Content Calendar Skill for Claude

/digital-marketing-pro:content-calendar

Purpose

Generate a structured content calendar that maps topics to platforms, aligns with content pillars, and includes a repurposing workflow to maximize output from each core piece.

Input Required

The user must provide (or will be prompted for):

• Time period: Month, quarter, or custom date range
• Platforms: Which channels to plan for (blog, social, email, video, podcast)
• Content pillars: Core themes or topics (or let the system recommend based on brand profile)
• Publishing cadence: How often per platform (e.g., 3 blogs/month, daily social)
• Key dates: Product launches, holidays, industry events, promotions
• Team capacity: Who creates content and how much bandwidth exists

Process

• Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
• Define or validate content pillars based on brand expertise and audience needs
• Map key dates, seasonal trends, and industry events to the calendar
• Generate topic ideas for each pillar, distributed across the time period
• Assign each topic to a primary platform and content format
• Build repurposing chains: blog to social snippets, video to short clips, email to blog, etc.
• Balance content types: educational, promotional, engagement, thought leadership
• Add SEO keyword targets to relevant content pieces
• Output the calendar in a structured, sortable format

Output

A structured content calendar containing:

• Monthly/weekly view with publish dates and platforms
• Topic and title for each content piece
• Content pillar and funnel stage tags
• Primary format and repurposing derivatives
• Keyword targets for SEO-driven content
• Owner/assignee column (if team info provided)
• Repurposing workflow diagram showing content atomization paths

Agents Used

• content-creator — Topic ideation, pillar strategy, repurposing workflows, editorial planning
• seo-specialist — Keyword alignment, search trend timing, topic gap identification
• social-media-manager — Platform-specific posting cadence, content format recommendations, hashtag strategy, calendar validation