157 skills published by indranilbanerjee across 1 repository. Together they weigh 934 053 tokens — that is what loading all of them at once would cost you in context.
157 skills 934 053 tokens total
Design A/B and multivariate tests. Use when: sample size calculation, testing hypothesis, CRO experimentation.
Generate platform-specific ad copy. Use when: Google RSA, Meta, LinkedIn, TikTok ad variations with quality scoring.
Add MCP server integrations. Use when: connecting a custom tool, API, or service to the plugin via .mcp.json.
Audit AI search visibility. Use when: checking brand presence in ChatGPT, Perplexity, AI Overviews, Gemini.
Optimize AI engine visibility. Use when: AEO/GEO strategy, citation optimization, entity consistency across AI platforms.
Portfolio-level agency dashboard aggregating health metrics across all client brands — campaign status, budget pacing, KPI attainment, team utilization. Use when reviewing cross-brand portfolio health, preparing for agency leadership standups, or getting a single-view snapshot of all client accounts.
Analyze marketing performance. Use when: KPI frameworks, attribution modeling, anomaly investigation, measurement strategy.
Detect marketing anomalies. Use when: traffic drops, cost spikes, conversion changes, deliverability issues, budget overruns.
Set up attribution models. Use when: multi-touch attribution, credit distribution rules, GA4 config, channel contribution.
Run multi-touch attribution analysis. Use when: first/last-touch, linear, time-decay, position-based revenue allocation.
Research target audiences. Use when: buyer personas, segmentation, Jobs-to-Be-Done, psychographic profiling, audience deep-dive.
Build detailed buyer personas. Use when: demographics, psychographics, behaviors, JTBD, content preferences.
Check campaign autopilot status. Use when: health scores, auto-corrections, guardrail review, campaigns needing attention.
Find referring domains that link to your competitors but not to you, ranked by an opinionated outreach-priority score with DR / link-overlap / traffic / topical relevance. Use when: planning link-building campaigns, qualifying digital-PR prospects, or running quarterly backlink-gap audits.
Set up or update a brand profile. Use when: new brand onboarding, client setup, brand switching, context update.
Optimize budget allocation. Use when: channel spend reallocation, data-driven budget planning, ROI-based justification.
Track budget pacing in real time. Use when: cross-platform spend tracking, overspend alerts, reallocation recommendations.
Embed C2PA (Content Authenticity Initiative) provenance manifests in AI-generated marketing assets (image/video/audio/PDF). Use when: preparing AI-generated ad creative, social images, or video for EU markets to comply with EU AI Act Article 50 (applicable 2 Aug 2026); embedding visible AI-generation disclosure in assets; meeting brand-trust transparency requirements.
Audit a brand's existing live campaigns across every active channel — paid, organic, email, social, content, SEO. Produce a current-state inventory, quick-wins backlog, and red-flags list. Use during agency onboarding or before any /campaign-plan refresh.
Orchestrate full campaign lifecycle. Use when: planning, launching, managing, UTM setup, media plan, post-mortem.
Build multi-channel campaign plans. Use when: objectives, audience targeting, channel mix, budget, timeline, KPIs.
Check active campaign status. Use when: cross-platform execution history, performance metrics, pending approvals.
Create case studies and success stories. Use when: client results showcase, portfolio piece, testimonial-based proof points.
Run the unified pre-publish quality gate on marketing content — hallucination detection, claim verification, brand voice scoring, structure validation. Use before publishing any marketing copy.
Assess customer churn risk. Use when: churn scoring, at-risk segment identification, intervention playbook generation.
Plan client onboarding. Use when: kickoff agenda, discovery questionnaire, account setup checklist, 30-60-90 day plan.
Draft agency proposals. Use when: pitch deck, scope of work, SLA, capabilities presentation for prospects or clients.
Generate client-facing reports. Use when: white-labeled performance report with KPIs, trends, strategic recommendations.
Produce the Part 5 Client Validation Document — the one true stop where unbiased v1 findings meet the client. Each finding gets ACCEPT/REJECT/EDIT/DEFER decision.
Analyze customer cohorts. Use when: acquisition cohorts, retention curves, LTV by cohort, behavioral segmentation.
Configure competitor alerts. Use when: tracking content changes, pricing shifts, ad launches, SERP changes, social spikes.
Run competitive analysis. Use when: content, SEO, paid ads, social, AI visibility, pricing, positioning comparison.
Set up ongoing competitor monitoring. Use when: defining tracked competitors, scan frequency, change detection alerts.
Create competitor comparison pages. Use when: \"X vs Y\" layouts, alternatives pages, feature matrices, roundup pages.
Set up an MCP connector. Use when: connecting Google Ads, Salesforce, Mailchimp, or any service to the plugin.
Create detailed content briefs. Use when: keyword targets, outline, structure, voice guidelines, SEO requirements.
