00 Ke Hoach Mkt Agent Skill

Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.

4k tokens

context cost

the whole folder, loaded on every use

files

instructions only

copies elsewhere

how many repositories repackaged it

519

stars on the repo

on the repository, not the skill itself

Install

one command, takes just this skill from the repository

npx skills add https://github.com/minhnv0807/ai-business-skills --skill 00-ke-hoach-mkt

The instruction itself

34 sections, as written by the author

Ke Hoach Fullstack Marketing

> Master skill — goi 08-nghien-cuu-doi-thu, 09-insight-khach-hang, 10-tinh-kpi-nguoc truoc khi xuat output.

Thu thap thong tin

Hoi user toi da 4 cau truoc khi bat dau:

San pham / dich vu gi? Mo ta ngan gon, diem khac biet chinh, muc gia.
Khach hang muc tieu la ai? Do tuoi, gioi tinh, khu vuc, hanh vi, noi dau lon nhat.
Muc tieu va ngan sach? Doanh thu muc tieu/thang, ngan sach marketing (ads + content + nhan su), thoi gian chien dich.
Giai doan hien tai? Launch moi / Growth / Mature? Da co kenh nao dang chay? Data hien co (follower, email list, data khach cu)?

Phan 1 — Chien luoc tong the

1.1 Tom tat tinh hinh

| Hang muc | Noi dung |

|----------|----------|

| San pham / Dich vu | [ten + USP] |

| Thi truong | [dia ly + quy mo] |

| Giai doan | Launch / Growth / Mature |

| Thoi gian ke hoach | [so thang] |

| Ngan sach tong | [so tien] |

1.2 Phan tich SWOT

| | Tich cuc | Tieu cuc |

|---|---------|---------|

| Noi bo | Strengths: [liet ke] | Weaknesses: [liet ke] |

| Ben ngoai | Opportunities: [liet ke] | Threats: [liet ke] |

1.3 Competitive Moat Analysis

> Goi skill 08-nghien-cuu-doi-thu de co du lieu day du.

|---------|-----------|--------------------|--------------| --------------|

Loai moat can xay:

Brand trust (nhan dien + do tin cay)
Content depth (noi dung chuyen sau doi thu khong lam)
Community lock-in (cong dong khach hang trung thanh)
Data advantage (hieu khach hon doi thu)
Distribution (nhieu kenh phan phoi hon)

1.4 Customer Insight

> Goi skill 09-insight-khach-hang de xac dinh insight chinh.

| Yeu to | Mo ta |

|--------|-------|

| Noi dau lon nhat | [mieu ta cu the] |

| Mong muon tham kin | [dieu ho thuc su muon nhung chua noi ra] |

| Rao can mua hang | [ly do ho chua mua] |

| Trigger mua hang | [tinh huong khien ho san sang chi tien] |

| Kenh ho tin tuong | [nguoi/kenh nao anh huong quyet dinh] |

Phan 2 — SAVE Framework

> Thay the 4P truyen thong. Phu hop hon cho dich vu va san pham so.

2.1 Solution (Giai phap — thay vi Product)

| Cau hoi | Tra loi |

|---------|---------|

| Khach hang dang gap van de gi? | [noi dau cu the] |

| San pham giai quyet nhu the nao? | [co che giai quyet] |

| Ket qua ho nhan duoc la gi? | [outcome cu the, do duoc] |

| Trong bao lau ho thay ket qua? | [timeline ky vong] |

2.2 Access (Tiep can — thay vi Place)

| Kenh | Vai tro | Uu tien |

|------|---------|---------|

| [Kenh 1] | TOFU — thu hut | Cao / Trung binh / Thap |

| [Kenh 2] | MOFU — nurture | |

| [Kenh 3] | BOFU — chuyen doi | |

| [Kenh 4] | Retention — giu chan | |

> Tham khao references/channel-system.md de chon kenh phu hop.

