Marketing & SEO Skills

Manage Apple Ads with `asc ads`: separate auth, org lookup, campaigns, ad groups, ads, keywords, reports, raw API requests, and safe live testing.

Use when App Store listing text must be translated or market-adapted across locales, including descriptions, keywords, What's New, subtitles, names, privacy text, and App Store Connect languages. Not for non-translation metadata edits, release-note drafting, or subscription/IAP display-name localization.

Set territory-specific subscription and IAP pricing with `asc` setup, pricing summary, CSV import, price-point, availability, and schedule commands. Use for PPP or localized pricing strategies.

Use when App Store listing metadata in canonical `./metadata` JSON needs field edits, validation, push, keyword sync, or legacy fastlane migration. Not for translation-first localization, release-note drafting, or subscription/IAP display-name localizations.

Use when App Store subscription groups, subscriptions, or in-app purchases need localized display names or descriptions created or updated with `asc`. Not for app listing metadata, What's New release notes, keywords, screenshots, or pricing.

Audit an existing or proposed premium pass (battle pass, season pass) for value proposition integrity, progression health, free track balance, reward pacing, engagement loop quality, and economy impact. Use when evaluating a pass before launch, diagnosing why a pass is underperforming, reviewing a competitor's pass design, or stress-testing a proposed structure before committing to production.

Use when the user says 'audit my conversion rate', 'cro check', 'find conversion leaks', or asks what is hurting conversion before a paid campaign or after a redesign. Scores six friction dimensions: above-the-fold clarity, CTA hierarchy, form length, social proof, speed, trust signals.

Use when the user says 'run an seo aeo audit', 'improve my search visibility', 'optimize my site for search engines', or wants the site cited by AI answer engines. Audits on-page SEO and AEO, generates schema markup, and applies fixes on duplicates for review after a snapshot.

Use this skill for any task involving Thai date formatting, Buddhist Era (พ.ศ.) ↔ Gregorian (ค.ศ.) year conversion, or Arabic ↔ Thai numeral conversion. Trigger whenever the user asks to: convert พ.ศ. to ค.ศ. or vice versa, format a date in Thai government / business / casual style, parse a Thai date string with full or abbreviated month names, or convert digits between 0123456789 and ๐๑๒๓๔๕๖๗๘๙. Also trigger for requests like "แปลง พ.ศ. เป็น ค.ศ.", "จัดรูปแบบวันที่ไทย", "วันที่แบบราชการ", "เปลี่ยนเป็นเลขไทย", or any variation involving Thai calendar dates.

Use this skill for any task involving writing Thai-language social media captions, posts, or short-form copy. Trigger whenever the user asks to: write a caption for Facebook, Instagram, TikTok, Threads, X (Twitter), Pantip, or LINE TIMELINE in Thai, draft a Thai social post, write a Thai product/review/giveaway post, pick hashtags for a Thai audience, or adapt copy for a Thai social channel. Also trigger for requests like "เขียนแคปชั่น", "caption ภาษาไทย", "เขียน TikTok caption", "โพสต์ Facebook", "ลงไอจี", "caption social media Thai", "เขียนรีวิว", or any variation. If the output is a short Thai post designed to be published on a social platform, use this skill.

This skill should be used when the user asks "how does this scale", "scale to millions", "scaling roadmap", "where is the bottleneck", "what breaks first", "10x growth", "vertical vs horizontal scaling", "scale from zero", or "what's the next scale curve". It gives the order-of-magnitude evolution path (single server → tiers → replicas → cache → CDN → stateless tier → multi-region → sharding) and a way to diagnose the *next* bottleneck instead of memorizing one big diagram. Use it whenever a design must grow by orders of magnitude or a load increase is on the table, even if the user doesn't say "scaling".

Implements and customize Syncfusion .NET MAUI Funnel Charts (SfFunnelChart). Use when implementing funnel charts, sales funnel visualization, conversion funnel analysis, process stage visualization, or marketing funnel tracking. Covers funnel chart implementation, customization, data labels, legends, tooltips, segment spacing, and orientation.

>- Write, restructure, classify, and review documentation using the Diataxis framework. Use this skill whenever the user asks to create, improve, audit, or reorganize docs, documentation, knowledge bases, help centers, onboarding guides, internal process docs, manuals, runbooks, product docs, API/developer docs, tutorials, how-to guides, references, or explanations. Also use it when the user mentions Diataxis, tutorial, how-to, reference, explanation, docs taxonomy, documentation architecture, or asks why a document feels confusing. Do not use it for marketing copy, legal contracts, fiction, sales proposals, press releases, or persuasion-first writing unless the user explicitly wants a Diataxis-style documentation analysis.

> Self-configuring content creation pipeline with geo-lint validation. On first use, scans your project to learn its framework, content schema, categories, and authors, then creates SEO & GEO-optimized content matched to your brand voice. Validates every piece with geo-lint's 92 rules until "write blog", "new post", "content calendar", "brand voice", "content strategy".

> SEO & GEO content linter — validates Markdown/MDX files for AI search visibility using 92 deterministic rules (35 GEO, 32 SEO, 14 content quality, 8 technical, fix them, re-lint until clean. Use when optimizing content for AI citations, auditing SEO compliance, checking GEO readiness, or running pre-publish content "content optimization", "AI search", "citation readiness".

