Marketing Claude Skills
3 187 marketing skills from 354 authors. They cover promotion, ads, search and everything aimed at an audience. Half of them fit into 2 033 tokens or less — that is what one costs your context window when the agent loads it. 597 ship runnable scripts rather than instructions alone. 35 of them cannot work without an MCP server, most often rube. We also found 265 copies of these same skills sitting in other people's repositories — counted once here, not 265 times.
3 187 unique 354 authors 74 updated this month 129 from vendors
> 📈 SEO & Content Marketing skill suite derived from glebis/claude-skills. Keyword research, content audits, SERP analysis, technical SEO and content strategy. Provides 10 specialised commands for seo, content, marketing workflows.
> 📈 SEO & Content Marketing skill suite derived from travisvn/awesome-claude-skills. Keyword research, content audits, SERP analysis, technical SEO and content strategy. Provides 10 specialised commands for seo, content, marketing workflows.
Builds consulting pricing models, rate cards, engagement economics, and commercial terms. Use when structuring fees (fixed, time and materials, value-based, retainer, outcome-based, or hybrid), building or defending a rate card, modeling margins and team leverage, setting payment schedules and liability caps, planning discount and negotiation strategy, or drafting the commercial sections of a proposal or SOW. Covers model-selection logic, fully loaded cost buildup, realization, and value-case construction.
Consulting engagement lifecycle in one skill: strategy and framework analysis, financial modeling, proposals and pricing, implementation planning, due diligence, change management, governance, and client deliverables. Use for any management-consulting task, then load the matching reference file below.
Classifies raw pilot request → structured JSON {task_type, class, artifact, budget_estimate, confidence, routing_tag, resolution_path}. Keyword-fast (<200ms) or Haiku fallback (<60s). Does NOT create WP or call executor.
Handle engineering units with automatic conversion and dimensional analysis
Maps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website + Exa research, then produces pre-close + post-close stage definitions, the FETE mapping (Fit / Engagement / Tier / Eligibility), and closed-lost re-entry paths. Triggers - "funnel strategy", "funnel stages", "pipeline stages", "sales process", "lead qualification", "GTM motion mapping", or any work defining how leads flow through the business. Upstream - recommended company-context, icp-research. Downstream - feeds lifecycle-marketing, outreach-emails, content-strategy. NOT for lead scoring logic (use /lead-scoring) or lifecycle email campaigns (use /lifecycle-marketing).
Run deep research on a single competitor. Produces a dossier with executive summary, position + messaging, status-quo alternatives, key differentiators, pricing position, where-they-win / where-they-lose, threat assessment, and what to watch. Writes to marketing/competitors/MMYY-{competitor-slug}.md. Triggers - "competitor research", "competitive analysis", "research competitor X", "battlecard prep", "analyze [competitor name]
Extract a founder's or expert's point of view — core beliefs, contrarian takes, origin stories, taste — and synthesize a recommended "one big idea" (OBI) that anchors thought leadership and brand voice. Writes to marketing/expert-pov/expert-pov.md. Triggers - "expert pov", "founder point of view", "thought leadership angle", "one big idea", "OBI", "founder beliefs", "founder narrative
Develop positioning strategy with anchor, differentiators, status-quo alternatives, and a positioning statement. Reads from marketing/icp/ICP.md + marketing/competitors/aggregate.md. Writes to marketing/positioning/positioning.md as the canonical positioning every downstream skill reads. Triggers - "positioning", "category definition", "how do we position", "positioning strategy", "anchor + differentiators
Synthesize multiple per-competitor research files (produced by /competitor-research) into a single canonical threat matrix. Writes to marketing/competitors/aggregate.md as the locked canonical version every downstream skill reads. Triggers - "competitor aggregate", "synthesize competitors", "competitor matrix", "threat matrix", "lock competitor canonical
Extract voice patterns from existing content (website, blog, social, sales-call transcripts) and codify into voice rules. Produces voice analysis + voice guidelines (rules per pattern + violation pattern + fix template). Writes to marketing/brand/brand-voice.md as the canonical voice rules every content skill reads. Triggers - "tone of voice", "brand voice", "voice guidelines", "TOV audit", "writing rules", "extract voice
