Paywall Optimizer Agent Skill
AI-powered paywall optimizasyon. Sektore gore otomatik analiz, A/B test senaryolari, churn prediction sinyalleri, push notification stratejileri, agresif satis teknikleri ve RevenueCat Experiments entegrasyonu. paywall-strategy, revenuecat-patterns ve subscription-pricing skill'lerinin ustune insa eder.
Install
one command, takes just this skill from the repositorynpx skills add https://github.com/vibeeval/vibecosystem --skill paywall-optimizerThe instruction itself
35 sections, as written by the authorPaywall Optimizer (AI Layer)
Bu skill, mevcut paywall-strategy, revenuecat-patterns ve subscription-pricing skill'lerinin ustune AI-powered optimizasyon katmani ekler.
Sektore Gore Otomatik Analiz Pipeline
Input
1. App kategorisi (orn: "Health & Fitness")
2. Core feature listesi (orn: ["antrenman plani", "kalori takibi", "ilerleme grafigi"])
3. Mevcut metrikler (varsa): DAU, MAU, trial rate, conversion rate, ARPU, churn
4. Hedef kitle (orn: "25-35 yas, fitness meraklisi, orta gelir")
5. Platform (iOS, Android, both)
6. Rakipler (orn: ["MyFitnessPal", "Nike Training Club"])
Process
1. paywall-strategy skill'inden kategori benchmark'ini cek
2. Benchmark vs mevcut metrikleri karsilastir (gap analizi)
3. subscription-pricing skill'inden optimal fiyat araligini hesapla
4. Rakip fiyatlarini ve modellerini karsilastir
5. Sektore ozgu oneri raporu olustur
Output
ANALIZ RAPORU:
- Kategori benchmark ozeti
- Gap analizi (mevcut vs benchmark)
- Onerilen model + fiyatlama
- ROI projeksiyonu (3/6/12 ay)
A/B Test Senaryolari
Hazir Test Seti (6 Senaryo)
Senaryo 1: Fiyat Testi
Hipotez: Daha yuksek fiyat, LTV'yi artirirken conversion'i fazla dusurmuyor
Control: $9.99/ay, $49.99/yil
Variant A: $12.99/ay, $69.99/yil
Variant B: $7.99/ay, $39.99/yil
Metrik: Revenue per user (birincil), Trial-to-paid (ikincil)
Sure: Min 4 hafta, ideal 6 hafta
Sample: Min 5,000 kullanici/varyant
Senaryo 2: Trial Suresi Testi
Hipotez: Kisa trial aciliyet yaratir, conversion arttirir
Control: 7 gun free trial
Variant A: 3 gun free trial
Variant B: 14 gun free trial
Metrik: Trial-to-paid (birincil), 30-gun retention (ikincil)
Sure: Min 6 hafta (trial suresinin 3 kati)
Sample: Min 3,000 kullanici/varyant
Senaryo 3: Copy/Mesaj Testi
Hipotez: Benefit-focused copy, feature-focused'dan daha iyi donusturuyor
Control: "Premium ozelliklerin kilidi acilin" (feature-focused)
Variant A: "Hedeflerinize 2x daha hizli ulasin" (benefit-focused)
Variant B: "50,000+ kullanici Premium'u seciyor" (social proof)
Metrik: Paywall-to-trial (birincil)
Sure: Min 2 hafta
Sample: Min 2,000 kullanici/varyant
Senaryo 4: Plan Yapisi Testi
Hipotez: 3 plan decoy effect ile ana planin conversion'ini arttirir
Control: 2 plan (Monthly + Annual)
Variant: 3 plan (Weekly + Monthly + Annual)
Metrik: Annual plan conversion (birincil), Overall revenue (ikincil)
Sure: Min 4 hafta
Sample: Min 4,000 kullanici/varyant
Senaryo 5: CTA Testi
Hipotez: Daha spesifik CTA metni conversion arttirir
Control: "Start Free Trial"
Variant A: "Try Premium Free for 7 Days"
Variant B: "Unlock All Features - Free"
Variant C: "Get Started - No Payment Now"
Metrik: CTA click rate (birincil), Trial start rate (ikincil)
Sure: Min 2 hafta
Sample: Min 1,500 kullanici/varyant
