02 Brief Chien Dich Skill for Claude

Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.

4k tokens

context cost

the whole folder, loaded on every use

files

instructions only

copies elsewhere

how many repositories repackaged it

519

stars on the repo

on the repository, not the skill itself

Install

one command, takes just this skill from the repository

npx skills add https://github.com/minhnv0807/ai-business-skills --skill 02-brief-chien-dich

The instruction itself

35 sections, as written by the author

Brief Chien Dich

Thu thap thong tin

Hoi user toi da 4 cau truoc khi bat dau:

Chien dich gi? Ra mat san pham / Seasonal (Tet, 8/3) / Brand awareness / Clearance sale / Re-launch?
Muc tieu chinh? Tang doanh thu [so tien] / Tang follower [so luong] / Thu lead [so luong] / Brand awareness [reach muc tieu]?
Ngan sach va thoi gian? Tong ngan sach, thoi gian chien dich (bao nhieu tuan), ngay bat dau.
Da co gi san? Asset thuong hieu (logo, brand guide)? Testimonial/UGC? Data khach hang cu? Landing page?

Khi dùng skill / repo khác

| Tình huống | Use |

|------------|-----|

| Single TVC 1-page brief (1 clip, 1 channel mix) | opa-prd --mode=creative (OPA KIT) — 10-section lightweight |

| Full campaign brief (multi-creative, multi-channel, 14-21 ngày) | 02-brief-chien-dich (this skill) |

| Content calendar dài hạn (3-6 tháng) | 01-lich-noi-dung |

| Ad copy actual text production | 05-copy-quang-cao |

| Workflow chain 7 skills launch campaign | campaign-launch workflow (workflows/vi/) |

> Note: opa-prd ở OPA KIT focus 1-page brief lightweight cho fast handoff sang AI agents (Seedance, Kling, Claude). Skill này (02-brief-chien-dich) focus full campaign với multiple touch points.

Phan 1 — Context (Boi canh)

1.1 Tong quan

| Hang muc | Noi dung |

|----------|----------|

| Ten chien dich | [ten chien dich] |

| Loai | Launch / Seasonal / Awareness / Sales / Re-launch |

| Thuong hieu | [ten thuong hieu] |

| San pham / Dich vu | [mo ta ngan] |

| Ly do chay chien dich | [tai sao chay luc nay? trigger la gi?] |

1.2 Tinh hinh thi truong

| Yeu to | Mo ta |

|--------|-------|

| Xu huong nganh | [xu huong hien tai] |

| Hanh vi khach hang mua nay | [thay doi gi?] |

| Doi thu dang lam gi | [hoat dong noi bat cua doi thu] |

| Co hoi khai thac | [khe thi truong] |

1.3 Bai hoc tu chien dich truoc

| Chien dich truoc | Ket qua | Bai hoc |

|------------------|---------|---------|

| [ten chien dich] | [KPI dat / khong dat] | [dieu gi hieu qua / khong hieu qua] |

Phan 2 — Objectives (Muc tieu)

2.1 Muc tieu SMART

|------|----------|-----------|----------|

2.2 KPI chi tiet

| KPI | Muc tieu | Benchmark nganh | Gap |

|-----|----------|-----------------|-----|

| ROAS | [so]x | >3x | |

| CPL | [so] | [benchmark] | |

| Reach | [so] | | |

| Engagement rate | [so]% | | |

| So don hang | [so] | | |

Phan 3 — Target Audience (Doi tuong muc tieu)

3.1 Chan dung khach hang

| Thuoc tinh | Primary | Secondary |

|-----------|---------|-----------|

| Do tuoi | [khoang tuoi] | [khoang tuoi] |

| Gioi tinh | [nam/nu/tat ca] | |

| Khu vuc | [tinh/thanh] | |

| Thu nhap | [khoang] | |

| Nghe nghiep | [nghe] | |

| Noi dau chinh | [van de lon nhat] | |

| Mong muon | [dieu ho muon] | |

| Rao can | [ly do chua mua] | |

| Kenh ho dung | [TikTok/FB/Zalo/IG] | |

| Ai anh huong ho | [nguoi/kenh tin tuong] | |

3.2 Insight khach hang

> Goi skill 09-insight-khach-hang de khai thac sau.

