Marketing Claude Skills
3 187 marketing skills from 354 authors. They cover promotion, ads, search and everything aimed at an audience. Half of them fit into 2 033 tokens or less — that is what one costs your context window when the agent loads it. 597 ship runnable scripts rather than instructions alone. 35 of them cannot work without an MCP server, most often rube. We also found 265 copies of these same skills sitting in other people's repositories — counted once here, not 265 times.
3 187 unique 354 authors 74 updated this month 129 from vendors
Find referring domains that link to multiple competitors but not to your site, then enrich with authority, anchor samples, and outreach angle per row. Produces a prospect list an outreach team can start emailing tomorrow. Use when the user asks for backlink gap analysis, link building opportunities, competitor backlink intersection, link prospecting, or wants referring domains they are missing.
Capture an SEO baseline snapshot for a domain or URL, then on later runs compare the current state and surface regressions. Tracks authority, traffic, keywords, backlinks, and on-page content. Three subcommands — `baseline`, `compare`, `history`. Use when the user asks for "SEO drift", "baseline this site", "did anything break", "SEO regression check", "compare before and after", "deployment check", or "monthly SEO snapshot".
E-E-A-T + CITE quality audit for an EXISTING piece of content. Scores Experience, Expertise, Authoritativeness, Trustworthiness, and citation-readiness for AI search; surfaces veto items that block publication; produces a publish / publish-with-fixes / no-publish verdict. Distinct from `seo-content-brief` (produces a NEW article from a topic) and from `seo-page` (URL-level keyword/traffic intelligence). Use when the user asks "content quality audit", "E-E-A-T check", "is this content good", "review this article", "content audit", "citation readiness", or "AI search readiness".
Compare a target domain to its top organic competitors and surface keywords the competitors rank for that the target does not, filtered by intent, volume, and difficulty. Use when the user asks for a competitor gap analysis, keyword gap, organic content gap, missing keyword opportunities, or wants to see what their competitors are ranking for that they are not.
Generate SEO-optimized "X vs Y" comparison and "alternatives to X" landing pages targeting comparative-intent keywords. Pulls competitor data, comparative-intent SERPs, and existing comparison pages to produce a balanced, structured page draft with feature matrix, schema, and conversion blocks. Distinct from `seo-agency-landing-page` (top-of-funnel demand-gen). Use when the user asks for "comparison page", "vs page", "alternatives page", "X vs Y", "alternative to X", or "competitor comparison page".
Build a content cluster plan from seed keywords — intent-grouped clusters, pillar+spokes architecture with H1/H2 suggestions per spoke, prioritised build order, and an internal-linking map. Plans a content tier across many articles (vs `seo-content-brief` which produces a single article from a topic; vs `seo-page` which audits one existing URL). Use when the user asks for keyword clustering, topical map, pillar content strategy, content cluster plan, or content calendar from a keyword list.
Hreflang and international SEO audit for multi-language and multi-region sites. Validates language-region codes, return tags, x-default, canonical alignment, and conflict detection across the per-URL HTML, the SE Ranking audit, and the XML sitemap. Use when the user asks "hreflang", "international SEO", "i18n", "language targeting", "x-default", "regional sites", or "multi-language SEO".
> Turn SE Ranking search-opportunity insights into a ready-to-publish social campaign in Planable. Use this skill whenever the user wants to convert SEO research into social content — keyword gaps, competitor wins, ranking losses, question keywords, or new topic opportunities — and have the posts drafted and scheduled in Planable. Trigger on things like "what should we post based on our SEO data", "turn these keyword gaps into posts", "our competitor is ranking for X, make social content about it", "repurpose our ranking opportunities into a campaign", "build a social campaign from search demand", or "fill the calendar based on what people are searching". Always activate when SE Ranking research is the starting point and Planable is the destination.
URL-level Generative Engine Optimization (GEO) analysis. For a specific URL, pulls AI Overview citation data scoped to the URL's primary keywords, identifies which AIO queries cite the URL vs which don't but should, and recommends page-level changes that improve LLM citability. Distinct from `seo-ai-search-share-of-voice` (domain-level, brand vs brand) — this is one URL, deeper. Use when the user asks "GEO for this page", "AIO citation analysis", "AI search readiness for URL", "why isn't this page cited", or "improve LLM citations".
