fix list, crawl errors, technical SEO triage, prioritize technical issues, what should we fix first, broken links, redirect chains. Also triggers when a long list of crawler issues is creating decision paralysis.

Run a comprehensive technical SEO audit covering crawlability, indexability, rendering, site architecture, structured data, page experience, security, and internationalization. Use this skill whenever the user asks about technical SEO, crawl issues, indexing problems, sitemaps, robots.txt, canonical tags, schema markup, page speed, Core Web Vitals, hreflang, redirects, or site-wide search performance. Triggers on technical SEO, site audit, crawlability, indexability, sitemap, robots.txt, canonical, redirect chain, schema, JSON-LD, Core Web Vitals, page speed, hreflang, mobile usability, HTTPS, security headers, render-blocking, JavaScript SEO. Also triggers when a site has indexing problems, traffic drops, or migration concerns, even if 'technical SEO' is not said explicitly.

Diagnose organic traffic changes (drops, stalls, or unexpected wins) using Ahrefs MCP plus Search Console data. Use this skill when traffic suddenly dropped, has been flat despite investment, after an algorithm update, after a migration or deploy, or when a competitor seems to be taking share. Triggers on traffic dropped, traffic decline, traffic stalled, organic decline, lost rankings, why is traffic down, algorithm update, post-migration traffic loss, traffic diagnosis. Also triggers when stakeholders are panicking about analytics.

Design a structured onboarding experience that gets new team members productive in 30, 60, and 90 days. Use when a new hire is joining, when contractors or agency partners need to ramp up, when an existing team is restructuring and members are switching focus, or when current onboarding feels chaotic and slow. Also triggers when one person owns all the tribal knowledge and you need to capture it, when you keep losing people in their first 90 days, or when a new project has many fresh members joining at once. Useful for engineering, design, product, marketing, and operations roles.

Designing free-to-paid conversion flows for SaaS products. Trigger moments, paywall design, value demonstration, upsell vs downsell, win-back flows, churn prevention. Honest about paywall-everywhere (gates everything aggressively), free-forever-trap (no upgrade path surfaces), and value-triggered-upgrade (paywall surfaces at moments of demonstrated value) patterns. Triggers on upgrade flow, paywall, free-to-paid, freemium conversion, trial conversion, plan upgrade, subscription upgrade, win-back flow, churn prevention. Also triggers when free-to-paid conversion is low, when paywalls are blocking the wrong moments, or when upgrade flows are being scoped for the first time.

Compose pages and sites that read as their vertical: ecommerce-catalog storefronts that look like storefronts, hospitality-food sites that look like restaurants, b2b-manufacturer sites that look industrial. Use this skill whenever the user wants to build a site that looks like the vertical it serves, fix a build that reads as generic or off-vertical, build to an experience bar produced by competitor-experience-audit, or compose pages with the merchandising, density, and layout conventions a credible site in the category is expected to carry. Triggers on vertical conventions, storefront layout, ecommerce layout, retail conventions, merchandising layout, category page composition, site composition, build to the experience bar, make it look like the vertical, off-vertical, looks generic, build conventions for a vertical, site grammar. Also triggers when a build that is technically clean reads wrong for its category, and the cause is composition, not visual taste.

> Write SEO-optimized blog posts, landing pages, and long-form page copy following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword, topic, or brief, and full-page rewrites. Use when asked to "write a blog post", "create a landing page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing page for", "service page", "product page copy", "rewrite this page", "how-to guide", or "listicle". NOT for analyzing/auditing existing content (seo-geo-optimizer, content-quality-auditor), title tags or meta descriptions (meta-tags-optimizer), or keyword expansion (keyword-research) — those skills own their triggers.

> Discover, analyze, and prioritize keywords for SEO and GEO content strategies. Identifies high-value opportunities based on search volume, competition, intent, and business relevance. Generates topic clusters and content calendars. Use when asked to "find keywords", "keyword research", "what should I write about", "keyword analysis", "find me topics to write", "search volume", "keyword difficulty", "content ideas", or any keyword discovery task.

Comprehensive SEO/GEO/AEO analysis toolkit for optimizing content visibility across traditional search engines (Google, Bing), AI platforms (ChatGPT, Perplexity, Claude, Gemini, Grokipedia), answer engines (Google AI Overviews, Bing Copilot, featured snippets), voice assistants (Google Assistant, Siri, Alexa), and social media (Facebook, Twitter, LinkedIn, WhatsApp, Instagram). Analyzes HTML/Markdown/JSX files for metadata completeness, schema markup, keyword optimization, entity extraction, and generates multi-format audit reports with platform-specific recommendations.