Insight chinh: [phat bieu insight]

3.3 Insight Validation Checklist

Kiem tra xem insight co that su la insight hay chi la observation:

| Tieu chi | Dat | Khong dat |

|----------|-----|-----------|

| Specific — Cu the cho nhom khach nay, khong chung chung? | [ ] | [ ] |

| Hidden — Khach hang khong tu noi ra, phai khai thac? | [ ] | [ ] |

| Actionable — Co the bien thanh thong diep/creative? | [ ] | [ ] |

| Emotional — Cham vao cam xuc, khong chi ly tri? | [ ] | [ ] |

| True — Dua tren du lieu/quan sat thuc, khong phai gia dinh? | [ ] | [ ] |

Quy tac: Phai dat it nhat 4/5 tieu chi. Neu khong → do la observation, chua phai insight. Tim lai.

Phan biet:

Observation: "Phu nu 25–35 quan tam cham soc da" → ai cung biet, khong co gi moi
Insight: "Ho mua serum khong phai vi da dep hon — ma vi cam giac dang tu thuong minh sau 1 ngay met moi" → cham cam xuc, co the lam creative

Phan 4 — Core Message (Thong diep cot loi)

4.1 Message Framework

| Tang | Thong diep | Dung cho |

|------|-----------|----------|

| Tagline | [5–8 tu, de nho] | Moi noi — nhat quan xuyen suot |

| Key message | [1–2 cau, giai thich gia tri] | Website, landing page, ads chinh |

| Supporting message #1 | [bang chung/tinh nang ho tro] | Content giao duc |

| Supporting message #2 | [bang chung/tinh nang ho tro] | Content thuyet phuc |

| Supporting message #3 | [bang chung/tinh nang ho tro] | Content chot don |

4.2 Tone of Voice

| Thuoc tinh | La | Khong phai |

|-----------|-----|-----------|

| Giong dieu | [VD: than thien, chuyen gia] | [VD: kho khan, xa cach] |

| Ngon ngu | [VD: don gian, doi thuong] | [VD: hoc thuat, chuyen nganh] |

| Cam xuc | [VD: tu tin, an tam] | [VD: lo lang, ap luc] |

Phan 5 — Creative Direction (Dinh huong sang tao)

5.1 Creative Territory

| Hang muc | Chi tiet |

|----------|----------|

| Visual mood | [VD: am ap, tu nhien, dang tin — khong bong bay, fake] |

| Color palette | [mau chinh + mau phu] |

| Typography | [font heading + body] |

| Photography style | [VD: lifestyle that, khong stock photo] |

| Video style | [VD: talking head + b-roll, UGC style, cinematic] |

| Do's | [lam gi — VD: dung anh khach that, quay vertical] |

| Don'ts | [khong lam gi — VD: khong dung nhac buon, khong font nhieu mau] |

5.2 Key Visual

| Yeu to | Mo ta |

|--------|-------|

| Hero image/video | [mo ta visual chinh] |

| Thumbnail style | [mo ta] |

| Text overlay | [co/khong, style] |

| Logo placement | [vi tri, kich thuoc] |

5.3 Creative brief theo kenh

|------|-----------|-----------|------------|-------------------|

| TikTok | Video dung | 9:16 (1080x1920) | 15–60s | [so] |

| Facebook (feed) | Video + anh | 1:1, 4:5 | 15–30s | [so] |

| Instagram (Reels) | Video dung | 9:16 | 15–30s | [so] |

| Zalo OA | Banner + text | 600x315 | -- | [so] |

Phan 6 — Channel System (He thong kenh)