2.3 Value (Gia tri — thay vi Price)

| Hang muc | Chi tiet |

|----------|----------|

| Gia san pham / dich vu | [muc gia] |

| Gia tri khach nhan duoc | [dinh luong: tiet kiem X, tang Y] |

| Ti le gia tri / gia | [bao nhieu lan] |

| So sanh voi doi thu | [re hon / dat hon — ly do] |

| Pricing psychology | [anchor, bundle, tier, free trial] |

2.4 Education (Giao duc — thay vi Promotion)

| Giai doan | Noi dung giao duc | Muc dich |

|-----------|-------------------|----------|

| Chua biet van de | Content noi dau, awareness | De ho nhan ra van de |

| Biet van de, chua biet giai phap | How-to, so sanh phuong phap | De ho hieu cac lua chon |

| Biet giai phap, chua chon | Case study, testimonial, demo | De ho tin tuong minh |

| Da chon, chua hanh dong | Offer, khan cap, social proof | De ho hanh dong ngay |

Phan 3 — Ke hoach noi dung

3.1 Content Pillar

|--------|-------|----------|-------|

3.2 Funnel Distribution

|-----------|---------------|--------------|-----|

> Tham khao references/content-angles.md de chon goc do cu the.

3.3 Content Repurposing Matrix

> 1 noi dung goc = 7+ phien ban. Tham khao chi tiet tai 01-lich-noi-dung.

| Noi dung goc | Phien ban | Kenh |

|-------------|-----------|------|

| Video dai 3–5 phut | Nguyen ban | YouTube |

| | 3 clip ngan 15–30s | TikTok, Reels |

| | 1 carousel 5–7 slide | Facebook, Instagram |

| | 1 bai blog 800–1500 tu | Website, SEO |

| | 1 email newsletter | Email list |

| | 3 quote card | Story, Threads |

| | 1 audio clip | Podcast |

3.4 Source Type Mix

| Loai | Ti le | Mo ta |

|------|-------|-------|

| FGC (Founder Generated Content) | 30% | Noi dung tu founder/chuyen gia |

| Brand Content | 30% | Noi dung chinh thuc thuong hieu |

| UGC (User Generated Content) | 25% | Review, testimonial tu khach |

| EGC (Employee Generated Content) | 15% | Noi dung tu nhan vien |

Phan 4 — He thong kenh & Ngan sach

4.1 Kenh trien khai

> Tham khao references/channel-system.md cho chi tiet tung tang.

|------|----------|-----------------|-----------|

4.2 Phan bo ngan sach theo giai doan

|----------|-------------------|--------------------|--------------------|

| Paid ads | 45–55% | 35–45% | 25–35% |

| Content production | 20–25% | 20–25% | 15–20% |

| UGC / KOL | 15–20% | 15–20% | 10–15% |

| Tool & platform | 5–10% | 5–10% | 5–10% |

| Community & retention | 5% | 10–15% | 20–25% |

| Du phong (contingency) | 5% | 5% | 5% |

| Tong | 100% | 100% | 100% |

4.3 Bang phan bo ngan sach cu the

|----------|-----------------|--------|---------|

Phan 5 — KPI & Performance

5.1 Tinh KPI nguoc

> Goi skill 10-tinh-kpi-nguoc de tinh chinh xac.

Doanh thu muc tieu: [so tien]
  / AOV: [so tien]
  = So don can: [so]
  / Booking->Customer [30–50%]: [so]
  = So booking can: [so]
  / Lead->Booking [50–60%]: [so]
  = So lead can: [so]
  / Mess->Lead [50–60%]: [so]
  = So tin nhan can: [so]
  x CPMess [25–35K]: [so tien]
  = Ngan sach ads can: [so tien]

