mcpbeat

Display Ads

kostja94/display-ads

When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.

750 tokens
context cost
the whole folder, loaded on every use
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
836
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository 
npx skills add https://github.com/kostja94/marketing-skills --skill display-ads

The instruction itself

9 sections, as written by the author

Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

What Is Display / Banner

  • Ad networks: Aggregate inventory from many publishers; buy placements programmatically or via direct deals
  • Banner ads: IAB standard sizes (300×250, 728×90, 160×600, 320×50 mobile); static or animated
  • Programmatic: Automated buying via DSPs; real-time bidding (RTB); audience targeting

Formats

| Format | Use |

|--------|-----|

| Display banner | IAB sizes; CPM or CPC; brand, retargeting |

| Native | Blends with page content; higher engagement |

| Video pre-roll | Pre-roll on publisher video; see ctv-ads for streaming |

| Rich media | HTML5; expandable, interactive |

| Mobile interstitial | Full-screen between content |

Buying Options

| Option | Use |

|-------|-----|

| Google Display | Part of Google Ads; automated placements; retargeting |

| Programmatic DSP | The Trade Desk, Magnite, etc.; audience-based; scale |

| Direct publisher | Deal with specific site; guaranteed placement |

| Ad network | Network aggregates inventory; simpler than full programmatic |

Metrics

| Metric | Use |

|--------|-----|

| CPM | Cost per thousand impressions |

| CPC | Cost per click |

| CTR | Click-through rate; typically low for banners (0.1–0.5%) |

| Viewability | % of impressions actually seen |

| Completion rate | For video; % who watch full ad |

Creative

  • IAB sizes: 300×250 (medium rectangle), 728×90 (leaderboard), 160×600 (skyscraper), 320×50 (mobile)
  • File types: Static image, animated GIF, HTML5
  • Message: Clear CTA; minimal text; brand visible in 3 seconds

UTM

Use utm_medium=display or cpc with utm_source (publisher or network name) for attribution. See traffic-analysis for GA4 alignment.

Pre-Launch Checklist

  • [ ] Creative in required sizes
  • [ ] Landing page aligned with ad message
  • [ ] UTM parameters set
  • [ ] Retargeting audience defined (if applicable)
  • [ ] Viewability target set

Related Skills

  • paid-ads-strategy: Ad formats by medium; when to use display
  • google-ads: Google Display Network; retargeting campaigns
  • traffic-analysis: UTM for display; attribution
  • analytics-tracking: Conversion tracking; viewability

How to use it

Copy the folder

Take kostja94/display-ads from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.