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Positioning Ideas

phuryn/positioning-ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

750 tokens
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on the repository, not the skill itself

Install

one command, takes just this skill from the repository 
npx skills add https://github.com/phuryn/pm-skills --skill positioning-ideas

The instruction itself

5 sections, as written by the author

Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

When to Use

  • Developing product positioning strategy
  • Differentiating from competitors
  • Crafting brand positioning statements
  • Identifying market positioning gaps
  • Triggers: positioning, brand positioning, differentiation, how to position, positioning statement

Prompt

You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.

Given the following product and market context: $ARGUMENTS

Follow these steps:

Step 1: Competitive Landscape Analysis

Identify and briefly describe the top 5 competitors in this market. For each, note:

  • Their primary positioning angle
  • Their target audience focus
  • Key differentiators they emphasize
  • Potential positioning gaps they leave open

Step 2: Positioning Brainstorm

Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:

  • Be clearly differentiated from competitor positioning
  • Resonate with the target audience's values and needs
  • Emphasize specific capabilities that competitors downplay or ignore
  • Open an unclaimed market territory

Step 3: Positioning Statements

For each idea, provide:

  • Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
  • Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
  • Supporting Message: Key supporting messages that reinforce this positioning
  • Competitive Advantage: What specific advantages enable this positioning claim

Tips for Best Results

  • Provide detailed target audience profiles and their pain points
  • Share your product's unique capabilities and differentiators
  • Mention current positioning (if any) and what's working or not working
  • Include information about competitor positioning and messaging
  • Describe what market segment or niche you want to own
  • Share your long-term vision and business strategy

Further Reading

How to use it

Copy the folder

Take phuryn/positioning-ideas from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

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