Image SEO audit for a URL or domain. Pulls raw image inventory via Firecrawl, then audits alt-text quality, modern-format coverage (WebP / AVIF), responsive sizing (`srcset` / `sizes`), lazy-loading and LCP signals (`loading`, `fetchpriority`, `decoding`), CLS-safe dimensions, descriptive file names, and `ImageObject` JSON-LD. Optional PageSpeed Insights cross-reference for real byte-saving estimates. Produces a prioritised remediation list plus paste-ready picture-element markup and `ImageObject` schema. Distinct from `seo-technical-audit` (which surfaces audit-flagged image issues at the site level) and from `seo-schema` (which generates page-level JSON-LD but not image-specific markup). Use when the user asks for "image SEO", "image audit", "alt-text audit", "WebP coverage", "AVIF", "responsive images", "lazy loading", "CLS images", "image schema", "ImageObject", "image rich results", "licensable images", or "optimise images".
Local SEO audit for brick-and-mortar, service-area, and multi-location businesses. Covers Google Business Profile signals on the website, NAP consistency across page and schema, local-pack rank tracking, citation samples on Tier-1 directories, and reviews on Google / Yelp / Trustpilot. Distinct from `seo-page` (URL-level keywords, no local layer) and from `seo-schema` (which generates LocalBusiness markup — this skill defers to it). Use when the user asks "local SEO", "GBP", "Google Business Profile", "NAP", "local pack", "citations", "near me", "service area", or "multi-location SEO".
Mine longtail keywords + question keywords for a topic at scale to surface niche content opportunities. Outputs a content tier plan (template + URL pattern + sample pages + quality gates) suitable for programmatic publishing or steady editorial output. Distinct from `seo-keyword-cluster` (which plans pillar+spoke architecture from broad seeds) — this skill goes deeper into the long tail. Use when the user asks "longtail keywords", "question keywords", "niche content", "content opportunities at scale", "programmatic SEO", "content mining", or "what should I write about for {topic}".
Direct access to Google's own SEO data via Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, GA4 organic traffic, YouTube video search, Google NLP entity/sentiment analysis, Knowledge Graph entity verification, Web Risk safety, and Google Ads Keyword Planner. Bridges crawl-based analysis (the rest of this catalogue) with Google's real-time field data — actual Chrome user metrics, real indexation status, real search performance, real organic traffic. Use when the user asks "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", "google api setup", "real CWV data", "impressions", "clicks", "CTR", "position data", "LCP", "INP", "CLS", "FCP", "TTFB", "Lighthouse scores", "youtube SEO", "knowledge graph", "keyword planner", or "real google data".
URL-level SEO intelligence — which keywords this page ranks for, traffic captured, position history, SERP context, and AI Search citation status. Produces a keep / refresh / consolidate / kill verdict for one page. Distinct from `seo-technical-audit` (which checks technical health, not keyword/traffic performance) and from `seo-content-brief` (which produces a NEW article from a topic). Use when the user asks "analyze this page", "page SEO performance", "what does this URL rank for", "page traffic", "should I refresh this page", or provides a single URL for analysis.
Build a phased SEO roadmap for a domain — quarter-by-quarter, tied to the site's competitive position, content gaps, technical debt, and AI Search readiness. Synthesises the outputs of multiple skills (`seo-technical-audit`, `seo-content-audit`, `seo-keyword-cluster`, `seo-competitor-gap-analysis`, `seo-ai-search-share-of-voice`) into one site-level plan with sequencing, owners, and success metrics. Distinct from `seo-keyword-cluster` (keyword architecture for one topic), `seo-content-brief` (one article), and `seo-keyword-niche` (longtail content tier). Use when the user asks for an "SEO plan", "SEO strategy", "SEO roadmap", "90-day plan", "quarterly SEO plan", "site SEO strategy", or "where do we focus next".
Pull a domain's XML sitemap (and sitemap-of-sitemaps), then compare against the most recent SE Ranking website audit. Surfaces (a) sitemap entries the crawler couldn't find (orphans from the sitemap), (b) audit pages missing from the sitemap (probably an oversight), (c) sitemap entries that are now 404, (d) lastmod inconsistencies. Use when the user asks for "sitemap analysis", "check my sitemap", "sitemap vs audit", "missing pages", "orphan pages", or "sitemap health".
