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SEO Page Skill for Claude

by seranking

URL-level SEO intelligence — which keywords this page ranks for, traffic captured, position history, SERP context, and AI Search citation status. Produces a keep / refresh / consolidate / kill verdict for one page. Distinct from `seo-technical-audit` (which checks technical health, not keyword/traffic performance) and from `seo-content-brief` (which produces a NEW article from a topic). Use when the user asks "analyze this page", "page SEO performance", "what does this URL rank for", "page traffic", "should I refresh this page", or provides a single URL for analysis.

4k tokens
context cost
the whole folder, loaded on every use
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
108
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository 
npx skills add https://github.com/seranking/seo-skills --skill seo-page

What it tells the agent to use

found in the instruction text
WebFetch fetches pages from the network

The instruction itself

5 sections, as written by the author

> Example output: examples/seo-page-notion-keyboard-shortcuts-20260514/PAGE.md

Page Intelligence

Show what a single URL ranks for, what traffic it captures, where its weak and strong points are, and what to do about it. The deliverable is an opinionated verdict — KEEP, REFRESH, CONSOLIDATE, or KILL — anchored in objective signals from SE Ranking's URL-level data.

Prerequisites

  • SE Ranking MCP server connected.
  • Claude's WebFetch tool available (for the page-level HTML sense-check).
  • User provides: (a) a target URL, optionally (b) target market country (default: us), (c) primary topical keyword (auto-inferred from <title> + <h1> if not supplied).

Process

  • Validate target & preflight. See skills/seo-firecrawl/references/preflight.md for the canonical 3-stage preflight (credit balance, Firecrawl availability, Google APIs). Skill-specific notes:
  • Confirm the URL is fetchable; derive parent domain. If the user supplied a primary keyword, use it; otherwise infer it in step 3.
  • Estimated SE Ranking cost for this skill: ~10–15 credits typical (URL overview, ranking keywords, page authority, SERP context for top 3–5 keywords).
  • Firecrawl: optional with WebFetch fallback, ~1 Firecrawl credit if available. When available, step 6 recovers og:*, twitter:*, canonical, robots meta, JSON-LD types, and hreflang count from raw <head> — WebFetch returns markdown only and strips those fields. Without Firecrawl, the affected lines in PAGE.md emit (skipped — Firecrawl not installed). Pass --no-firecrawl to treat Firecrawl as unavailable even when installed (credit conservation).
  • Google APIs: tier 1 (GSC available) unlocks step 4b (GSC URL performance + URL Inspection) after the page-authority step. See skills/seo-google/references/cross-skill-integration.md § "seo-page" for the full recipe.
  • URL-level overview DATA_getUrlOverviewWorldwide
  • Pull keyword count, organic traffic estimate, paid keyword count, paid traffic estimate, top regions.
  • Note: traffic estimates are directional — they don't replace Google Search Console.
  • Ranking keywords DATA_getDomainKeywords (use the url param for exact match — not filter_url)
  • Pull every keyword the URL ranks for in the target country, with positions.
  • Sort by traffic-weighted score: volume × CTR-by-position (use a standard CTR curve: 1=28%, 2=15%, 3=11%, 4=8%, 5=7%, 6=5%, 7=4%, 8=3%, 9=2%, 10=2%, 11+=1%).
  • Take the top 3–5 as the URL's "primary keywords" for SERP work in step 5.
  • Page authority DATA_getPageAuthority + DATA_getPageAuthorityHistory
  • Current PA score and its 12-month trajectory.
  • Flag any drop > 5 points in the last 90 days.

4b. GSC URL performance + URL Inspection *(only if google-api.json is present, tier ≥ 1)*

  • Replaces the directional traffic estimate from step 2 with first-party Google data for the exact URL.
  • Pull GSC search analytics for the URL (last 28 days, by query and page):

python3 scripts/gsc_query.py --property "{config.default_property}" --url "{target_url}" --days 28 --json

  • Pull URL Inspection (real indexation status, canonical Google sees, last crawl date):

python3 scripts/gsc_inspect.py "{target_url}" --site-url "{config.default_property}" --json