Plan content calendars. Use when: monthly or quarterly scheduling, platform assignments, content pillars, repurposing.
Scan content library for decay signals: declining traffic, falling rankings, outdated stats, dropped AI citations. Prioritizes refresh opportunities by business impact. Use when identifying content that needs refreshing, recovering lost traffic, or auditing for stale and underperforming content.
Create or optimize marketing content. Use when: blog posts, ad copy, emails, social posts, landing pages, voice guidelines.
Repurpose content across channels. Use when: blog-to-social, webinar-to-article, pillar derivatives, format adaptation.
Load brand context for marketing tasks. Use when: setting up brands, switching context, or needing industry benchmarks.
Run Part 12 — the continuous improvement loop. Aggregates market + operating signals into product/offering recommendations. Runs alongside live operations, not as a one-time activity.
Build counter-narrative playbooks. Use when: competitor rebrand, new category claim, aggressive campaign, price change response.
One-shot setup that wires Digital Marketing Pro for team usage in Anthropic Cowork. Verifies the Cowork sandbox, checks for a Google Drive integration, creates the canonical Drive folder layout, and confirms team-ready brand-state routing. Use this the first time a Cowork user installs DMP OR when brand profiles aren't persisting across sessions.
Assess ad creative fatigue. Use when: ads underperform, need refresh timing, or creative lifecycle review.
Design structured ad creative tests with A/B test plans, multivariate creative strategies, sample size calculations, and iteration cadences. Use when planning creative testing for ads, optimizing creative performance, or building a testing playbook across advertising platforms.
Switch brand credentials. Use when: activating the correct API keys for MCP servers in multi-client workflows.
Manage PR crises. Use when: reputational threat emerges, need stakeholder messaging, or communication timeline.
Sync data to CRM platforms. Use when: pushing contacts, deals, or campaigns to Salesforce, HubSpot, Zoho, or Pipedrive.
Optimize conversion rates. Use when: auditing landing pages, testing forms, or improving checkout flow.
Map invisible buyer journeys. Use when: tracking unattributed discovery, Reddit, AI chatbots, or word-of-mouth.
Export marketing data. Use when: sending data to BigQuery, Google Sheets, or Supabase for analysis or reporting.
Import data from external sources. Use when: loading CRM contacts, email lists, or campaign data from CSV, JSON, or Sheets.
Plan digital PR campaigns. Use when: pitching journalists, journalist-request responses, thought leadership, or E-E-A-T building.
Design email sequences. Use when: building subject lines, body copy, timing, segmentation logic, and deliverability plans.
Explore emerging marketing channels. Use when: evaluating voice search, social commerce, or new platforms.
Run a full marketing engagement using the 12-Part methodology. Use when starting a new engagement, advancing parts, applying the Decision Matrix, or showing engagement status.
Audit brand entity consistency. Use when: checking Wikidata, Knowledge Panel, or directory discrepancies.
Configure content eval settings. Use when: adjusting score thresholds, dimension weights, or auto-reject rules.
Evaluate content quality. Use when: scoring drafts, checking hallucinations, or assessing brand voice compliance.
Batch evaluate multiple content pieces. Use when: scoring a content library, campaign assets, or deliverable set.
Generate C-suite executive summaries. Use when: preparing board reports, portfolio ROI, or strategic reviews.
Design executive marketing dashboards. Use when: building CMO reports, board metrics, or leadership views.
Run synthetic focus groups. Use when: testing messaging, pricing, or positioning before live research spend.
Produce the Four Core Documents at strategic depth (61 total steps): Business & SBU Analysis, Segmentation Framework, Brand Positioning, DMFlow. Use when running Part 3 of the engagement methodology.
Design marketing funnels. Use when: mapping customer journeys, attribution modeling, or conversion paths.
Audit funnel performance. Use when: finding drop-off points, conversion gaps, or stage bottlenecks.
Monitor brand AI visibility. Use when: tracking mentions in ChatGPT, Perplexity, Gemini, or AI Overviews.
Engineer growth loops. Use when: building referral programs, viral loops, or product-led growth strategy.
Produce the 11-section Growth Plan — the flagship Part 8 client-facing deliverable that synthesises the entire engagement into a single executable strategy.
Query and interpret the new Google Search Console AI Performance Report (AI Overviews + AI Mode impressions/pages/countries/devices/dates). Use when: baselining AI search visibility, reading the new GSC AI report, or configuring the in-Search-Console AI opt-out toggle.
Show the getting started guide, available commands, examples, and help for Digital Marketing Pro
Audit hreflang tags. Use when: checking missing tags, incorrect language codes, or x-default configuration.
Audit image SEO. Use when: checking alt text, file sizes, WebP/AVIF formats, lazy loading, or responsive images.
Import brand guidelines. Use when: adding voice guides, style restrictions, or messaging frameworks.