Master guide for using Agent Code effectively. Includes configuration templates, prompting strategies "Thinking" keywords, debugging techniques, and best practices for interacting with the agent.

Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store

This skill should be used when the user asks to "analyze competitors", "assess competitive landscape", "identify differentiation", "evaluate market positioning", "apply Porter's Five Forces", or requests competitive strategy analysis.

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion optimization with 2024/2025 best practices. Use PROACTIVELY for comprehensive content marketing.

Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or when user mentions content creation, brand voice, SEO optimization, social media marketing, or content strategy.

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.

> Use this skill when writing, rewriting, or improving marketing copy for any page (homepage, landing page, pricing, feature, product, or about page). This skill produces clear, compelling, and testable copy while enforcing alignment, honesty, and conversion best practices.

Elite Conversion Rate Optimization Toolkit.

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.

Run an on-page SEO audit on a WordPress site and get actionable recommendations to improve search visibility.

Answer WordPress.com plan, pricing, upgrade, and feature-tier questions (plan names, what each tier unlocks — plugins, themes, custom code, SSH, hosting — and current prices) from authoritative live data. Load before answering ANY plan, pricing, or feature-gating question; never answer these from memory.

Choose recommended plugins and plugin-provided blocks for features core WordPress blocks do not cover - ecommerce (WooCommerce), forms and newsletters (Jetpack), online courses and quizzes (Sensei LMS), polls, surveys and ratings (Crowdsignal), spam protection (Akismet) - while keeping generated content editable and avoiding raw HTML fallbacks. Any request to sell products or build a shop, store, or storefront requires WooCommerce with products.

| Expand and refine search keywords (synonyms, acronyms, exclusions) and update `queries.md`.

Comprehensive Amazon advertising strategy and campaign optimization. Sponsored Products, Sponsored Brands, Sponsored Display campaign management, budget allocation, ACoS optimization, and performance tracking. Use when the user asks about Amazon PPC, advertising strategy, campaign optimization, or Amazon ads management.

Amazon backend search term optimization and strategy. 250-byte limit management, keyword deduplication, prioritization frameworks, and search visibility optimization. Use when the user asks about backend keywords, search terms, Amazon SEO, or keyword optimization.

Amazon Buy Box strategy and optimization framework. Eligibility factor analysis, competitive pricing strategies, FBA vs FBM impact assessment, seller performance optimization, and Buy Box winning tactics. Use when the user asks about Amazon Buy Box, winning Buy Box, Buy Box eligibility, or Buy Box optimization.

Amazon A+ Content strategy and creation. Module layouts, persuasive copy, comparison charts, image briefs, and conversion optimization. Use when the user asks about A+ Content, Enhanced Brand Content, product storytelling, or Amazon listing enhancement.

Full-spectrum Amazon competitor analysis. Compare listings, pricing, reviews, advertising strategy, and market positioning against direct competitors. Identify weaknesses to exploit and strengths to counter. Use when the user asks about competitor analysis, competitive research, ASIN comparison, pricing analysis, or how to beat competitors on Amazon.

Amazon competitor monitoring and competitive intelligence for sellers. Track pricing changes, inventory levels, new product launches, review velocity, and advertising patterns for competitor ASINs. Set up monitoring alerts for price drops, stock-outs, and market changes. Works on 12 Amazon marketplaces. No API key required. Use when: (1) monitoring competitor pricing strategies, (2) tracking competitor inventory and stock patterns, (3) detecting new product launches in your category, (4) analyzing competitor review velocity and ratings, (5) identifying market opportunities from competitor gaps, (6) setting up competitive alerts and benchmarks.

Amazon deal planning and promotional strategy optimization. Lightning Deals, Best Deals, Coupons, Prime Exclusive Discounts analysis and ROI calculation. Deal eligibility assessment, timing optimization, and promotional campaign planning. Use when the user asks about Amazon deals, Lightning Deals, promotional planning, deal strategy, or Amazon promotions.

Amazon Sponsored Display campaign strategy and optimization. Audience targeting, retargeting campaigns, creative optimization, and performance management. Use when the user asks about Amazon display ads, audience targeting, retargeting, or Sponsored Display campaigns.

