Pr Pitch Skill for Claude

/digital-marketing-pro:pr-pitch

Purpose

Create compelling media pitch packages designed to earn coverage. Includes pitch templates customized by outlet type, target media identification, outreach sequencing, and journalist-ready materials.

Input Required

The user must provide (or will be prompted for):

• Story angle: What is newsworthy (launch, data, trend, expert commentary, milestone)
• Pitch type: Proactive pitch, reactive (newsjacking), journalist-request-platform response (e.g., Qwoted, Featured, Source of Sources), or thought leadership placement
• Target outlets: Desired publications or tier level (Tier 1 national, trade, local, podcasts)
• Spokesperson: Who speaks for the brand, their credentials and availability
• Supporting assets: Data, quotes, images, press releases, case studies available
• Timing: Embargo dates, event tie-ins, or urgency level

Process

• Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
• Identify the core news hook and refine the angle for maximum editorial appeal
• Craft pitch templates tailored to outlet type (national, trade, broadcast, podcast, newsletter)
• Build a target media list with journalist names, beats, outlets, and contact approach
• Design an outreach sequence: initial pitch, follow-up timing, alternative angles
• Prepare supporting materials: press release draft, fact sheet, quote bank, boilerplate
• If responding to a journalist request platform (e.g., Qwoted, Featured, Source of Sources): craft a source response optimized for journalist selection criteria
• Review all materials for brand voice consistency and factual accuracy

Output

A complete PR pitch package containing:

• Core pitch template (email-ready) with subject line options
• Outlet-specific pitch variations (3-5 versions)
• Target media list with journalist details and pitch approach notes
• Outreach timeline with follow-up cadence
• Press release or media advisory draft
• Fact sheet and quote bank
• Journalist-request-platform response template (Qwoted, Featured, Source of Sources — if applicable)
• Measurement framework: coverage tracking, share of voice, backlink value

Agents Used

• pr-outreach — Pitch crafting, media targeting, outreach strategy, journalist relations