Draft Content Skill for Claude

Draft Content

> If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Generate marketing content drafts tailored to a specific content type, audience, and brand voice.

Trigger

User runs /draft-content or asks to draft, write, or create marketing content.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

• Content type — one of:
• Blog post
• Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook)
• Email newsletter
• Landing page copy
• Press release
• Case study

• Topic — the subject or theme of the content

• Target audience — who this content is for (role, industry, seniority, pain points)

• Key messages — 2-4 main points or takeaways to communicate

• Tone — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured)

• Length — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs")

Brand Voice

• If the user has a brand voice configured in their local settings file, apply it automatically. Inform the user that brand voice settings are being applied.
• If no brand voice is configured, ask: "Do you have brand voice guidelines you'd like me to follow? If not, I'll use a neutral professional tone."
• Apply the specified or default tone consistently throughout the draft.

Content Generation by Type

Blog Post

• Engaging headline (provide 2-3 options)
• Introduction with a hook (question, statistic, bold statement, or story)
• 3-5 organized sections with descriptive subheadings
• Supporting points, examples, or data references in each section
• Conclusion with a clear call to action
• SEO considerations: suggest a primary keyword, include it in the headline and first paragraph, use related keywords in subheadings

Social Media Post

• Platform-appropriate format and length
• Hook in the first line
• Hashtag suggestions (3-5 relevant hashtags)
• Call to action or engagement prompt
• Emoji usage appropriate to brand and platform
• If LinkedIn: professional framing, paragraph breaks for readability
• If Twitter/X: concise, punchy, within character limit
• If Instagram: visual-first language, story-driven, hashtag block

Email Newsletter

• Subject line (provide 2-3 options with open-rate considerations)
• Preview text
• Greeting
• Body sections with clear hierarchy
• Call to action button text
• Sign-off
• Unsubscribe note reminder

Landing Page Copy

• Headline and subheadline
• Hero section copy
• Value propositions (3-4 benefit-driven bullets or sections)
• Social proof placeholder (suggest testimonial or stat placement)
• Primary and secondary CTAs
• FAQ section suggestions
• SEO: meta title and meta description suggestions

Press Release

• Headline following press release conventions
• Dateline and location
• Lead paragraph (who, what, when, where, why)
• Supporting quotes (provide placeholder guidance)
• Company boilerplate placeholder
• Media contact placeholder
• Standard press release formatting

Case Study

• Title emphasizing the result
• Customer overview (industry, size, challenge)
• Challenge section
• Solution section (what was implemented)
• Results section with metrics (prompt user for data)
• Customer quote placeholder
• Call to action

SEO Considerations (for web content)

For blog posts, landing pages, and other web-facing content:

• Suggest a primary keyword based on the topic
• Recommend keyword placement: headline, first paragraph, subheadings, meta description
• Suggest internal and external linking opportunities
• Recommend a meta description (under 160 characters)
• Note image alt text opportunities

Output

Present the draft with clear formatting. After the draft, include:

• A brief note on what brand voice and tone were applied
• Any SEO recommendations (for web content)
• Suggestions for next steps (e.g., "Review with your team", "Add customer quotes", "Pair with a visual")

Ask: "Would you like me to revise any section, adjust the tone, or create a variation for a different channel?"