Build a 10-component messaging library from your positioning + ICP + competitor aggregate. Produces positioning statement, value propositions, key differentiators, taglines, CTA variants, proof points, messaging hierarchy, status-quo alternatives. Writes to marketing/messaging/messaging.md as the canonical messaging library every downstream content / paid / outbound / lifecycle skill reads. Triggers - "product messaging", "messaging library", "value props", "messaging framework", "build messaging", "messaging components
Analyze sales-call transcripts to extract why deals are won and lost across six dimensions — product, messaging, GTM/sales, pricing, competition, and customer context. Produces aggregated patterns with verbatim buyer quotes, frequencies, and recommendations. Writes to marketing/win-loss/win-loss.md as the evidence base under positioning, messaging, and ICP. Triggers - "win loss analysis", "why are we losing deals", "why do we win", "analyze sales calls", "churn analysis", "deal review
> Use this skill for any marketing research, product positioning, copywriting research, or audience profiling task. "create a unique mechanism", "market awareness", "market sophistication", "ideal customer profile", "ICP research", "positioning research", "copywriting research", "features and benefits", "competitor research", "competitive analysis", or any request to deeply research a product or audience for marketing purposes. Use this skill proactively whenever a user wants to prepare materials for sales copy, landing pages, ads, email sequences, or any persuasion-focused content. If a user says "help me understand my market", "I need to figure out my messaging", "who is my customer", or "what makes my product different", this skill applies immediately.
> 📈 SEO & Content Marketing skill suite derived from GetBindu/awesome-claude-code-and-skills. Keyword research, content audits, SERP analysis, technical SEO and content strategy. Provides 10 specialised commands for seo, content, marketing workflows.
Publish content directly to WordPress sites via REST API with full Gutenberg block support. Create and publish posts/pages, auto-load and select categories from website, generate SEO-optimized tags, preview articles before publishing, and generate Gutenberg blocks for tables, images, lists, and rich formatting. Use when user wants to publish to WordPress, post to blog, create WordPress article, update WordPress post, or convert markdown to Gutenberg blocks.
Analyzes target audience demographics, psychographics, behaviors, and platform preferences to inform influencer selection and campaign strategy. Essential foundation for effective influencer marketing.
Rakip analizi, SEO/strateji karşılaştırma ve pazar pozisyonlama rehberi.
Expert CLI developer for command-line tools, terminal applications, and developer utilities. Invoke for CLI design, argument parsing, interactive prompts, progress indicators, shell completions. Keywords: CLI, terminal, command-line, commander, click, cobra.
Analyzes competitor SEO and GEO strategies including their ranking keywords, content approaches, backlink profiles, and AI citation patterns. Reveals opportunities to outperform competition.
Creates high-quality, SEO-optimized content that ranks in search engines. Applies on-page SEO best practices, keyword optimization, and content structure for maximum visibility and engagement.
GraphQL schema architect for efficient, scalable API graphs. Invoke for federation, subscriptions, query optimization. Keywords: GraphQL, Apollo, Federation, schema design, resolvers.
SEO keyword araştırma, arama hacmi analizi ve içerik stratejisi rehberi.
Distributed systems architect specializing in microservices design patterns. Invoke for service boundaries, domain-driven design, saga patterns, event sourcing, service mesh, distributed tracing. Keywords: microservices, service mesh, distributed systems, Kubernetes, event-driven.
Performs technical SEO audits covering site speed, crawlability, indexability, mobile-friendliness, security, and structured data. Identifies technical issues preventing optimal search performance.
Vue 3 specialist for reactive, performant applications. Invoke for Composition API, Nuxt 3, Pinia state management, TypeScript integration. Keywords: Vue 3, Composition API, Nuxt, reactive, composables, Pinia.
WebSocket specialist for real-time communication systems. Invoke for Socket.IO, WebSocket servers, bidirectional messaging, presence systems. Keywords: WebSocket, Socket.IO, real-time, pub/sub, Redis.