6.1 Kenh su dung

> Tham khao references/channel-system.md

|------|---------|-------------|-----------|-----|

6.2 Paid Media Plan

|------|----------|----------|---------------|----------|-----------|

Phan 7 — Timeline & Phases

7.1 Phan bo ngan sach theo phase

|-------|----------|-------------|----------|------------|

7.2 Chi tiet timeline

|------|----------|----------|--------------|------------|

| [D-14] | Creative production | San xuat video + anh | [ten] | |

| [D-7] | UGC brief gui | Brief cho UGC creators | [ten] | |

| [D-5] | Landing page live | Setup + test toan bo | [ten] | |

| [D-3] | Teasing bat dau | Organic post + story | [ten] | |

| [D+3] | Review data dau | Check CPMess, CTR, creative nao tot | [ten] | |

| [D+7] | Toi uu vong 1 | Cut creative kem, scale creative tot | [ten] | |

| [D+14] | Review giua chien dich | So sanh vs KPI, dieu chinh | [ten] | |

| [D+21] | Retarget phase | Focus retarget warm audience | [ten] | |

| [D+28] | Ket thuc + bao cao | Tong ket, bai hoc, de xuat tiep theo | [ten] | |

Phan 8 — Deliverables & RACI

8.1 Danh sach san pham ban giao

|-----|------------|----------|----------|-----------|-------------|

| 1 | Video TikTok (30s) | [so] | [ngay] | [ten] | [ten] |

| 2 | Video Facebook (15s) | [so] | [ngay] | [ten] | [ten] |

| 3 | Carousel (5–7 slide) | [so] | [ngay] | [ten] | [ten] |

| 4 | Copy quang cao (3 phien ban) | [so] | [ngay] | [ten] | [ten] |

| 5 | Landing page | 1 | [ngay] | [ten] | [ten] |

| 6 | Email template (welcome + offer) | 2 | [ngay] | [ten] | [ten] |

| 7 | UGC brief | [so] | [ngay] | [ten] | [ten] |

| 8 | Script video | [so] | [ngay] | [ten] | [ten] |

| 9 | Zalo broadcast noi dung | [so] | [ngay] | [ten] | [ten] |

| 10 | Bao cao ket thuc chien dich | 1 | [ngay] | [ten] | [ten] |

8.2 RACI Matrix

|-------------|---------------|----------------|----------|---------------|---------|

| Brief chien dich | R (Responsible) | I | I | I | A (Accountable) |

| Creative production | A | R | R | C (Consulted) | I (Informed) |

| Copy quang cao | A | R | I | C | I |

| Setup ads | A | I | I | R | I |

| Landing page | A | C | R | C | I |

| UGC coordination | R | C | I | I | I |

| Toi uu hang ngay | A | I | I | R | I |

| Bao cao | R | C | I | C | A |

Chu thich RACI:

R (Responsible): Nguoi lam
A (Accountable): Nguoi chiu trach nhiem cuoi cung, duyet
C (Consulted): Duoc hoi y kien truoc khi lam
I (Informed): Duoc thong bao ket qua

Phan 9 — Risks & Mitigation

9.1 Bang rui ro chien dich

|--------|----------|-----------|----------|---------------------|------------------|

9.2 Ke hoach B (Fallback)

| Tinh huong | Hanh dong |

|-----------|-----------|

| Ngan sach bi cat 50% | Chuyen 100% sang organic + UGC, chi chay retarget |

| Kenh chinh bi gian doan (bi ban ads, ...) | Chuyen ngan sach sang kenh phu trong 24h |

| Khong dat KPI giua chien dich | Hop khan, re-brief creative, thu hep audience |

Auto-trigger cac skill lien quan

Khi brief hoan thanh, tu dong de xuat chay:

02-brief-chien-dich (HOAN THANH)
  |
  |-- [Tiep theo 1] 05-copy-quang-cao  → Viet copy ads dua tren core message
  |-- [Tiep theo 2] 04-script-video    → Viet script dua tren creative direction
  |-- [Tiep theo 3] 01-lich-noi-dung   → Len lich dang bai dua tren timeline + kenh
  |-- [Tiep theo 4] 06-brief-ugc-egc   → Brief cho UGC creators dua tren deliverables

Checklist chat luong

Truoc khi giao brief, kiem tra:

[ ] Du 9 phan (Context, Objectives, Target, Core Message, Creative Direction, Channel, Timeline, Deliverables, Risks)
[ ] Muc tieu SMART — cu the, do duoc, co deadline
[ ] Insight da qua 5 tieu chi validation — khong phai observation
[ ] Core message co 3 tang: tagline + key message + supporting
[ ] Creative direction co Do's va Don'ts ro rang
[ ] Ngan sach phan bo 4 phase cong dung 100% (Teasing 15% + Bung nhe 20% + Bung manh 40% + Duy tri 25%)
[ ] Timeline co milestone review cu the (D+3, D+7, D+14)
[ ] RACI ro rang — moi deliverable co R va A
[ ] Rui ro co it nhat 5 muc, moi muc co severity + trigger canh bao
[ ] Co ke hoach B (fallback) cho it nhat 3 tinh huong
[ ] Benchmark su dung so lieu Vietnam 2025–2026
[ ] Tone of voice nhat quan voi thuong hieu
[ ] Tat ca deadline kha thi — khong bi chen nhau

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How to use it

Copy the folder

Take minhnv0807/02-brief-chien-dich from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

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