Amazon keyword research and market opportunity analysis for sellers. Retrieve autocomplete suggestions (long-tail keywords), analyze competitor landscape, and assess market opportunity for any keyword on 12 Amazon marketplaces (US/UK/DE/FR/IT/ES/JP/CA/AU/IN/MX/BR). No API key required. Make sure to use this skill whenever the user mentions Amazon product research, finding products to sell on Amazon, Amazon keyword ideas, niche analysis, competition analysis for Amazon, market opportunity on Amazon, comparing Amazon keywords, evaluating whether a product is worth selling, Amazon autocomplete data, seasonal demand for Amazon products, or anything related to researching what to sell on Amazon — even if they don't explicitly say 'keyword research'. Also trigger when the user asks vague questions like 'is this a good product to sell?', 'what's the competition like for X on Amazon?', 'should I sell X or Y?', or 'what are people searching for on Amazon?'.

Multi-marketplace listing management — translation, pricing localization, BIL (Build International Listings)

Amazon product listing image strategy and optimization. Comprehensive shot planning, infographic design, lifestyle photography, mobile optimization, and conversion-focused visual content. Use when the user asks about Amazon images, product photography, visual optimization, or listing conversion.

Amazon keyword position monitoring and SERP analysis. Real-time position tracking, competitor movement alerts, search result changes, and keyword performance optimization. Use when the user asks about keyword monitoring, SERP tracking, position alerts, or search performance analysis.

Amazon listing builder and optimizer for sellers. Two modes: (A) Create — build keyword-optimized listings from scratch using keyword lists + product characteristics + AI copywriting, (B) Optimize — audit existing listings, find keyword gaps, score across 8 dimensions, and rewrite with missing keywords. Integrates with amazon-keyword-research for keyword input. Works on 12 Amazon marketplaces. No API key required. Use when: (1) creating a new Amazon listing from keywords, (2) auditing an existing listing for SEO and conversion, (3) checking keyword coverage in title/bullets/description, (4) generating listing copy with target keywords and tone, (5) comparing listings against competitors, (6) preparing a listing for launch or relaunch.

Amazon negative keyword management and optimization. Search term analysis, waste reduction, savings estimation, and automated negative keyword strategies. Use when the user asks about negative keywords, search term analysis, ad waste reduction, or PPC optimization.

Amazon PPC campaign builder and optimizer for sellers. Two modes: (A) Build — design a complete campaign structure from scratch with keyword groupings, bid calculations, and negative keyword lists, (B) Optimize — audit existing campaigns using search term reports, identify keyword funnel opportunities, calculate bid adjustments, and generate a week-by-week action plan. Integrates with amazon-keyword-research for keyword input. No API key required. Use when: (1) setting up Amazon PPC campaigns for a new product, (2) auditing existing campaign performance and ACoS, (3) optimizing keyword bids and negative keywords, (4) building Auto/Manual/Exact campaign structures, (5) analyzing search term reports for opportunities, (6) calculating break-even ACoS and target ACoS, (7) scaling profitable campaigns to Sponsored Brands or Display.

Amazon price monitoring and competitive pricing intelligence. Real-time price tracking, Buy Box analysis, promotion detection, and dynamic pricing strategy optimization. Use when the user asks about price monitoring, competitor pricing, Buy Box tracking, or pricing strategy.

Product bundling strategy — virtual bundles, multi-pack pricing, cross-sell bundles, bundle listing optimization

Amazon sales volume estimator for sellers and product researchers. Estimate monthly sales and revenue from BSR (Best Seller Rank), ASIN, or keyword. Three modes: (A) BSR Calculator — input BSR + marketplace + price + category to get instant sales estimate, (B) ASIN Lookup — input ASIN to auto-fetch data and estimate sales, (C) Keyword Market Analysis — input keyword to analyze total market size and competition. Works on 12 Amazon marketplaces. No API key required. Use when: (1) estimating how many units a product sells per month, (2) sizing a market or niche opportunity, (3) analyzing competitor sales performance, (4) comparing sales across price points, (5) identifying top sellers vs long-tail distribution.

Amazon keyword rank tracking and performance analysis. Comprehensive ranking factor analysis, change diagnosis, improvement strategy development, and competitive position monitoring. Use when the user asks about keyword rankings, position tracking, ranking changes, or competitive analysis.