Provide rapid crisis assessment and a structured response plan. Classifies severity, identifies stakeholders, drafts messaging for each audience, and builds a communication timeline to contain damage and rebuild trust.
Input Required
The user must provide (or will be prompted for):
What happened: Description of the crisis or incident
When it started: Timeline of events so far
Current exposure: How widely known is it (internal only, social media, press coverage)
Stakeholders affected: Customers, employees, investors, partners, public
Actions taken so far: Any statements, fixes, or responses already issued
Spokesperson: Who will speak for the brand
Process
Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Severity classification: Level 1 (monitor), Level 2 (respond), Level 3 (full mobilization) based on reach, impact, and trajectory
Assess the narrative: What is being said? What is the public sentiment? What is the worst-case escalation?
Identify all stakeholder groups and prioritize communication order
Draft holding statement for immediate release (within first hour)
Draft tailored messaging per stakeholder: customers, employees, media, partners, social media
Build communication timeline: first hour, first 24 hours, first week, ongoing
Define channel strategy: which messages go where (social, email, press, internal comms)