SEO Local Business Skill for Claude

Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns. Use whenever the user wants SEO for a local business (tradesman, café, clinic, agency, retailer), needs JSON-LD structured data, asks for LocalBusiness schema, or wants meta tags / robots.txt / sitemap for a suburb-serving business.

3k tokens

context cost

the whole folder, loaded on every use

files

instructions only

copies elsewhere

how many repositories repackaged it

953

stars on the repo

on the repository, not the skill itself

Install

one command, takes just this skill from the repository

npx skills add https://github.com/jezweb/claude-skills --skill seo-local-business

The instruction itself

13 sections, as written by the author

SEO Local Business

Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.

What You Produce

Complete <head> section with meta tags, Open Graph, Twitter Cards
JSON-LD structured data (LocalBusiness + Service + FAQ schemas)
robots.txt
sitemap.xml

Workflow

Step 1: Gather Business Info

Ask for (or extract from existing site):

| Required | Optional |

|----------|----------|

| Business name | ABN |

| Primary service | Opening hours |

| Location (city/suburb) | Social media URLs |

| Phone number | Price range |

| Website URL | Service areas (suburbs) |

| Business description | GPS coordinates |

Step 2: Generate Head Tags

Fill placeholders in this template:

<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">

  <!-- Primary Meta Tags -->
  <title>{{PAGE_TITLE}} | {{BUSINESS_NAME}}</title>
  <meta name="title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta name="description" content="{{META_DESCRIPTION}}">

  <!-- Canonical URL -->
  <link rel="canonical" href="{{CANONICAL_URL}}">

  <!-- Open Graph / Facebook -->
  <meta property="og:type" content="website">
  <meta property="og:url" content="{{CANONICAL_URL}}">
  <meta property="og:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta property="og:description" content="{{META_DESCRIPTION}}">
  <meta property="og:image" content="{{OG_IMAGE_URL}}">

  <!-- Twitter -->
  <meta property="twitter:card" content="summary_large_image">
  <meta property="twitter:url" content="{{CANONICAL_URL}}">
  <meta property="twitter:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta property="twitter:description" content="{{META_DESCRIPTION}}">
  <meta property="twitter:image" content="{{OG_IMAGE_URL}}">

  <!-- Geo Tags (Local SEO) -->
  <meta name="geo.region" content="{{GEO_REGION}}">
  <meta name="geo.placename" content="{{CITY}}">
  <meta name="geo.position" content="{{LATITUDE}};{{LONGITUDE}}">
  <meta name="ICBM" content="{{LATITUDE}}, {{LONGITUDE}}">

  <!-- Favicons -->
  <link rel="icon" type="image/svg+xml" href="favicon.svg">
  <link rel="icon" type="image/png" sizes="32x32" href="favicon-32.png">
  <link rel="apple-touch-icon" href="apple-touch-icon.png">

  <!-- Structured Data -->
  <script type="application/ld+json">
    {{JSON_LD_SCHEMA}}
  </script>
</head>

Title tag patterns (50-60 chars max):

| Page | Pattern | Example |

|------|---------|---------|

| Homepage | Brand - Tagline | Newcastle Plumbing - 24/7 Emergency Service |

Meta description patterns (150-160 chars):

| Page | Pattern |

|------|---------|

| Homepage | [USP]. [Service] in [Location]. [CTA]. Call [phone]. |

| Service | Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today. |

| About | [X] years serving [location]. [Team info]. [Credentials]. Learn about [brand]. |

| Contact | Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online. |

Step 3: Generate Structured Data

LocalBusiness (homepage — always include):

Use LocalBusiness or a more specific subtype:

| Subtype | Use for |

|---------|---------|

| Plumber | Plumbing services |

| Electrician | Electrical services |

| RoofingContractor | Roofing |

| HVACBusiness | Air conditioning/heating |

| AutoRepair | Mechanics |

| BeautySalon | Hair/beauty |

| Dentist | Dental practices |

| LegalService | Law firms |

| AccountingService | Accountants |

| RealEstateAgent | Real estate |

| Restaurant | Restaurants/cafes |

| BarOrPub | Pubs/bars |

| Hotel | Accommodation |

| Store | Retail shops |

| ProfessionalService | Generic professional |

LocalBusiness schema properties:

