Migration Page Generator Agent Skill
When the user wants to create, optimize, or audit migration guides for users switching from competitors. Also use when the user mentions "migration guide," "migrate from X," "switch to [product]," "import from X," or "data migration." For rebrand and redirects, use rebranding-strategy.
Install
one command, takes just this skill from the repositorynpx skills add https://github.com/kostja94/marketing-skills --skill migration-page-generatorThe instruction itself
9 sections, as written by the authorPages: Migration
Guides migration pages that help users switch from a competitor to your product. Reduces friction for switchers; often linked from alternatives pages. Common for SaaS, tools, and productivity apps.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, migration capabilities, and source platforms.
Identify:
- Source: Which competitor(s) to cover (Notion, Trello, etc.)
- Format: Single hub vs. per-competitor pages (/migrate-from-notion)
- Migration type: Manual import, automated tool, API
- Primary goal: Sign up, start migration, reduce churn risk
Page Structure
| Section | Purpose |
|---------|---------|
| Headline | "Migrate from [Competitor] to [Product] in Minutes" |
| Why switch | Brief; link to alternatives for full comparison |
| What transfers | Data, structure, attachments; what's supported |
| Steps | Numbered guide; screenshots or video |
| Troubleshooting | Common issues, support link |
| CTA | Start migration, try free, contact support |
Best Practices
Clarity
- Explicit steps: "1. Export from X. 2. Upload to [Product]. 3. Map fields."
- Time estimate: "Takes ~10 minutes for most workspaces"
- Data scope: What transfers; any limitations
Trust
- No competitor bashing: Focus on your product's ease
- Support: Offer help; link to docs, chat, email
- Success stories: "10,000+ teams migrated from X"
SEO
- Intent: Transactional; "migrate from X to Y"
- Title: "Migrate from [Competitor] to [Product] | Step-by-Step Guide"
- Internal links: Alternatives, features, pricing, docs
Output Format
- Headline and intro
- Step-by-step migration guide
- Data transfer scope
- Troubleshooting section
- Internal links
- SEO metadata
Related Skills
- alternatives-page-generator: Link to migration from alternatives
- docs-page-generator: Detailed migration docs
- landing-page-generator: Migration as conversion page
- faq-page-generator: Migration FAQ section
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How to use it
Take kostja94/migration-page-generator from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.