Generate product demo videos for websites and SaaS apps using Remotion. Scans the target project's codebase, proposes custom scenes with browser mockups, and writes bespoke .tsx scene files using shared animation primitives. Web apps only. Use when the user wants to create a demo video, product walkthrough, landing page hero video, or marketing video for a website or web app. Builds on appshot-core foundation.

> Conducts access review and entitlement audit against CIS Controls v8 (Controls 5, 6) and NIST SP 800-53 AC family. Auto-invoked when reviewing entitlement certifications, orphaned accounts, role explosion, segregation of duties violations, or quarterly access recertification campaigns. Produces findings with severity, framework mapping, and remediation roadmap.

Build .NET applications with the DevExpress Unit Conversion API for converting between metric and US units of measurement with type-safe fluent syntax. Use when converting distances, lengths, weights, temperatures, areas, volumes, speeds, or metric prefixes in .NET applications. Also use when someone mentions "DevExpress Unit Conversion", "UnitConversion", "DevExpress.UnitConversion", "convert units C#", "metric to imperial", "length conversion .NET", or asks about any unit conversion with DevExpress. Covers both .NET and .NET Framework.

Discover and select courses from Tongji Look (look.tongji.edu.cn). Lists recent or all courses, filters by keyword, and saves the chosen course for use with /trans, /note, and other commands. Prerequisite for all lecture workflows.

Expert sales council with 6 advisors (Cialdini, Hormozi, Rackham, Voss, Klaff, Schwartz) for pricing, persuasion, negotiation, copywriting, and pitch strategies.

Analyze web traffic, SEO performance, and search engine trends using Google Search Console, Google Analytics 4, and Bing Webmaster Tools. Use when the user asks to analyze traffic, check SEO, or find keyword opportunities.

> Generate comprehensive App Store listing documentation for iOS/macOS apps with multilingual support. Use when (1) Creating App Store listing content for a new app, (2) Generating multilingual App Store descriptions (English, Simplified Chinese, Traditional Chinese), (3) Preparing app metadata (title, subtitle, keywords, description), (4) Writing release notes or promotional text, (5) User asks to "generate appstore info", "create app listing", or "write app description".

1C platform API documentation tools via bsl-platform-help MCP server — search, info, members, constructors. Supports keyword, semantic (embeddings), and hybrid search. Use when checking built-in functions, types, methods, or properties of the 1C platform.

> Программная разработка правил обмена в «Конвертация данных 2.1» (КД 2.0) через MCP-toolkit к живой ИБ. Создание/чтение/изменение Конвертаций, ПКО, ПКС, ПКЗ, ПВД, ПОД в справочниках КД и выгрузка итогового XML штатными обработками КД (ВыгрузкаКонвертации, ВыгрузкаРегистрации, ЗагрузкаКонвертации, ЗагрузкаСтруктурыМетаданных). Содержит схему данных, шаблоны BSL для «работа с КД 2.0», «правила обмена в КД», «создать конвертацию», «настроить ПКО ПКС ПКЗ», «выгрузить правила обмена в XML», «конвертация данных 2.1», «загрузить метаданные конфигурации в КД», «автонастройка правил конвертации». conversion rule», «PKO PKS PKZ», «export exchange rules XML».

> Программная работа с «Конвертация данных, редакция 3.1» (КД 3.1) через ПКПД, ПОД, теневой модели метаданных (Конфигурации/Объекты/Свойства/Релизы) и слоя формата EnterpriseData (ВерсииФормата/ОбъектыФормата); расширение формата ED с собственным namespace; генерация модуля менеджера обмена и выгрузка XSD штатными обработками КД 3.1; перенос артефактов в расширение конфигурации. Содержит схему данных, BSL-шаблоны для execute_code, EnterpriseData», «настроить ПКО ПКС ПКПД ПОД», «расширение формата ED», «модуль менеджера обмена», «обмен через универсальный формат», «подключить конфигурацию rules», «conversion manager module».

Image generation with Google Gemini API. Models: gemini-2.5-flash-image (fast) or gemini-3-pro-image-preview (quality). For social media graphics, marketing, infographics.

Erstellt plattformoptimierte Social Media Inhalte für LinkedIn, X/Twitter, Discord, Reddit. B2B/MES-Industrie fokussiert.

Assess and analyze developer skill growth and progression. Identifies capability gaps, learning paths, and mastery levels across technology domains.

Gather and analyze competitive advertising campaigns. Extracts competitor ad content, messaging strategies, and market positioning information.

Create effective internal team communications. Drafts newsletters, announcements, and messages that inform and engage team members.

When a LinkedIn prospect connects, updates their status in the master tracker, creates their outreach message file, and generates a ready-to-post comment on their latest post.

Excellence-first strategic decision support. This skill should be used when users need to choose between options, pressure-test a plan, evaluate risk, or make a specific decision — across security, product, growth, operations, org design, and finance. Use when there is a decision with tradeoffs to score and a recommendation to make. For pure research ("what does the best in the world do about X?"), use best-in-world-research instead.