Senaryo 6: Paywall Placement Testi
Hipotez: Event-triggered paywall onboarding'den daha iyi donusturuyor
Control: Onboarding paywall (kayit sonrasi hemen)
Variant A: Feature-gate (premium feature'a tiklandiginda)
Variant B: Session-count (3. oturum sonrasi)
Variant C: Event-triggered (ilk basari/milestone aninda)
Metrik: Overall conversion (birincil), 60-gun LTV (ikincil)
Sure: Min 6 hafta
Sample: Min 3,000 kullanici/varyant
RevenueCat Experiments Entegrasyonu
{
"experiment": {
"name": "pricing_test_2024_q2",
"hypothesis": "Higher annual price increases revenue without significant conversion drop",
"variants": [
{
"id": "control",
"offering_id": "default",
"weight": 50
},
{
"id": "higher_annual",
"offering_id": "premium_annual_test",
"weight": 50
}
],
"success_metrics": [
{ "name": "revenue_per_user", "priority": 1 },
{ "name": "trial_to_paid", "priority": 2 },
{ "name": "ltv_60d", "priority": 3 }
],
"guardrail_metrics": [
{ "name": "install_to_trial", "threshold": "no_decrease_beyond_10pct" }
],
"minimum_duration_days": 28,
"minimum_sample_per_variant": 5000
}
}
Churn Prediction Sinyalleri
YUKSEK RISK (Hemen aksiyon gerekli)
| Sinyal | Tespit | Aksiyon |
|--------|--------|---------|
| 7+ gun inaktif | DAU tracking | Push: "Kacirdigin sey..." + feature highlight |
| Billing retry #2+ | RevenueCat BILLING_ISSUE webhook | Push + Email: "Odeme bilgilerini guncelle" |
| App uninstall | Attribution service (Adjust/Branch) | Email: win-back + ozel indirim (3 gun icinde) |
| Support ticket (billing) | Helpdesk integration | Otomatik: grace period uzat + ozel teklif |
| Trial bitmesine 1 gun, hic kullanmamis | Trial aktivasyon tracking | Push: "Trial'in yarin bitiyor! Hala denemedin: X" |
ORTA RISK (Izle + nudge)
| Sinyal | Tespit | Aksiyon |
|--------|--------|---------|
| Haftalik kullanim %50 dustu | Session frequency | In-app: "Bu haftanin yeni ozelligi: X" |
| Premium feature kullanimi azaldi | Feature analytics | Push: "Biliyor muydun? X ozelligi ile..." |
| Push notification kapatti | Notification permission | In-app banner: "Bildirimleri ac, firsatlari kacirma" |
| Trial bitmesine 3 gun, dusuk kullanim | Trial engagement score | Push: "Trial'ini en iyi degerlendirmek icin 3 ipucu" |
| Cancel sayfasini ziyaret etti (iptal etmedi) | Page view tracking | In-app: "Sorun mu var? Yardimci olalim" |
DUSUK RISK (Optimize et)
| Sinyal | Tespit | Aksiyon |
|--------|--------|---------|
| Monthly 3+ ay, annual'a gecmedi | Subscription type check | In-app: "Annual'a gec, ayda $X tasarruf et" |
| Referral gondermiyor | Referral tracking | In-app: "Arkadasini davet et, 1 ay ucretsiz kazan" |
| Yeni feature'lari denemiyor | Feature adoption | In-app: tooltip/onboarding |
| Tek cihaz kullanimi (multi-device destegine ragmen) | Device tracking | Push: "Diger cihazlarinda da kullan" |
Composite Risk Score
risk_score = (
inactivity_days * 0.30 +
usage_decline_pct * 0.25 +
billing_issue * 0.20 +
trial_engagement * 0.15 +
support_tickets * 0.10
)
YUKSEK: risk_score > 0.7 → Immediate intervention
ORTA: 0.4 < risk_score <= 0.7 → Proactive nudge
DUSUK: risk_score <= 0.4 → Standard optimization
Push Notification Stratejileri
Trial Lifecycle
GUN 0 (Baslangic):
"Hosgeldin! Premium ozelliklerin seni bekliyor. Baslayalim mi?"
