Data-driven marketing budget optimization across channels using performance data and industry benchmarks. Analyzes current spend efficiency, models diminishing returns per channel, and produces an optimized allocation with projected ROI improvement and a phased reallocation timeline.
Input Required
The user must provide (or will be prompted for):
Current budget by channel: How spend is distributed today (e.g., paid search, paid social, SEO, email, content, display, affiliate, events, etc.)
Performance data by channel: Key metrics per channel — spend, revenue or conversions, CPA, ROAS, and conversion volume over the measurement period
Total budget available: Overall marketing budget for the optimization period (monthly, quarterly, or annual)
Business goals: Primary objective — maximize revenue, minimize CPA, hit a specific lead or revenue target, balance growth with efficiency
Constraints: Minimum spend requirements, channel mandates from leadership, seasonal considerations, contractual commitments, or platform minimums
Measurement period: Timeframe the performance data covers (last 30, 60, 90 days, or custom range)
Attribution model: How conversions are currently attributed (last-click, first-click, linear, data-driven, or unknown)
Seasonality factors: Upcoming seasonal peaks, promotional periods, or industry events that affect channel performance
Historical context: Whether performance data reflects a typical period or was influenced by one-time events (product launch, viral moment, outage)
Process
Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Run budget-optimizer.py script: Execute python "${CLAUDE_PLUGIN_ROOT}/scripts/budget-optimizer.py" --channels '[{"name":"google_ads","spend":10000,"roas":4.2}]' --total-budget {amount} (--total-budget is required; pass channel data via --channels JSON or --file) to compute baseline efficiency metrics and generate optimization scenarios
Calculate efficiency metrics per channel: Compute ROAS, CPA, cost per lead, revenue per dollar, contribution margin, and marginal cost of acquisition for each channel
Rank channels by marginal efficiency: Order channels by incremental return per additional dollar spent, accounting for current saturation levels and historical performance trends
Apply diminishing returns model: Model how each channel's efficiency degrades as spend increases — identify the inflection point and saturation ceiling for each channel
Generate optimized allocation: Redistribute budget to maximize the stated objective while respecting all constraints and minimum viable spend thresholds
Compare current vs optimized: Build a side-by-side comparison showing spend shifts, projected metric changes, and net improvement across all KPIs
Project ROI improvement: Estimate total revenue, conversion volume, ROAS, and CPA gains from the reallocation with confidence intervals
Account for minimum viable spend thresholds: Ensure no channel drops below the minimum spend needed to generate meaningful data, maintain auction competitiveness, or fulfill contractual obligations
10. Include testing budget: Reserve 10-15% of total budget for experimentation — new channels, creative testing, audience expansion, or emerging platforms
11. Flag attribution caveats: Note where attribution model limitations may skew efficiency calculations and recommend adjustments
12. Create reallocation timeline: Phase budget shifts over 4-8 weeks to avoid performance disruption — gradual ramp-up and ramp-down with weekly checkpoints and rollback triggers
Output
A structured budget optimization plan containing:
Current vs optimized allocation table: Side-by-side channel budgets with dollar amounts, percentage of total, and change from current
Projected ROI improvement: Expected gains in revenue, conversions, ROAS, and CPA with confidence ranges
Channel efficiency ranking: Channels ordered by marginal return with diminishing returns curves and saturation indicators
Reallocation recommendations: Specific dollar shifts with clear rationale for each increase, decrease, or hold
Scenario comparison: Best-case, expected, and conservative projections for the optimized allocation
Implementation timeline: Phased reallocation schedule with weekly checkpoints, performance triggers, and rollback criteria
Risk assessment: Potential downsides of each shift, minimum viable spend warnings, attribution blind spots, and mitigation strategies
Testing budget plan: Recommended experiments with allocated budget, hypotheses, success criteria, and measurement approach
Attribution notes: Caveats on how the current attribution model may over- or under-credit specific channels
Executive summary: 1-page overview of key findings and recommended actions for stakeholder presentation
Agents Used
analytics-analyst — Performance data analysis, efficiency calculations, diminishing returns modeling, ROI projections, attribution assessment