> Rewrites text to remove AI writing patterns and inject human voice. Use this skill whenever the user asks to "humanize", "de-AI", "make this sound human", "remove AI tells", "fix AI slop", "make it less ChatGPT-y", "rewrite this so it doesn't sound like a bot", or shares text and asks for it to sound more natural, more like them, or less like a press release. Also use proactively when the user is reviewing copy that will be public-facing (blog posts, marketing pages, social posts, emails, READMEs) and you can see obvious AI tells — em-dash overuse, "stands as a testament to", rule-of-three lists, sycophantic openers, generic "in conclusion" wrap-ups. The skill identifies specific patterns from Wikipedia's "Signs of AI writing" page and rewrites them while preserving meaning and tone.
Generates personalized outreach messages by pulling context from Dataverse records. Creates tailored emails for new prospects, re-engagement, follow-ups, or cross-sell. Use when user says "draft an email to [contact]", "write outreach for", "help me reach out to", "compose email", "re-engage this contact", "follow-up email", "prospecting email", or "outreach message for".
Analyzes opportunity data and activity notes to generate competitive intelligence including win/loss rates by competitor, patterns, and rep-ready battlecard talking points. Use when user asks "how are we doing against [competitor]", "competitive analysis", "competitor win rate", "battlecard for [competitor]", "competitive landscape", "why are we losing to [competitor]", or "competitor intelligence".
| Transform any research material into SEO+GEO-optimized blog posts for Knox Hub. Takes any input (URL, article text, notes, video transcript, competitor post, topic idea) and rewrites it as natural human-sounding content, then fills in table of contents, sticky sidebar, and full article content in Markdown. Output is ready to copy-paste into your blog/CMS post editor. Use when asked to "write a post", "rewrite this", "сделай пост", "напиши статью", "перепиши это для блога", "create blog post", or any content creation task.
Helps agents develop, review, test, secure, optimize, design, integrate, package, and release modern WordPress plugins. Use for WordPress plugin architecture, Gutenberg block work, block.json, REST API, WP admin screens, shortcode implementation, Settings API, WP-CLI workflows, PHPUnit tests, wp-env environments, Plugin Check, WordPress.org release preparation, security audit, performance optimization, plugin UI/UX design, Classic Editor compatibility, SEO/cache/theme/page-builder integrations, and compatibility audits.
Audit and optimize content for SEO, GEO (generative engine optimization), and AEO (answer engine optimization). Use when user asks to "audit SEO", "check search visibility", "optimize for AI search", "generate schema markup", "validate metadata", "extract keywords", "optimize for Perplexity/ChatGPT/Gemini", "check Open Graph tags", "submit to IndexNow", or mentions SEO, GEO, AEO, or search optimization. Do NOT use for creating new content from scratch or image optimization.
Preview Convex spend — rank functions by bytes/documents-read × call-volume from insights, project each cost driver's growth curve, name the cheapest fix; confirm-cost for paid actions.
A complete B2B sales outreach toolkit for agentic sales solutions. Use this skill whenever the user wants to research a prospect or build an account briefing, create cold emails or first-contact emails, LinkedIn/social DMs and connection messages, plan a follow-up sequence or outreach cadence, write B2B ad copy (social posts, ads, flyers, headlines, out-of-home), or needs to answer a prospect's objection (e.g. "no budget", "we already have a vendor", "too expensive", "send me some material"). Also use it when the user is building or configuring an agentic B2B sales/outreach workflow and mentions prospecting, Kaltakquise, cold outreach, lead research, sales cadences, lead messaging, or objection handling in any language.
Use this skill when the user asks to audit, review, score, rationalise, prioritise, refresh, or improve blog posts, article libraries, newsletters, or thought-leadership content.
Use this skill whenever the user wants to create a marketing-campaign presentation, pitch deck, or launch deck for a brand. Ask the campaign questions, then run the bundled script to fill the template into a finished .pptx.
>- Build an interactive sales battlecard comparing your product or company where you're genuinely vulnerable, and objection-handling scripts. Use this skill whenever someone asks for a battlecard, competitive positioning, "how do we beat [competitor]", objection handling against a named competitor, or a sales enablement comparison asset. Also use when someone wants to add a competitor to an existing battlecard, update it with new intel, or rescope/filter an existing one down to specific competitors or categories.