[Deep link: Core premium feature]
GUN 1:
"Ilk gununde X kisiyle birlikte basladiniz! En populer ozellik: Y"
[Deep link: Most-used premium feature]
GUN 3:
"Trial'inin yarisini gectin. Hala denemedin: Z ozelligi"
[Deep link: Unused premium feature]
GUN 5 (7 gunluk trial icin):
"Trial'in 2 gun sonra bitiyor. Simdi premium'a gec, %20 indirim"
[Deep link: Paywall with discount]
GUN 6:
"Son gun! Yarin premium ozellikler kapanacak."
[Deep link: Paywall with urgency]
GUN 7 (Trial bitis):
"Trial'in bitti ama sana ozel teklifimiz var: ilk ay %30 indirimli"
[Deep link: Paywall with special offer]
Win-Back (Churn Sonrasi)
EXPIRE + 1 GUN:
"Premium ozelliklerin artik aktif degil. Hala geri donebilirsin!"
[Deep link: Paywall]
EXPIRE + 3 GUN:
"Seni ozledik - %30 indirimle geri don"
[Deep link: Paywall with 30% discount]
EXPIRE + 7 GUN:
"Bu hafta eklenen yeni ozellikler: [feature list]"
[Deep link: What's new page + paywall]
EXPIRE + 14 GUN:
"Son sansimiz: 1 ay tamamen ucretsiz"
[Deep link: Paywall with 1 month free]
EXPIRE + 30 GUN:
"Cok sey degisti! Geri gel, yillik plan %50 indirimli"
[Deep link: Paywall with 50% annual discount]
EXPIRE + 90 GUN:
"Ozel teklif: Lifetime erken erisim (sinirli)"
[Deep link: Lifetime deal page]
Engagement (Churn Prevention)
INAKTIF + 2 GUN:
"Bugun X icin iyi bir gun! [contextual message]"
[Deep link: Relevant feature]
INAKTIF + 5 GUN:
"Bu hafta 10,000 kisi [action] yapti. Sen de katil!"
[Deep link: Social proof + feature]
INAKTIF + 10 GUN:
"Sana ozel bir sey hazirladik: [surprise feature/content]"
[Deep link: Exclusive content]
BASARI ANINDA (Event-triggered):
"Tebrikler! [milestone] tamamladin. Devam et: [next challenge]"
[Deep link: Next feature/challenge]
Notification Kurallari
FREQUENCY CAP:
- Gunluk max: 1 notification
- Haftalik max: 3 notification
- "Do Not Disturb" saatleri: 22:00-08:00 (lokal saat)
OPTIMAL SAATLER:
- B2C: 09:00-10:00, 12:00-13:00, 19:00-20:00
- Games: 19:00-21:00 (aksam bos zamanlar)
- Fitness: 06:00-07:00, 17:00-18:00 (antrenman saatleri)
- Productivity: 09:00-10:00 (is baslangiclari)
PERSONALIZASYON:
- Kullanicinin en aktif oldugu saatte gonder
- En cok kullandigi feature'i referans al
- Ismine hitap et (varsa)
"Kapali Carsi Esnafi" Agresif Satis Teknikleri
FOMO (Fear of Missing Out)
UYGULAMALAR:
- "Bu ay 12,000 kisi premium'a gecti" (rakam guncellenmeli)
- "Bu ozellik sadece premium kullanicilar icin"
- "Sinirli sureli: yillik plan %50 indirimli"
- "Early adopter fiyati: ayda sadece $X.99 (sonra $Y.99 olacak)"
ETIK SINIR:
[OK] Gercek rakamlar kullanmak
[OK] Gercek sinirli sureli kampanyalar
[X] Sahte rakamlar uydurmak
[X] Sahte countdown (her seferinde sifirlanan)
[X] "Son 3 kisilik kota" (uretim olmayan kitlik)
Scarcity (Kitlik)
UYGULAMALAR:
- Seasonal kampanya: "Yaz indirimi: 72 saat kaldi"
- Ilk N abone ozel fiyat: "Ilk 1000 abone icin $3.99/ay"
- Launch pricing: "Bu ay ozel lansman fiyati"
- Bundle deal: "Bu hafta sonu: yillik + bonus icerik"
ETIK SINIR:
[OK] Gercek kampanya son tarihi
[OK] Gercek kota siniri (ve dolunca kapanmali!)