World-class practice research. This skill should be used when the user asks what the best in the world does about a specific problem, technique, or situation — covering product, engineering, design, marketing, compliance, operations, org design, and any other domain. Use when the goal is to understand elite-tier practice, not to make a strategic decision. Distinct from best-in-world-strategy, which is for choosing between options.

Expert customer lifecycle marketing guidance for retention, expansion, and advocacy. Use when designing onboarding programs, creating upsell strategies, preventing churn, building referral programs, or writing customer success content. Use for NPS programs, win-back campaigns, customer segmentation, and lifecycle email sequences.

Expert go-to-market strategist for SaaS applications. Use when planning GTM strategy, content strategy, social media strategy, personal brand development, business brand positioning, or channel selection. Covers LinkedIn, X/Twitter, TikTok, YouTube, and multi-channel distribution. Use for launch planning, audience building, founder-led marketing, and growth strategy.

Expert GTM marketing copywriter for emails, content, and social media. Use when writing marketing emails, email sequences, newsletters, blog posts, LinkedIn posts, Twitter/X threads, social content, brand copy, or personal brand content. Use for launch announcements, product updates, thought leadership, and engagement copy.

Expert product demonstration specialist for SaaS and B2B software. Use when preparing demos, structuring demo presentations, tailoring to stakeholders, handling objections during demos, managing live vs sandbox environments, or improving demo conversion rates. Covers remote and in-person demos, multi-stakeholder presentations, technical deep-dives, and executive briefings.

Expert growth product management guidance for SaaS applications. Use when designing growth loops, optimizing activation and onboarding, building retention systems, creating referral mechanics, running growth experiments, defining north star metrics, or implementing PLG strategies. Covers the full growth lifecycle from acquisition to monetization.

Expert event marketing guidance for conferences, webinars, and field programs. Use when planning event strategy, creating booth presence, running webinars, producing virtual events, writing event promotion copy, preparing speakers, designing follow-up sequences, or measuring event ROI. Use for conference sponsorships, trade shows, user conferences, meetups, field marketing, and hybrid events.

Expert pricing strategy and monetization guidance for SaaS and digital products. Use when designing pricing tiers, creating pricing pages, setting value metrics, developing bundle strategies, planning price increases, writing pricing copy, analyzing competitive pricing, or optimizing annual vs monthly positioning. Use for packaging decisions, discount policies, enterprise pricing, and behavioral pricing tactics.

Strategic marketing leadership guidance for B2B SaaS and technology companies. Covers go-to-market strategy, product marketing, content marketing, demand generation, SEO, community building, event marketing, PR, partnerships, and pricing strategy. Use when planning marketing strategy, launching products, building brand awareness, driving demand, or scaling marketing operations. Use for "marketing plan", "GTM strategy", "content strategy", "demand gen", "product launch marketing".

Expert PR and media relations guidance for earned media, press coverage, and reputation building. Use when writing press releases, crafting media pitches, developing journalist relationships, planning embargo strategies, managing crisis communication, placing thought leadership, building analyst relations, submitting award applications, or measuring PR coverage. Use for media outreach, press kits, speaking opportunities, and earned media strategy.

Expert performance marketing guidance for paid acquisition, CRO, and growth optimization. Use when creating ad campaigns, writing ad copy, optimizing landing pages, setting up A/B tests, analyzing CAC/LTV, building attribution models, or planning retargeting strategies. Use for Google Ads, Meta Ads, LinkedIn Ads, conversion tracking, budget allocation, and funnel optimization.

Expert partnership marketing guidance for building and scaling partner programs, co-marketing campaigns, and channel ecosystems. Use when developing partner strategy, creating co-marketing content, designing partner tiers, building affiliate programs, positioning in integration marketplaces, enabling channel partners, planning joint webinars, or structuring revenue sharing. Use for technology partnerships, reseller programs, strategic alliances, and partner relationship management.

Bridges asset requirements from motion design specs to production-ready assets. Parses specs for required assets, recommends free/paid sources, provides format conversion guidance, generates validated import code, and offers asset preparation checklists. Use when preparing assets for Remotion projects or when asked "where to get assets", "how to prepare assets", "asset formats for Remotion".

Expert renewal management guidance for maximizing retention and expansion revenue. Use when building renewal playbooks, forecasting renewal pipeline, structuring multi-year deals, developing pricing strategies, mitigating churn risk, defending against competitive displacement, negotiating contracts, attaching expansion to renewals, or optimizing renewal operations. Covers high-touch and tech-touch renewal motions, early renewal strategies, and save plays.

Expert sales negotiation strategist for B2B deal-making. Use when planning negotiation strategy, handling discount requests, closing deals, navigating procurement, or structuring win-win agreements. Covers anchoring, framing, BATNA development, multi-party negotiations, and contract terms. Use for enterprise deals, pricing discussions, and high-stakes negotiations.

Expert product marketing guidance for SaaS growth - trial acquisition, user activation to first value, and freemium-to-paid conversion. Use when writing landing pages, onboarding flows, email sequences, pricing pages, upgrade prompts, or any growth/conversion copy.