Generate a structured content calendar that maps topics to platforms, aligns with content pillars, and includes a repurposing workflow to maximize output from each core piece.
Input Required
The user must provide (or will be prompted for):
Time period: Month, quarter, or custom date range
Platforms: Which channels to plan for (blog, social, email, video, podcast)
Content pillars: Core themes or topics (or let the system recommend based on brand profile)
Publishing cadence: How often per platform (e.g., 3 blogs/month, daily social)
Key dates: Product launches, holidays, industry events, promotions
Team capacity: Who creates content and how much bandwidth exists
Process
Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Define or validate content pillars based on brand expertise and audience needs
Map key dates, seasonal trends, and industry events to the calendar
Generate topic ideas for each pillar, distributed across the time period
Assign each topic to a primary platform and content format
Build repurposing chains: blog to social snippets, video to short clips, email to blog, etc.
Balance content types: educational, promotional, engagement, thought leadership
Add SEO keyword targets to relevant content pieces
Output the calendar in a structured, sortable format
Output
A structured content calendar containing:
Monthly/weekly view with publish dates and platforms