Diagnose why a page is not ranking by reading the SERP backwards. Identifies the page type Google rewards for the target keyword, scores the candidate page against that pattern from multiple persona perspectives, and recommends the page format that would win the SERP. Use when the user asks "why isn't this page ranking", "page type mismatch", "SXO", "search experience optimization", "intent mismatch", or wants a wireframe.
Detect existing JSON-LD structured data on a page, validate against Google's rich-result requirements, and generate missing schema markup (Article, Product, LocalBusiness, FAQPage, BreadcrumbList). Produces paste-ready JSON-LD script blocks. Use when the user asks for "schema markup", "structured data", "JSON-LD", "rich results", "schema validation", or "fix the schema on this page".
Focused one-shot technical SEO audit for a domain. Crawlability, indexability, security, mobile, structured data, JS rendering — single-pass deliverable, not a diff. Distinct from `seo-drift` (which tracks changes over time) and from `seo-page` (which audits keywords/traffic for one URL, not technical health). Use when the user asks "technical audit", "site audit", "audit my site", "crawl issues", "indexation issues", or "technical SEO check".
Subdomain ownership map for a domain. Lists subdomains, queries overview/keywords/competitors/backlinks per subdomain, surfaces which subdomains own which topic clusters, where there's fragmentation, and whether consolidation is warranted. Use when the user asks "subdomain analysis", "subdomain ownership", "subdomain SEO", "blog vs main domain", "support vs docs subdomain", or "should I consolidate subdomains".
> Find weak pages, technical issues, and content gaps in SE Ranking, then coordinate the fix end-to-end in Planable — drafting the rewritten page copy in a Universal content page for feedback and approval, and scheduling the supporting social distribution. Use this skill whenever the user wants to act on a site/SEO audit by getting content fixed and promoted, or says things like "audit the site and help us fix the weak pages", "we need to rewrite these pages and approve the new copy", "coordinate a content refresh", "turn audit findings into an action plan with social distribution", or "which pages should we fix and how do we get the updates reviewed". Always activate when SE Ranking findings need to become reviewed, approved content plus a social push.
Reddit & X/Twitter auto-reply bot for ecommerce/SaaS growth. Finds relevant posts about AI customer service, Amazon FBA, Shopify — posts genuine AI-generated replies mentioning your product. Includes Reddit account warmup (karma building) and lead tracking. Triggers: social reply bot, reddit auto reply, twitter auto reply, x auto reply, social media bot, amazon seller engagement, ecommerce social engagement, reddit warmup, karma building, warmup reddit, social leads, potential customers
Analyze assets on a Webflow site for SEO optimization. Identifies assets missing alt text and assets with non-SEO-friendly names, then generates and applies improvements.
Find and fix broken or insecure links across an entire site, including CMS content, to improve SEO and user experience. Audits HTTP/HTTPS issues and validates all internal and external links.
| Automate Qwoted (HARO-style PR platform) end-to-end and earn high-DR (bio + employer + contacts), search the Algolia-backed opportunity index, RESEARCH and BUILD a sourced statistics page on the user's topic (the linkable asset journalists love to cite), draft pitches as the user that link to that page, and submit them to journalists. Use this skill whenever the user asks for "PR opportunities", "Qwoted opportunities", "press mentions", "journalist requests", "HARO replies", "media pitches", "podcast guesting", "expert quotes", "stats page for SEO", "research page for journalists", or "backlinks from journalists".
Comprehensive SEO analysis skill for content optimization. Use when the user asks to perform SEO analysis, keyword research, content gap analysis, search intent analysis, or wants to optimize content for search engines. Covers topic-based keyword research (informational supply and search demand), website/document analysis, and actionable SEO recommendations. Works best with InfraNodus MCP tools for real Google data access.
PI Cognitive AI. Trigger: coding/development/fleet/architecture/API/debugging/bug/error/testing/compile/test/git/make/release/verify/product/requirements/ops/growth/creative/design/collaboration/team/communication/interaction/support, or 2+ failures/looping/giving-up/retry/nevermind
Get current time in any timezone and convert times between locations. Use when user asks about time in different cities, timezone conversions, or scheduling across timezones.
