Launch Plan

/digital-marketing-pro:launch-plan

Purpose

Build a comprehensive launch playbook that coordinates all marketing activities across three phases — pre-launch, launch, and post-launch — to maximize impact and sustain momentum.

Execution gate (MANDATORY — cannot be skipped)

This skill produces a launch playbook — it performs no external action itself, so it runs freely. The gate governs the *handoff*: before ANY step of this playbook is executed by a downstream execution skill (/digital-marketing-pro:launch-campaign, /digital-marketing-pro:launch-ad-campaign, /digital-marketing-pro:send-email-campaign, etc.), that skill presents its own Execution Summary and the user must type yes. Never proceed on ambiguous input, never auto-execute a playbook step, and never auto-retry a failed one.

Input Required

The user must provide (or will be prompted for):

• What is launching: Product, feature, service, rebrand, or event
• Launch date: Target date or date range
• Launch goals: Signups, revenue, coverage, awareness targets
• Target audience: Primary and secondary audiences for the launch
• Available channels: Which channels are active and resourced
• Budget: Dedicated launch budget (if any)
• Assets available: What already exists (product pages, demos, press materials, creative)
• Team: Who is involved and their roles

Process

• Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
• Define launch tier (Tier 1 major, Tier 2 moderate, Tier 3 minor) to calibrate effort
• Pre-launch phase (T-30 to T-1): Teaser content, audience building, press seeding, influencer outreach, email list warming, landing page, waitlist
• Launch phase (T-0 to T+3): Coordinated announcement across all channels, press release, email blast, social blitz, paid media activation, community engagement
• Post-launch phase (T+4 to T+30): Performance monitoring, user feedback collection, content follow-up, retargeting, optimization, case studies
• Build detailed timeline with owners, deliverables, and deadlines per task
• Define success metrics per phase and overall launch KPIs
• Identify risks and build contingency plans

Output

A structured launch playbook containing:

• Launch overview with tier classification and success criteria
• Pre-launch checklist with timeline, deliverables, and owners
• Launch day runbook with hour-by-hour coordination plan
• Post-launch optimization plan with feedback loops
• Channel-by-channel activation plan with specific tactics
• Content and asset requirements list
• Risk register with contingency actions
• KPI dashboard with targets per phase

Agents Used

• marketing-strategist — Launch architecture, phasing, goal setting, channel coordination
• content-creator — Launch messaging, content assets, announcement copy
• pr-outreach — Media strategy, press materials, influencer seeding