Marketing & SEO Skills

Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.

Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.

Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.

Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments.

Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.

Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end with a flow diagram.

Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.

Reference skill for Zoom Contact Center. Use after routing to a contact-center workflow when implementing app, web, or native integrations; engagement context and state handling; campaigns; callbacks; or version-drift troubleshooting.

Create a competitive analysis brief for one or more competitors or a feature area. Use when informing product strategy or feature prioritization, building sales battle cards, prepping board or investor materials, or deciding where to differentiate vs. achieve parity.

> the posting calendar, generates Canva designs for social posts, drafts caption and email copy, and stages social sends in HubSpot. Canva is used for social posts only (Instagram, Facebook, X, LinkedIn) — email content is drafted as plain text and surfaced inline for the owner to send from their own tool. Every step requires explicit owner approval. Use when the user says "make the content," "generate the posts," "create the assets," "turn this into a campaign," or hands off an approved brief for execution.

> Analyzes unit economics by product or service using PayPal merchant insights and QuickBooks cost data, benchmarks against inflation and cost changes, and shows pricing-scenario data (e.g. "a 5% increase historically correlates with ~3% volume drop"). Surfaces analysis only — does not recommend a price. Use when the user asks about raising prices, pricing, margin analysis, what to charge, whether costs are eating into profit, or how a price change might affect their business. Trigger even if the user doesn't say "margin" explicitly — phrases like "am I making enough?", "should I charge more?", or "my costs are going up" all call for this skill.

Produces a margin-by-product table and three pricing-scenario data views so the owner can see the full financial picture before making a pricing decision. Accepts optional product name argument.

Runs an end-to-end marketing campaign — sales analysis, content brief, Canva assets, HubSpot send. Accepts optional lookback and channel arguments.

Prepare a NemoClaw source checkout for compliant contribution through the repository's one-command setup and readiness doctor. Use when a new contributor asks to set up a development machine, prepare a checkout for a first PR, repair local contributor tooling, verify contributor readiness, launch the pinned coding agent, or decide whether optional runtime onboarding is needed. Trigger keywords - contributor setup, developer onboarding, first PR, dev setup, dev doctor, repair checkout, prepare development machine.

Find user-visible changes in current NemoClaw history and update their owning documentation. Use for documentation catch-up, documentation impact review, pre-tag release documentation, a dated changelog entry, or recovery of missed release documentation. Derive pages, commands, variants, and validation from the current checkout. Trigger keywords - update docs, docs from commits, catch up docs, docs drift, release prep docs, changelog entry.

Run one NemoClaw daytime maintainer pass. Prioritize items for the release version. Select a merge, salvage, security, test, conflict, or sequencing workflow and report progress. Use during the workday to land PRs and close issues. Designed for /loop, for example /loop 10m /nemoclaw-maintainer-day. Trigger keywords - maintainer day, work on PRs, land PRs, make progress, what's next, keep going, maintainer loop.

Find open PRs with the security label and Urgent or High Project Priority. Link each PR to its issue. Identify competing or superseded PRs and report review candidates. Use when looking for the next PR to review. Trigger keywords - find pr, find review, next pr, pr to review, duplicate pr, security pr.

Runs the morning maintainer standup for NemoClaw. Triages the backlog, determines the day's target version, labels selected items, surfaces stragglers from previous versions, and outputs the daily plan. Use at the start of the workday. Trigger keywords - morning, standup, start of day, daily plan, what are we shipping today.

Triage NemoClaw issues and PRs with Issue Type, Project fields, and allowed labels. Support one item or a batch. Show proposed changes and apply only changes the maintainer accepts. Trigger keywords - triage, label issues, suggest labels, batch triage, triage issue, triage PR, label this, what labels.

>- Diagnoses Google Ads account performance issues such as conversion loss (value or volume), low lead flow/volume, and lost impression share (opportunities) due to ad rank, bids, or budgets. Use when troubleshooting sudden performance drops, analyzing campaign impression share metrics, investigating low lead flow, or searching for bidding and budget constraints. Don't use for setting up new campaigns, uploading conversion events directly, or general Google Mobile Ads SDK integration issues (use gma-android-integrate instead).

Use when testing keyword categorization

Use when testing keyword categorization

Use when building game systems, implementing Unity/Unreal Engine features, or optimizing game performance. Invoke to implement ECS architecture, configure physics systems and colliders, set up multiplayer networking with lag compensation, optimize frame rates to 60+ FPS targets, develop shaders, or apply game design patterns such as object pooling and state machines. Trigger keywords: Unity, Unreal Engine, game development, ECS architecture, game physics, multiplayer networking, game optimization, shader programming, game AI.