>- Use this skill for Bazi / Four Pillars, BaZi compatibility, True Solar Time, Ten Gods, Da Yun luck cycles, lunar-to-solar conversion, and Earthly Branch interactions with OpenFate Bazi MCP. 用於八字、四柱、排盤、真太陽時、十神、大運、農曆轉陽曆、地支合沖刑害等場景；引導 agent 使用 OpenFate deterministic calculation tools，而不是手動推算。
> Interactive interview that extracts content ideas from a professional's real work week. Through a structured but natural conversation, Claude helps the user discover insights, stories, and angles from their daily work that can become high-value personal brand content (LinkedIn posts, newsletters, talks, etc.). Use this skill whenever someone wants to find content ideas from their work, mentions "what should I post about", "I don't know what to write", "help me find content", "content from my week", "personal brand content", "weekly content review", or anything about mining their professional experience for things worth sharing. Also trigger when someone says they have nothing interesting to say or post — that's exactly who this is for.
Analyzes long-form content (transcripts, articles, interviews, webinars, podcast notes) and extracts the 3 best content ideas for any publishing platform — LinkedIn, Substack, blog, newsletter, podcast, YouTube, or other. Use this skill whenever the user provides a transcript, long-form content, or any extended text and wants to identify the best post ideas, extract content angles, mine a transcript for social content, or turn a recording/article into post ideas. Trigger on phrases like "extract ideas from this", "find post ideas in this transcript", "what can I post from this", "mine this content for ideas", "turn this transcript into posts", "help me repurpose this content", or any time the user pastes a long text and asks what to do with it for content purposes — regardless of platform. Always use this skill when repurposing long-form content into post ideas, even if the user phrases it casually.
Transforms a raw Growth Hacking experiment idea into a structured, actionable Experiment Card with market-backed description, detailed action plan with time estimates, and primary/secondary KPIs. Use this skill every time the user shares an idea for a growth experiment, a growth hypothesis, a test to launch, a marketing or product activity to experiment with, or asks to structure an idea into an action plan. Also trigger on phrases like "I have an idea for an experiment", "turn this idea into a card", "create an experiment card", "structure this experiment", "plan this growth test", "action plan for this growth idea", "give me the card for this experiment". Use this skill whenever there's a growth idea to structure, even if the user phrases it informally or incompletely.
Generates hyper-personalized cold outreach messages (email, LinkedIn DM, connection request) from raw prospect research. Use this skill every time the user wants to write a personalized cold email, LinkedIn message, or outbound sequence for a specific prospect. Trigger on phrases like "write a cold email to", "outreach for this prospect", "LinkedIn message for", "cold email for", "personalize this outreach", "write a sequence for", or whenever the user pastes prospect information and asks for a message. Always trigger this skill when the goal is to write outreach that references specific, real signals about the prospect — not a generic template.
> Optimizes any Substack content for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) — making it citable by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Use this skill whenever the user provides a Substack URL or pastes Substack post content and wants to increase AI visibility, get cited by AI search engines, optimize for generative search, or asks things like "optimize this for AI search", "make this citable by ChatGPT or Perplexity", "GEO optimize this post", "AEO this article", "how do I get AI to cite my newsletter", "optimize for AI overviews", "make this show up in AI answers". Always trigger this skill when the goal is to make a Substack post more visible inside AI-generated answers, not just Google rankings. This is separate from SEO metadata optimization.
Two-phase LinkedIn lead pipeline driven by linkedin-cli. Phase A imports leads from a search URL or filters, qualifies them against a configurable ICP via sub-agent, and stores them in a local SQLite database with round-robin assignment across one or more LinkedIn accounts. Phase B runs on a schedule per account — sends connection invites up to a daily limit and withdraws stale pending requests. Use when the user wants to grow their network from LinkedIn searches, manage outgoing invites at scale, ask status questions (counts, conversion, pending older than N days, last imports), pause/resume an account, change ICP, or install the recurring scheduler.
Optimize iOS App Store and Google Play Store listings for maximum discoverability and conversion. Perform competitive keyword research, craft keyword-optimized titles/subtitles/descriptions, design screenshot sequences, and generate A/B test variants. Use when the user has a built app and needs to write or improve their store listing, do ASO keyword research, optimize app metadata, plan screenshot strategy, or create listing variants for testing. Triggers on "optimize my app listing", "ASO", "app store optimization", "keyword research for my app", "improve my store listing", "screenshot strategy", "app store keywords", "play store listing".
