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Youtube Ads Agent Skill

by kostja94

When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo.

638 tokens
context cost
SKILL.md, read when the skill is used
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
836
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository 
npx skills add https://github.com/kostja94/marketing-skills --skill youtube-ads

The instruction itself

7 sections, as written by the author

Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see google-ads. For organic YouTube optimization, see youtube-seo.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience).

Identify:

  • Goal: Awareness, consideration, conversion
  • Budget: Bumper cheaper; TrueView for scale
  • Creative: Existing video or net-new

Ad Formats

| Format | Length | Skippable | Best For |

|--------|--------|-----------|----------|

| TrueView Skippable | 12 sec+ | After 5 sec | Reach; large audiences |

| TrueView Non-skippable | 15–20 sec | No | Full message; guaranteed view |

| TrueView for Action | — | — | Conversions; CTA-focused |

| Bumper | 6 sec or less | No | Brand awareness; memorable; lower cost |

| Discovery (In-Feed) | Thumbnail + text | — | Search, related videos, homepage; interest targeting |

Format Selection

| Goal | Format |

|------|--------|

| Brand awareness | Bumper |

| Website traffic | TrueView |

| Conversions | TrueView for Action |

| Interested audiences | Discovery |

Creative Guidelines

  • Bumper: Quick, memorable; brand message in 6 sec
  • TrueView: Hook in first 5 sec (skippable); deliver value before skip
  • Discovery: Thumbnail + headline; appears like organic video

Output Format

  • Format recommendation
  • Creative specs (length, hook, CTA)
  • Targeting notes
  • Pre-launch checklist

Related Skills

  • google-ads: Google Ads platform; YouTube runs through Google Ads
  • youtube-seo: Organic YouTube; video optimization
  • video-marketing: Video script, hook structure
  • paid-ads-strategy: When to use video ads; channel selection

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How to use it

Copy the folder

Take kostja94/youtube-ads from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.