3 179 marketing skills from 354 authors. They cover promotion, ads, search and everything aimed at an audience. Half of them fit into 2 029 tokens or less — that is what one costs your context window when the agent loads it. 597 ship runnable scripts rather than instructions alone. 35 of them cannot work without an MCP server, most often rube. We also found 247 copies of these same skills sitting in other people's repositories — counted once here, not 247 times.
3 179 unique 354 authors 1 612 updated this month 121 from vendors
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.agents/product-marketing-context.md` that other marketing skills reference.
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' or 'data hygiene.' For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'ROI calculator,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' or 'buyer persona card.' For competitor battle cards and comparison pages, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," or "website planning." NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema-markup.
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.
Best practices for structuring prpm.json package manifests with required fields, tags, organization, multi-package management, enhanced file format, eager/lazy activation, and conversion hints
>- Acts as the persistent supervisor, launching and monitoring the automated review campaign. Use when running a long-running, continuous security review campaign that needs autonomous coordination. Don't use for executing individual review stages directly.
Generate platform-specific ad copy. Use when: Google RSA, Meta, LinkedIn, TikTok ad variations with quality scoring.
Analyze marketing performance. Use when: KPI frameworks, attribution modeling, anomaly investigation, measurement strategy.
Detect marketing anomalies. Use when: traffic drops, cost spikes, conversion changes, deliverability issues, budget overruns.
Check campaign autopilot status. Use when: health scores, auto-corrections, guardrail review, campaigns needing attention.
Find referring domains that link to your competitors but not to you, ranked by an opinionated outreach-priority score with DR / link-overlap / traffic / topical relevance. Use when: planning link-building campaigns, qualifying digital-PR prospects, or running quarterly backlink-gap audits.
Audit a brand's existing live campaigns across every active channel — paid, organic, email, social, content, SEO. Produce a current-state inventory, quick-wins backlog, and red-flags list. Use during agency onboarding or before any /campaign-plan refresh.
Orchestrate full campaign lifecycle. Use when: planning, launching, managing, UTM setup, media plan, post-mortem.
Build multi-channel campaign plans. Use when: objectives, audience targeting, channel mix, budget, timeline, KPIs.
Check active campaign status. Use when: cross-platform execution history, performance metrics, pending approvals.
Run the unified pre-publish quality gate on marketing content — hallucination detection, claim verification, brand voice scoring, structure validation. Use before publishing any marketing copy.
Configure competitor alerts. Use when: tracking content changes, pricing shifts, ad launches, SERP changes, social spikes.
Run competitive analysis. Use when: content, SEO, paid ads, social, AI visibility, pricing, positioning comparison.
Set up ongoing competitor monitoring. Use when: defining tracked competitors, scan frequency, change detection alerts.
Create competitor comparison pages. Use when: \"X vs Y\" layouts, alternatives pages, feature matrices, roundup pages.
Create detailed content briefs. Use when: keyword targets, outline, structure, voice guidelines, SEO requirements.
Create or optimize marketing content. Use when: blog posts, ad copy, emails, social posts, landing pages, voice guidelines.
Load brand context for marketing tasks. Use when: setting up brands, switching context, or needing industry benchmarks.
Build counter-narrative playbooks. Use when: competitor rebrand, new category claim, aggressive campaign, price change response.
One-shot setup that wires Digital Marketing Pro for team usage in Anthropic Cowork. Verifies the Cowork sandbox, checks for a Google Drive integration, creates the canonical Drive folder layout, and confirms team-ready brand-state routing. Use this the first time a Cowork user installs DMP OR when brand profiles aren't persisting across sessions.
Sync data to CRM platforms. Use when: pushing contacts, deals, or campaigns to Salesforce, HubSpot, Zoho, or Pipedrive.
Optimize conversion rates. Use when: auditing landing pages, testing forms, or improving checkout flow.
Export marketing data. Use when: sending data to BigQuery, Google Sheets, or Supabase for analysis or reporting.
Import data from external sources. Use when: loading CRM contacts, email lists, or campaign data from CSV, JSON, or Sheets.
Plan digital PR campaigns. Use when: pitching journalists, journalist-request responses, thought leadership, or E-E-A-T building.
Explore emerging marketing channels. Use when: evaluating voice search, social commerce, or new platforms.
Run a full marketing engagement using the 12-Part methodology. Use when starting a new engagement, advancing parts, applying the Decision Matrix, or showing engagement status.
Batch evaluate multiple content pieces. Use when: scoring a content library, campaign assets, or deliverable set.
Run synthetic focus groups. Use when: testing messaging, pricing, or positioning before live research spend.
Design marketing funnels. Use when: mapping customer journeys, attribution modeling, or conversion paths.
Audit funnel performance. Use when: finding drop-off points, conversion gaps, or stage bottlenecks.
Engineer growth loops. Use when: building referral programs, viral loops, or product-led growth strategy.
Produce the 11-section Growth Plan — the flagship Part 8 client-facing deliverable that synthesises the entire engagement into a single executable strategy.
Show the getting started guide, available commands, examples, and help for Digital Marketing Pro
Audit image SEO. Use when: checking alt text, file sizes, WebP/AVIF formats, lazy loading, or responsive images.
Create influencer campaign briefs. Use when: setting creator criteria, FTC compliance, or measurement plans.
Plan influencer and creator partnerships. Use when: discovering creators, UGC campaigns, or FTC compliance.