Import agency SOPs. Use when: adding workflow definitions, approval processes, or launch checklists.
Create influencer campaign briefs. Use when: setting creator criteria, FTC compliance, or measurement plans.
Plan influencer and creator partnerships. Use when: discovering creators, UGC campaigns, or FTC compliance.
Show MCP integration status. Use when: checking active connectors, available integrations, or skill unlocks.
Generate marketing intelligence briefings from compound intelligence across agents — surfaces learnings, cross-agent patterns, confidence distribution, and playbooks. Use when reviewing accumulated marketing learnings, preparing for quarterly planning, onboarding team members, or identifying knowledge gaps.
Design cross-channel customer journeys. Use when: mapping touchpoints, branching logic, or stage transitions.
Build a content cluster plan from seed keywords — pillar+spokes architecture with internal-link map, intent grouping, and quality scorecard. Use when: planning topical authority, designing a content hub, deduping cannibalising pages, or staging a programmatic content rollout.
Research keyword expansion, intent, and gaps. Use when: mapping search intent, finding content gaps, or long-tail discovery.
Audit landing pages. Use when: scoring above-fold clarity, trust signals, form friction, message match, or mobile UX.
Audit multilingual content consistency. Use when: checking language parity, regional compliance, or translation quality.
Configure language settings. Use when: setting primary languages, do-not-translate terms, or locale formatting.
Launch paid ad campaigns. Use when: deploying ads on Google, Meta, LinkedIn, or TikTok with targeting and safeguards.
Orchestrate the full multi-channel launch of an approved campaign plan — pre-launch checklist, asset readiness gate, channel-by-channel activation, CRM campaign record creation, kickoff comms, day-1 monitor setup. Broader than /launch-ad-campaign (which is paid-ads only).
Build product launch playbooks. Use when: planning pre-launch, launch day, or post-launch phases.
Import leads into CRM. Use when: loading leads from forms, CSV, or manual entry with deduplication and scoring.
Save a marketing learning or insight. Use when: capturing knowledge, recording campaign results, building compound intelligence.
Create live Looker Studio dashboards. Use when: connecting marketing data sources with auto-configured visualizations.
Localize campaigns for multiple markets. Use when: translating assets, adapting references, adjusting compliance.
Build local SEO strategy. Use when: optimizing Google Business Profile, fixing NAP consistency, improving local pack rankings.
Audit local SEO health. Use when: reviewing GBP optimization, NAP consistency, local citations, or local pack rankings.
Identify and model growth loops. Use when: detecting viral, content, or paid loops, modeling effectiveness, proposing new loops.
Design marketing automation workflows. Use when: building lead scoring, nurture sequences, drip campaigns, or behavioral triggers.
Assess current market conditions. Use when: checking economic indicators, cultural moments, or competitive activity.
Audit the martech stack. Use when: evaluating marketing tools, recommending consolidation, or choosing between platforms.
Create a paid media plan. Use when: building media buy schedules, cross-channel budget allocation, or creative rotation calendars.
Test message variants on synthetic audiences. Use when: predicting response rates, sentiment, or objections before live tests.
Score localized content quality. Use when: checking translation accuracy, cultural adaptation, or voice preservation.
Map the competitive narrative landscape. Use when: analyzing positioning territories, gaps, competitor claims, differentiation.
Track AI engine brand narratives. Use when: detecting narrative drift, misrepresentation, or competitor narrative gains over time.
Analyze SEO for a single page. Use when: auditing on-page signals, schema, content quality, E-E-A-T, or AI search readiness.
Plan paid advertising campaigns. Use when: managing Google Ads, Meta Ads, LinkedIn Ads, bid strategy, or budget optimization.
Generate branded PDF reports. Use when: creating executive summaries, campaign reports, or client deliverables.
Pull live marketing metrics for a performance snapshot: KPIs vs targets, trend comparison, and cross-platform overview. Use when checking current marketing performance, monitoring KPI health, comparing to benchmarks, or getting a quick status update across analytics platforms.
Generate performance reports. Use when: tracking KPIs, trend analysis, anomaly detection, and actionable recommendations.
Update CRM pipeline. Use when: changing deal stages, values, notes, tracking velocity, or managing deal progression.
Test pricing strategies with synthetic data. Use when: simulating willingness to pay, price sensitivity, or optimal price points.
Plan programmatic SEO pages. Use when: building template engines, URL patterns, thin content safeguards, or quality gates.
A/B test content variations. Use when: comparing quality scores across prompt approaches, headline styles, or content versions.
Create media pitch packages. Use when: building pitch templates, media lists, outreach strategy, or journalist-request-platform responses (Qwoted, Featured, Source of Sources).
Publish blog posts. Use when: deploying to WordPress or Webflow with SEO optimization, categories, and scheduling.
