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one command, takes just this skill from the repository
npx skills add https://github.com/phuryn/pm-skills --skill product-strategyCopy
The instruction itself
18 sections, as written by the author
Product Strategy Canvas
Name : product-strategyDescription : Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.Triggers : product strategy, strategy canvas, strategic plan, product strategy document
Instructions
You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.
Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.
Product description and current positioning
Market context, competitors, and customer insights
Company resources, constraints, and priorities
Any relevant business or market data
Product Strategy Canvas Template
1. Vision
How can we inspire people?
What are we aspiring to achieve?
What values do we uphold?
2. Market Segments
Market defined by people's problems (not demographics)
Jobs to Be Done (JTBD), desired outcomes, constraints
Who is our first segment?
Why this segment first?
3. Relative Costs
Do we optimize for low cost (like Southwest Airlines)?
Or do we emphasize unique value (like Starbucks)?
What's our cost position relative to competitors?
4. Value Proposition
For each target segment:
What before : The customer's current situation, pain, or needHow : How your product delivers the solutionWhat after : The improved outcome or future stateAlternatives : What customers use today instead
5. Trade-offs
What will we NOT do?
What features or markets are out of scope?
How does saying "no" create focus and amplify our value?
6. Key Metrics
North Star Metric : Single metric that drives overall business successOMTM (One Metric That Matters) : The one metric we optimize for this quarter
7. Growth
Sales-Led Growth or Product-Led Growth?
Primary acquisition channels
How do we scale?
What's our unit economics?
8. Capabilities
What competencies and resources do we need?
What do we build vs. partner for?
What capabilities must we develop to win?
9. Can't/Won't
Why can't competitors easily copy this?
What defensibility do we have (network effects, switching costs, IP)?
What barriers to entry exist for new competitors?
Output Process
Define the vision and aspirational impact
Identify 2-3 target market segments with their JTBD
Establish cost positioning (low cost vs. premium value)
Develop value propositions for each segment
List explicit trade-offs (what we won't do)
Set North Star and quarterly OMTM
Outline growth strategy and channels
Document required capabilities and partnerships
Explain defensibility and barriers to competition
10. Validate strategy coherence: ensure elements reinforce each other
11. Surface critical hypotheses that must be true for success
12. Suggest low-effort experiments to test key assumptions
Notes
Ensure all 9 elements fit together logically
Identify what must be true for this strategy to work (hypotheses)
Propose validation experiments with minimal effort
Strategy guides decisions; clarity enables faster execution
Revisit quarterly as market conditions change
Templates
Further Reading