Competitor Research

matteotitta/competitor-research

Run deep research on a single competitor. Produces a dossier with executive summary, position + messaging, status-quo alternatives, key differentiators, pricing position, where-they-win / where-they-lose, threat assessment, and what to watch. Writes to marketing/competitors/MMYY-{competitor-slug}.md. Triggers - "competitor research", "competitive analysis", "research competitor X", "battlecard prep", "analyze [competitor name]

1k tokens

context cost

the whole folder, loaded on every use

files

instructions only

copies elsewhere

how many repositories repackaged it

stars on the repo

on the repository, not the skill itself

Install

one command, takes just this skill from the repository

npx skills add https://github.com/matteotitta/claude-code-marketing-quickstart --skill competitor-research

How to use it

Copy the folder

Take matteotitta/competitor-research from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.