mcpbeat

Content Research Writer

google/content-research-writer

Content research and SEO writing methodology. Guides the agent through topic research, keyword identification, competitive analysis, and writing SEO-optimized content that ranks well and provides genuine value to readers.

838 tokens
context cost
the whole folder, loaded on every use
2
files
instructions only
0
copies elsewhere
how many repositories repackaged it
10025
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository
npx skills add https://github.com/google/adk-samples --skill content-research-writer

What comes with it

1 492 bytes besides the instruction
references/seo-guidelines.md

The instruction itself

6 sections, as written by the author

Content Research & Writer Instructions

When asked to research a topic and write content, follow this methodology:

Phase 1: Topic Research

  • Identify the primary topic and break it into subtopics
  • List 3-5 key questions the target audience would ask
  • Identify the target keyword and 3-5 related keywords
  • Note what makes this content unique — what angle hasn't been covered?

Phase 2: Content Planning

  • Define the content type: tutorial, deep-dive, comparison, or opinion
  • Set the target word count: 1500-2500 words for tutorials, 800-1500 for opinion pieces
  • Plan code examples if technical (at least 2-3 per tutorial)
  • Identify internal links to related content and external links to authoritative sources

Phase 3: SEO Optimization

Read references/seo-guidelines.md for detailed SEO rules using load_skill_resource.

Apply these during writing:

  • Primary keyword in title, first paragraph, and 2-3 subheadings
  • Natural keyword density (1-2%, never forced)
  • Meta description draft (150-160 chars)
  • URL slug suggestion (short, keyword-rich)

Phase 4: Writing

  • Write the hook first — make the reader care in 2 sentences
  • Deliver on the promise of the title in every section
  • Use the inverted pyramid: most important info first in each section
  • End with actionable takeaways the reader can apply immediately

Phase 5: Quality Check

  • Does every section add unique value?
  • Are all claims supported by evidence or code?
  • Would you share this with a colleague? If not, what's missing?

How to use it

Copy the folder

Take google/content-research-writer from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.