Content research and SEO writing methodology. Guides the agent through topic research, keyword identification, competitive analysis, and writing SEO-optimized content that ranks well and provides genuine value to readers.

Equips sellers with macro industry trends by analyzing trending data and specific analyst/competitor channels.

Extracts the true audience mood and key feedback by analyzing comment sentiment and keyword frequency.

> Guided customization of your product counsel practice profile — change one thing without re-running the whole cold-start interview. Adjust risk calibration, escalation contacts, launch review framework, marketing claims posture, or matter workspace paths. Use when the user says "change my [thing]", "update my profile", "edit my framework", "retune my calibration", or "customize".

> Review marketing copy for claims that need substantiation, reframing, or cutting. Use when the user says "review this marketing copy", "check these claims", "can we say this", "is this puffery or a problem", or pastes marketing content (landing pages, emails, ads, taglines).

Given a GitHub issue number, plan and implement the work described in the issue. Supports direct user requests and unattended queue processing through the `agent:*` workflow labels. Includes tests, documentation updates, and PR creation. Trigger keywords - build from issue, implement issue, work on issue, build issue, start issue.

Generate sandbox security policies from plain-language requirements and optional REST API documentation. Produces L4 or fine-grained L7 network policies and ordered network middleware configuration. Use for API access rules, middleware host selection, failure behavior, or built-in and operator-run middleware attachment. Trigger keywords - generate policy, create policy, update policy, change policy, sandbox policy, network policy, API policy, security policy, allow API, restrict API, network middleware, supervisor middleware.

Launch and supervise OpenShell gator agents. Use when starting gator on issues or PRs, checking gator sandboxes, building the gator sandbox image, restarting stuck gators, inspecting gator logs, or experimenting with gator harness/model overrides. Trigger keywords - launch gator, start gator, run gator, gator sandbox, supervised gator, gator logs, restart gator.

Guide for developing the OpenShell TUI — a ratatui-based terminal UI for the OpenShell platform. Covers architecture, navigation, data fetching, theming, UX conventions, and development workflow. Trigger keywords - term, TUI, terminal UI, ratatui, openshell-tui, tui development, tui feature, tui bug.

Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.

Audit Apple Ads measurement, AdServices and AdAttributionKit, campaign and keyword structure, Search Match, App Store placements, custom product pages, bidding, budgets, MMP reconciliation, and policy. Use for Apple Ads, Apple Search Ads, App Store ads, Search Match, custom product pages, AdServices, or Apple app-install campaigns.

Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to add or total Meta and Google conversions, incompatible reporting-window aggregation, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, or cross-platform discrepancies.

Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad libraries, ad spy, competitive PPC analysis, competitor creative, Google Ads Transparency, Meta Ad Library, or paid-media competitor research.

Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines, descriptions.

Generate paid-ad image assets from a validated creative brief and brand profile using an explicitly configured image provider. Triggers on: generate ads, generate ad images, create ad creatives, create ad images, make ad images, generate visuals, make campaign visuals, generate images from campaign brief.

Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, Google conversion tracking, or Google campaign optimization.

Audit paid-ad landing pages for message match, mobile experience, performance, accessibility, trust, forms, consent, tracking, security, and conversion friction. Use for landing-page audit, post-click experience, LP audit, conversion-rate optimization, form optimization, ad-to-page message match, redirects, blocked navigation, or requests involving private, loopback, link-local, or metadata IP destinations.

Draft or explicitly apply a paid-ad campaign launch through Claude Ads capability-gated adapters. Use for campaign creation, launch plans, publishing ads, activating campaigns, uploading creative, or requests to push a campaign live.

Audit LinkedIn Ads measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy. Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads, ABM campaigns, or B2B paid media.

Audit Meta Ads measurement, Pixel and Conversions API, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, CAPI, Events Manager, creative fatigue, or Meta campaign optimization.

Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Use for Microsoft Ads, Bing Ads, UET, Microsoft Audience Network, Google Ads import, or Microsoft campaign optimization.

Monitor paid-ad account pacing, delivery, performance, creative fatigue, tracking, policy, and data quality across supported platforms. Use for daily or weekly checks, anomaly review, budget pacing, post-launch verification, or campaign monitoring.

Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS.

Audit Pinterest Ads measurement, Pinterest Tag and Conversions API, catalog and shopping readiness, visual creative, audiences, Performance+ intent, budgets, brand safety, and reporting. Use for Pinterest Ads, promoted Pins, shopping ads, catalog sales, Pinterest Tag, Pinterest Conversions API, or Pinterest Performance+.

Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.