[X] Her gun sifirlanan "son 24 saat"
[X] Asla dolmayan "sinirli kontenjan"
Social Proof
UYGULAMALAR:
- App Store rating badge: "4.8/5 - 50K+ degerlendirme"
- Kullanici sayisi: "2M+ kullanici Premium'u seciyor"
- Testimonial: "Bu uygulama hayatimi degistirdi - Ahmet, Istanbul"
- Expert endorsement: "[Uzman ismi] tarafindan oneriliyor"
- Media mention: "App Store Editoru'nun Secimi"
DIKKAT:
- Gercek review'lari kullan, uydurma YAPMA
- Rakamlar guncel olmali (yilda 1 guncelle minimum)
Reciprocity (Karsiliklilik)
UYGULAMALAR:
- Ilk feature-gate'te: "Bu sefer ucretsiz gosterelim" → sonraki seferde gate
- Bonus icerik: "Premium kullanicilara ozel rehber hediye"
- Tasarruf gosterme: "Bu ay $12.50 tasarruf ettin (premium ile)"
- Kisisel rapor: "Haftalik ilerleme raporun hazir" (premium feature)
MANTIK:
Once deger ver → sonra iste. Kullanici "borclu" hisseder.
Urgency (Aciliyet)
UYGULAMALAR:
- Trial countdown: "Premium erisimin 2 gun sonra kapaniyor"
- Indirim suresi: "Bu teklif 48 saat gecerli"
- Yeni fiyat duyurusu: "Mevcut fiyattan son sans (Ocak'ta zam geliyor)"
- Limited feature: "Bu icerik 7 gun boyunca ucretsiz"
ETIK SINIR:
[OK] Gercek countdown (trial bitisi)
[OK] Gercek fiyat degisikligi duyurusu
[X] Her giriste sifirlanan countdown
[X] Sahte "zam geliyor" duyurusu
APPLE/GOOGLE COMPLIANCE UYARILARI
APPLE RED FLAGS (REJECT NEDENLERI):
- Toggle paywall (Ocak 2026'dan beri reject)
- Dismiss butonu olmayan veya cok kucuk dismiss butonu
- Sahte scarcity/countdown
- Abonelik sartlarini gizleme
- Dark pattern: "X" butonunu sag ustte kuculme
GOOGLE RED FLAGS:
- Yaniltici abonelik ifadeleri
- Gizli ucretler
- Karmasik iptal sureci
- Kullaniciyi yaniltici UI
GENEL KURAL:
Agresif ol ama DURUST ol. "Kapali carsi esnafi" urunu OVUYOR,
urun hakkinda YALAN SOYLEMEZ. Ikisi arasindaki cizgiyi gec.
Metrik Takip Dashboard
Gunluk Takip
| Metrik | Formul | Hedef |
|--------|--------|-------|
| Install-to-trial | trial_starts / installs | >10% |
| Trial-to-paid | conversions / trial_starts | >25% |
| First renewal rate | renewed / first_period_ends | >70% |
| Revenue per install | total_revenue / installs | Kategoriye gore |
| Paywall view-to-trial | trial_starts / paywall_views | >15% |
Haftalik Takip
| Metrik | Formul | Hedef |
|--------|--------|-------|
| MRR | sum(active_subscriptions * price) | Artan trend |
| Churn rate | cancelled / total_active | <5%/ay |
| ARPU | revenue / active_users | Artan trend |
| Trial engagement score | actions_during_trial / total_trialists | >50% |
Aylik Takip
| Metrik | Formul | Hedef |
|--------|--------|-------|
| LTV (30/60/90 gun) | cumulative_revenue_per_cohort | Artan trend |
| Net revenue retention | MRR_end / MRR_start (expansion dahil) | >100% |
| CAC payback period | CAC / monthly_revenue_per_user | <3 ay |
| Win-back conversion | resubscribers / churned_users | >5% |
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How to use it
Take vibeeval/paywall-optimizer from the repository into ~/.claude/skills for personal
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