Prepare a Quarterly Business Review. Use when: building QBR presentations, client performance reviews, or strategy updates.
Generate quality trends report. Use when: reviewing eval scores over time, content type performance, or regression alerts.
Monitor keyword rankings and SERP features. Use when: tracking keyword positions, detecting ranking drops, alerting on position changes, or tracking SERP-feature presence (AI Overviews, snippets, PAA, local pack).
Recall marketing learnings. Use when: querying what we know about a channel, audience, objective, or past campaign.
Manage URL redirects. Use when: creating 301/302 redirects, auditing chains, fixing loops, or deploying via CMS MCP.
Configure regional settings. Use when: setting timezone, language, compliance rules, currency, or local preferences.
Manage brand reputation. Use when: handling reviews, crisis comms, negative press, sentiment, or recovery plans.
Design retargeting strategy. Use when: planning cross-platform remarketing, audience segmentation, or ad sequencing.
Respond to online reviews. Use when: drafting replies for Google, Yelp, G2, or building review response templates.
Calculate marketing ROI. Use when: measuring campaign ROAS, CAC, CPL, LTV, or multi-channel attribution returns.
Save brand knowledge to memory. Use when: persisting campaign learnings, guidelines, or competitive intel for retrieval.
Schedule social media posts. Use when: publishing to Twitter/X, Instagram, LinkedIn, TikTok, YouTube, or Pinterest.
Search stored brand knowledge. Use when: recalling past learnings, voice guidelines, or competitor insights via semantic search.
Create audience segments. Use when: building or updating CRM or email platform segments for campaign targeting.
Send email campaigns. Use when: deploying via SendGrid, Klaviyo, Customer.io, Brevo, or Mailchimp with A/B testing.
Send team notifications. Use when: pushing campaign updates, alerts, or approval requests via Slack or Intercom.
Deliver performance reports. Use when: sending KPI summaries via Slack, email, or Google Sheets with analysis.
Send SMS or WhatsApp messages. Use when: deploying marketing messages via Twilio or Brevo with compliance checks.
Run comprehensive SEO audit. Use when: checking technical health, on-page, content quality, E-E-A-T, or link profile.
Compare two SEO snapshots (GSC, GSC AI Performance, rank tracker, AEO probe) and surface biggest movers per metric — impressions, clicks, position, AI citations. Use when: monthly performance reviews, post-Core-Update triage, AI Mode citation tracking, or before/after content-refresh evaluation.
Execute SEO changes. Use when: updating meta tags, schema markup, canonicals, redirects, or indexing via CMS MCP.
Build SEO strategy and roadmap. Use when: planning site architecture, content strategy, or phased implementation.
Deprecated — merged into rank-monitor. Use /digital-marketing-pro:rank-monitor --features for SERP-feature tracking (AI Overviews, snippets, PAA, local pack).
Measure share of voice. Use when: comparing keyword visibility, SERP presence, ad share, or AI citations vs competitors.
Simulate revenue impact via Monte Carlo. Use when: testing channel mix changes, budget shifts, or new channel launches.
Manage XML sitemaps. Use when: auditing sitemap health, generating sitemaps, or planning sitemap architecture.
Build social media strategy. Use when: defining content pillars, posting cadence, engagement tactics, or growth plans.
Manage agency SOPs. Use when: creating, assigning, versioning, or auditing standard operating procedures.
Show a unified status snapshot of the active brand: profile, active engagements with current part, recent insights, recent compliance violations, Python dependency mode.
Switch active brand profile. Use when: changing brand context in multi-client or agency workflows.
Batch sync session learnings to memory. Use when: persisting campaign insights and performance history across sessions.
Assign tasks to team members. Use when: distributing work by role, expertise, and capacity, or managing workloads.
Deep technical SEO analysis. Use when: optimizing crawlability, Core Web Vitals, rendering, redirects, or sitemaps.
Run technical SEO audit. Use when: checking Core Web Vitals, crawlability, indexation, speed, or structured data.
Translate marketing content. Use when: localizing with brand voice preservation, quality scoring, or transcreation.
Validate content structure. Use when: checking schema compliance, required sections, word count, or placeholders.
Validate a brand profile end-to-end — required fields, voice/audience completeness, connector reachability, credentials health, and compliance prerequisites — without exposing credential values. Run after any credential change or brand-profile edit.
Verify marketing claims. Use when: cross-checking statistics, awards, certifications, or performance claims with sources.
Write video scripts. Use when: creating YouTube, TikTok, Reels, LinkedIn, demo, or explainer video content.
Plan webinars and virtual events. Use when: designing promotion, content, registration, and post-event follow-up.
Compare budget scenarios side-by-side. Use when: testing 2-4 allocation variants with projected outcomes.
Produce the 12-month operational Yearly Planner — the calendar companion to the Growth Plan in Part 8. Translates strategy into month-by-month execution.