5.2 Bang KPI 3 kich ban

|--------|-------------------|-------------|------------------|

| So don/thang | [so] | [so] | [so] |

| ROAS | [so]x | [so]x | [so]x |

> Benchmark Vietnam 2025–2026: xem references/benchmarks-vietnam.md

5.3 KPI theo kenh

|------|-----------|-------------------|-------------------|-------------------|

| SEO | Organic traffic, ranking | | | |

5.4 Business KPI

| Chi so | Cong thuc | Muc tieu |

|--------|----------|----------|

| ROAS | Doanh thu / Chi phi ads | >3x |

| CAC | Tong chi MKT / So khach moi | <30% AOV |

| LTV | AOV x So lan mua TB x Thoi gian | >3x CAC |

| Payback period | CAC / (AOV x Margin) | <90 ngay |

| LTV:CAC | LTV / CAC | >3:1 |

Phan 6 — Risk Matrix

6.1 Bang rui ro

|--------|----------|------------------|---------------------|----------------|

6.2 Muc do nghiem trong

| Muc | Dinh nghia | Hanh dong |

|-----|-----------|-----------|

| CRITICAL | Anh huong truc tiep doanh thu, mat khach | Xu ly trong 24h, escalate stakeholder |

| HIGH | Giam hieu suat dang ke, mat co hoi | Xu ly trong 48h, dieu chinh ke hoach |

| MEDIUM | Anh huong nhe, co the bu dap | Xu ly trong 1 tuan, theo doi |

| LOW | Anh huong khong dang ke | Ghi nhan, xu ly khi co thoi gian |

Phan 7 — Timeline trien khai

7.1 Roadmap tong the

|------|----------|----------|--------|----------------------|

7.2 Milestone

| Thang | Milestone | KPI kiem tra |

|-------|-----------|-------------|

| Thang 1 | Setup xong, chay test, co data dau | CPMess, so mess, reach |

| Thang 2 | Tim duoc winning creative + audience | ROAS, CPL, ti le chuyen doi |

| Thang 3 | Scale kenh chinh, on dinh funnel | Doanh thu, LTV:CAC, retention |

| Thang 6 | He thong tu van hanh, toi uu lien tuc | Tat ca KPI on dinh, organic tang |

Skill Chaining — Chuoi ky nang

Skill nay la master — goi cac skill con theo thu tu:

00-ke-hoach-mkt (MASTER)
  |
  |-- [1] 08-nghien-cuu-doi-thu  → Phan tich doi thu, tim khe
  |-- [2] 09-insight-khach-hang  → Insight khach hang, noi dau
  |-- [3] 10-tinh-kpi-nguoc      → Tinh ngan sach va KPI tu doanh thu muc tieu
  |
  |-- [4] Xuat ke hoach (file nay)
  |
  |-- [5] 01-lich-noi-dung       → Lich noi dung thang chi tiet
  |-- [6] 02-brief-chien-dich    → Brief chien dich dau tien

Khi user yeu cau ke hoach marketing:

Hoi 4 cau thu thap thong tin
Chay skill 08, 09, 10 (co the song song)
Tong hop thanh ke hoach nay
De xuat chay tiep 01, 02 neu user can

Checklist chat luong

Truoc khi giao ke hoach, kiem tra:

[ ] Co du 7 phan (Strategy, SAVE, Content, Channel, Performance, Risk, Timeline)
[ ] SWOT dua tren du lieu thuc, khong doan
[ ] Competitive moat xac dinh ro — khong chung chung
[ ] SAVE Framework day du 4 yeu to
[ ] Content pillar co ti le cu the, cong = 100%
[ ] Funnel distribution dung ti le (TOFU 40%, MOFU 35%, BOFU 15%, Retention 10%)
[ ] Ngan sach phan bo theo giai doan (Launch/Growth/Mature)
[ ] Bang KPI 3 kich ban (Pessimistic/Base/Optimistic) da tinh
[ ] Risk matrix co it nhat 5 rui ro voi muc do + ke hoach xu ly
[ ] Timeline co milestone cu the theo thang
[ ] Benchmark su dung so lieu Vietnam 2025–2026
[ ] Cross-reference den cac skill lien quan
[ ] Tat ca so lieu co the do duoc — khong co cum tu "tang manh", "nhieu hon"
[ ] Tong ngan sach cong chinh xac 100%

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How to use it

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Take minhnv0807/00-ke-hoach-mkt from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

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