Generate platform-specific, actionable growth playbooks for mobile apps. Use when planning a Product Hunt launch, creating TikTok/Reels content strategies, setting up Apple Search Ads campaigns, preparing App Store featuring submissions, building referral loops, designing email/push re-engagement campaigns, writing Reddit launch posts, or creating content marketing plans for app growth. Provides templates, scripts, timing guides, and step-by-step processes — not generic advice.
Systematically analyze app reviews for competitor research or own-app reputation management. Categorize reviews by sentiment and themes (bugs, missing features, UX complaints, pricing objections, praise, support issues), identify actionable patterns, produce structured analysis reports, and draft professional review responses. Use when the user says "analyze app reviews", "review analysis", "competitor reviews", "respond to reviews", "app review report", "what are users complaining about", "review sentiment analysis", "draft review responses", or wants to understand user feedback patterns for any iOS App Store or Google Play app.
Design effective paywalls, structure subscription tiers, and optimize pricing for mobile apps. Covers monetization model selection, paywall screen design, pricing psychology, A/B testing strategy, and RevenueCat/StoreKit/Google Billing integration. Use when the user wants to monetize an app, design a paywall, choose between subscription vs one-time purchase, set pricing tiers, improve conversion rates, plan pricing experiments, or integrate in-app purchases. Triggers on "design my paywall", "how should I price my app", "subscription tiers", "monetization strategy", "paywall copy", "free trial length", "RevenueCat setup", "improve paywall conversion".
Create and manage Neo4j vector indexes, run vector similarity search (ANN/kNN), store embeddings on nodes or relationships, use SEARCH clause (Neo4j 2026.01+, preferred) or db.index.vector.queryNodes() procedure (deprecated 2026.04, still works on 2025.x), configure HNSW and quantization options, pick similarity function and embedding provider dimensions, and batch-update embeddings. Use when tasks involve CREATE VECTOR INDEX, vector.dimensions, cosine/euclidean search, embedding ingestion pipelines, semantic or structural nearest-neighbor lookup, or hybrid search (vector + fulltext, multiple vector sources, or graph-derived scores). Does NOT handle GraphRAG retrieval_query graph traversal — use neo4j-graphrag-skill. Does NOT handle fulltext-only/keyword-only search — use neo4j-cypher-skill. Does NOT compute GDS graph embeddings (FastRP, Node2Vec) — use neo4j-gds-skill.
> Analyze pricing against costs and margins to optimize profitability.
| Write algorithm-optimized captions/descriptions for social media posts and reels. Supports Instagram (Reels, Feed, Carousel), TikTok, Threads, Facebook, and YouTube Shorts. The user sends material (text, image, script, competitor post, screenshot) and gets ready-to-use captions for ALL platforms at once, in English. Use when asked to "write a caption", "write a description", "caption for instagram", "описание к посту", "подпись для рилса", "описание для тикток", "caption for reels", "social media post", or any caption/description writing task. Also triggers when user sends an image, screenshot, or text and says something like "сделай описание", "напиши подпись", "caption this", "описание для этого".
Analyze competitors using Porter's four-component model - drivers, assumptions, strategy, capabilities.
Quick competitive landscape scan for any product or market. Takes a product/market description and returns a competitive map with positioning, gaps, and opportunities.
Generate actionable user personas from a product description, user data, or research notes. Not marketing fluff — behavioral personas that drive product decisions.
Analyze any product's strategy, UX decisions, business model, and growth loops. Use when a user wants to understand how a product works and why.
Ahrefs API analyst (extension). Reads referring domains, backlinks, organic keywords, and content explorer data via the official @ahrefs/mcp server. Pairs with seo-backlinks for multi-source confidence weighting.
AI image generation for SEO assets: OG/social preview images, blog hero images, schema images, product photography, infographics. Powered by Gemini via nanobanana-mcp. Requires banana extension installed. Use when user says \"generate image\", \"OG image\", \"social preview\", \"hero image\", \"blog image\", \"product photo\", \"infographic\", \"seo image\", \"create visual\", \"image-gen\", \"favicon\", \"schema image\", \"pinterest pin\", \"generate visual\", \"banner\", or \"thumbnail\".