Use this skill whenever the user submits a product description, marketing text, catalog entry, packaging copy, or advertising claim and asks to check it for greenwashing, environmental claim compliance, sustainability wording risks, or alignment with EU Directive 2024/825 or the Green Claims Directive. Produces a structured per-claim findings report with risk levels, regulation references, and recommended corrections.
Use this skill when the user asks to create LinkedIn posts, promotional posts, thought-leadership posts, newsletter introductions, article intros, or long-form LinkedIn content from source notes, facts, or drafts.
Use when the user asks to set up, run, or check a scheduled regulation, law, or regulatory-guidance monitor or tracker — triggers include "set up a regulation tracker for X", "monitor [regulation] for me", "run my regulation monitor", "what changed on [regulation] this week", or an unattended scheduler invoking a saved profile. On first invocation walk interactive setup (topics, jurisdictions, cadence, delivery), auto-discover the top authoritative sources per topic, and STOP for user confirmation before any monitoring. On subsequent runs visit only the locked source list plus user seeds, classify items, flag team-relevant ones via a WorkIQ-derived keyword match, and render a self-contained HTML dashboard with client-side sortable columns. Do NOT use for one-off legal research, reading a single document, computing compliance liability or filing position, or non-regulatory news monitoring.
Guide for planning and auditing SEO for AI tool, SaaS, and product-led websites. Powered by AnyCap -- the capability runtime that equips AI agents with web search and web crawl through a single CLI. Use when Codex needs to define SEO ICPs, map search intent to page types, inspect live SERPs, write page briefs for tool/comparison/alternatives/pricing/tutorial pages, prioritize technical SEO foundations, plan citations or backlinks, or decide whether programmatic SEO is safe and worthwhile. Trigger on mentions of AI tool SEO, SaaS SEO, product-led SEO, search intent, page type mapping, vs pages, alternatives pages, pricing pages, directory submissions, backlink plans, citations, or pSEO.
>- Use when you need to map a pile of old URLs to live pages and turn them into migration/replatform/catalog restructure, turn a Google Search Console 404 export into live redirects, or WordPress→Shopify URL transforms 404s", "redirect the dead links", "we relaunched and lost our rankings". Recovers SEO equity and rescues users after a URL structure changes. Not for creating a single one-off redirect (do it in admin).
>- "give me landing page concepts", "LP ideas", "landing page angles", a campaign or ad landing page, pages for a new audience/segment, a seasonal/event/promo page, or a geo/local page. Also use when a chosen concept gets picked and needs building out into an actual page (section-by-section blueprint), or when auditing an existing landing page against best practice. not the product. Not for full-site information architecture, product detail pages, collection pages, or blog/SEO content (a landing page has ONE goal, no site chrome). Use an SEO/content skill. Not for the ad or email creative itself, though message match with the page matters.
>- dead/discontinued/zero-inventory products, clean up catalog debris, kill ghost review stars (empty star ratings a theme still renders after a review app was uninstalled), remove orphaned metafields left by an uninstalled app, strip HTML artifacts from product descriptions (double-nested bold, fully-bold paragraphs, empty tags), or fix messed-up / mangled product descriptions in bulk. Mutating FINDING what's wrong (use shopify-catalog-audit) or filling missing metadata like SEO titles and alt text (use shopify-seo-metadata).
>- Use when someone wants to find product-data problems across a Shopify missing photos / thin or missing descriptions / pricing anomalies", "$0 or compare-at-inverted prices", "products missing type or vendor", "catalog quality sweep", "product data health check", "which listings are broken", problems, it does not change anything. Not for FIXING the problems it finds (use shopify-catalog-cleanup for debris/archiving, shopify-seo-metadata for missing SEO meta, shopify-alt-text for missing image alt text).
>- recipe, FAQ, Article/BlogPosting, CollectionPage, AboutPage, or Organization schema; chasing Google rich-results / rich-snippet eligibility; debugging a Search Console "Invalid object type" or "missing field" schema error; or a request like "add schema to my store", "add recipe schema", or "why isn't my product showing rich results". This skill adds SUPPLEMENTAL JSON-LD the theme cannot emit dynamically, stored in a metafield and rendered by one Liquid snippet. Not for meta titles, meta descriptions, canonical tags, or Open Graph (use shopify-seo-metadata for those).