| Property | Required | Notes |

|----------|----------|-------|

| @type | Yes | LocalBusiness or subtype from above |

| name | Yes | Business name as shown to customers |

| image | Yes | Primary business image or logo |

| description | Yes | 1-2 sentence business description |

| @id | Yes | Unique ID, use {url}/#organization |

| url | Yes | Website homepage URL |

| telephone | Yes | International format: +61-2-4900-1234 |

| address | Yes | PostalAddress (see below) |

| email | Recommended | Primary contact email |

| priceRange | Recommended | $ to $$$$ |

| geo | Recommended | GeoCoordinates: latitude/longitude |

| openingHoursSpecification | Recommended | See hours format below |

| areaServed | Recommended | Cities/suburbs served |

| sameAs | Recommended | Social media profile URLs |

| taxID | Optional | ABN for Australian businesses |

| logo | Optional | Business logo URL |

| foundingDate | Optional | ISO 8601 date |

| paymentAccepted | Optional | e.g. "Cash, Credit Card, EFTPOS" |

| currenciesAccepted | Optional | AUD |

PostalAddress:

| Property | Example |

|----------|---------|

| streetAddress | 123 Hunter Street |

| addressLocality | Newcastle |

| addressRegion | NSW |

| postalCode | 2300 |

| addressCountry | AU |

Example:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ABC Plumbing Newcastle",
  "image": "https://www.abcplumbing.com.au/og-image.jpg",
  "description": "Professional plumbing services in Newcastle and Lake Macquarie.",
  "@id": "https://www.abcplumbing.com.au/#organization",
  "url": "https://www.abcplumbing.com.au",
  "telephone": "+61-2-4900-1234",
  "email": "[email protected]",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Hunter Street",
    "addressLocality": "Newcastle",
    "addressRegion": "NSW",
    "postalCode": "2300",
    "addressCountry": "AU"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -32.9283,
    "longitude": 151.7817
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "07:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Saturday"],
      "opens": "08:00",
      "closes": "12:00"
    }
  ],
  "areaServed": [
    { "@type": "City", "name": "Newcastle" },
    { "@type": "City", "name": "Lake Macquarie" }
  ],
  "sameAs": [
    "https://www.facebook.com/abcplumbing",
    "https://www.instagram.com/abcplumbing"
  ]
}

Service (service pages — add per service):

| Property | Required | Notes |

|----------|----------|-------|

| name | Yes | Service name |

| description | Yes | What the service provides |

| provider | Yes | { "@id": "{url}/#organization" } |

| areaServed | Recommended | City or region |

| serviceType | Recommended | Category of service |

| offers | Optional | Pricing/availability |

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Hot Water System Installation",
  "description": "Professional hot water system installation and replacement in Newcastle.",
  "provider": { "@id": "https://www.abcplumbing.com.au/#organization" },
  "areaServed": { "@type": "City", "name": "Newcastle" },
  "serviceType": "Plumbing",
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock",
    "priceRange": "$$"
  }
}

FAQ (pages with FAQ sections):

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does a plumber cost in Newcastle?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Plumber callout fees in Newcastle typically range from $80-150."
      }
    }
  ]
}

Step 4: Generate robots.txt and sitemap.xml

robots.txt:

User-agent: *
Allow: /

Sitemap: {{SITE_URL}}/sitemap.xml

sitemap.xml:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>{{SITE_URL}}/</loc>
    <lastmod>{{DATE}}</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <!-- Add one <url> per page. Priority: 1.0 homepage, 0.8 services, 0.6 others -->
</urlset>

Step 5: Validate

Test structured data at: https://validator.schema.org/

Common validation errors:

Missing @context — every JSON-LD block needs it
Wrong phone format — must be international (+61-...)
Missing @id — needed for cross-referencing between schemas
Empty areaServed — include at least one city

Australian-Specific Patterns

Phone Numbers

<!-- Link: international format. Display: local format. -->
<a href="tel:+61249001234">(02) 4900 1234</a>

Schema telephone: "+61-2-4900-1234"

| Prefix | International |

|--------|---------------|

| 02 | +612 |

| 04 | +614 |

| 1300 | Keep as-is |

ABN

Add to LocalBusiness schema when available:

{ "taxID": "12 345 678 901" }

Australian State Codes

| State | Code | Geo Region |

|-------|------|------------|

| New South Wales | NSW | AU-NSW |

| Victoria | VIC | AU-VIC |

| Queensland | QLD | AU-QLD |

| South Australia | SA | AU-SA |

| Western Australia | WA | AU-WA |

| Tasmania | TAS | AU-TAS |

| Northern Territory | NT | AU-NT |

| ACT | ACT | AU-ACT |

Service Areas

Use areaServed with Australian city and suburb names (see LocalBusiness example above).

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How to use it

Copy the folder

Take jezweb/seo-local-business from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.