mcpbeat

Local Seo

kostja94/local-seo

When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.

688 tokens
context cost
the whole folder, loaded on every use
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
836
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository 
npx skills add https://github.com/kostja94/marketing-skills --skill local-seo

The instruction itself

8 sections, as written by the author

SEO: Local

Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).

Identify:

  • Business type: Storefront vs service-area
  • Location: Single or multiple
  • Current listings: Existing GBP, directories

NAP Consistency

NAP = Name, Address, Phone. Critical for local rankings.

| Rule | Guideline |

|------|-----------|

| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |

| Fix first | Audit and fix inconsistencies before adding new citations |

| Tools | BrightLocal, Whitespark, Moz Local for audit |

Google Business Profile

| Element | Guideline |

|---------|-----------|

| Address | Physical address; no P.O. boxes |

| Description | 750 chars; primary keywords in first 100 |

| Hours | Accurate; seasonal availability |

| Category | Primary category matches business type |

| Service-area | Hide address if no storefront; define service areas |

Citation Building

Targeted precision over submitting to every directory.

Priority order:

  • Google Business Profile
  • Apple Maps
  • Yelp, Bing Places, Facebook
  • Better Business Bureau, Foursquare, Nextdoor
  • Niche directories (Healthgrades, Angi, etc.)

Citation Audit

  • Incorrect or outdated data
  • Duplicate entries
  • Missing listings on key directories

Fix before adding; compounding errors harm rankings.

Output Format

  • NAP (exact format for consistency)
  • GBP optimization checklist
  • Citation priority list
  • Audit findings (if applicable)

Related Skills

  • geo: GEO for AI search; local + AI overlap
  • localization-strategy: Multilingual; local + i18n
  • directory-submission: Directory listings; different from local citations

How to use it

Copy the folder

Take kostja94/local-seo from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.