  • If the URL's domain isn't a verified GSC property: surface "GSC: {target_domain} not verified — add it in Search Console" and continue with SE Ranking data only.
  • Surface in PAGE.md "## Snapshot": GSC last 28d: {clicks}/{impressions}/{ctr}% CTR / pos {position} and Google sees: {INDEXED|EXCLUDED} · canonical {userCanonical} → {googleCanonical} · last crawled {date}.
  • Feed into the verdict heuristic: INDEXED + impressions > 100 + position 4–10 → harden REFRESH (clear quick-win). EXCLUDED (any reason) → harden KILL or CONSOLIDATE. userCanonical ≠ googleCanonical → flag as critical issue regardless of verdict.
  • See skills/seo-google/references/cross-skill-integration.md § "seo-page" for the full recipe.
  • SERP context DATA_getSerpResults and DATA_getAiOverview
  • For each of the 3–5 primary keywords:
  • Top 10 organic results (URL, title, snippet).
  • SERP features present (PAA, image carousel, video, shopping, etc.).
  • AIO presence and citations — is this URL cited in the AIO?
  • HTML sense-check WebFetch (always) + mcp__firecrawl-mcp__firecrawl_scrape (when available)
  • WebFetch first (free, instant): extract <title>, meta description, all <h1..h6>, lang, word count, internal-link count, image count. WebFetch returns markdown so anything in <head> beyond <title> is lost — the next bullet recovers it.
  • Firecrawl second (1 Firecrawl credit; pass formats: ["rawHtml"]) — recovers what WebFetch can't see. Pin the format to rawHtml; the default html is post-processed and silently strips canonical, hreflang, and <script type="application/ld+json"> blocks on many sites. If those head fields come back zero on a site that obviously has them (any major SaaS homepage), you forgot the rawHtml flag — re-run.
  • From metadata: og:title, og:description, og:image, twitter:card, viewport, robots meta, canonical URL.
  • From the returned rawHtml: every <script type="application/ld+json"> block. Parse each as JSON, list detected @types (Article, BreadcrumbList, Organization, Product, etc.). Note any block that fails to parse.
  • hreflang: count <link rel="alternate" hreflang="…"> occurrences in rawHtml.
  • If Firecrawl unavailable: the WebFetch portion still runs; populate Page basics' OG / Twitter / canonical / robots / JSON-LD / hreflang lines as (skipped — Firecrawl not installed). Don't infer from markdown.
  • Sense-check: does the page actually talk about its top-ranking keyword in title and H1? If a page ranks for keywords it doesn't address textually, that's a strong consolidation signal.
  • Domain context DATA_getDomainOverviewWorldwide (parent domain)
  • Light-weight: parent DA, total keywords, total traffic. Used to contextualise the page's PA against its domain.
  • Cannibalization check DATA_getDomainPages
  • Pull the parent domain's pages ranked by organic traffic. Cap at the top 50 — that's where the cannibalization risk concentrates.
  • For the candidate URL's top-3 traffic-weighted keywords (from step 3), scan the peer-page list: does any other URL on the same domain rank in the top 20 for any of those keywords?
  • Cannibalization signal: any peer URL ranking ≤ 20 for the candidate's top-3 keywords. Record peer URL, keyword, peer position vs candidate position, peer traffic.
  • Cheaper than the old approach. Previous versions cross-checked via DATA_getDomainKeywords on the parent domain — that endpoint can return tens of thousands of rows on large sites and is unnecessarily heavy for this question. DATA_getDomainPages ranked by traffic surfaces the high-impact peers directly.
  • If no peer URL competes, this signal is "no cannibalization detected" — pass through to step 9.
  • Synthesise verdict
  • Apply the verdict heuristic (see Tips) to produce KEEP / REFRESH / CONSOLIDATE / KILL.
  • For REFRESH, identify the top 3 specific changes (e.g., "add an H2 on 'alternatives' which 7 of 10 SERP winners use").
  • Write PAGE.md (output spec below).

Output format

Create a folder seo-page-{target-slug}-{YYYYMMDD}/ with:

seo-page-{target-slug}-{YYYYMMDD}/
├── PAGE.md                       (synthesised verdict + plan — primary deliverable)
├── keywords.csv                  (full keyword list with positions — load-bearing CSV the auditor walks through row-by-row)
├── 04-serp-context.md            (top 10 + AIO for top 3–5 keywords — load-bearing reference for SERP-driven REFRESH discussions)
└── evidence/
    ├── 01-url-overview.md        (raw DATA_getUrlOverviewWorldwide)
    ├── 02-keywords.md             (raw DATA_getDomainKeywords filtered)
    ├── 03-authority.md            (PA + history)
    ├── 05-page-snapshot.md        (HTML extracts)
    └── 06-cannibalization.md      (peer pages on the same domain competing for the top-3 keywords)

Top-level: PAGE.md + keywords.csv + 04-serp-context.md. The other step files preserve raw API/HTML extracts in evidence/ for reproducibility — auditors lean on the CSV and SERP context, not the per-call dumps.

PAGE.md follows this shape:

# Page Intelligence: {URL}

> Snapshot dated {YYYY-MM-DD} · Country: {country} · Primary keyword: {keyword}

## Snapshot
- Ranking keywords: {n}
- Estimated monthly organic traffic: {n}
- Page authority: {PA} ({↑/↓ trajectory over 90 days})
- Primary topic: {topic}
- AIO citations: {n} of {checked} primary-keyword AIOs cite this URL
- GSC last 28d: {clicks} clicks / {impressions} impressions / {ctr}% CTR / avg position {n}  *(or `not configured` / `property not verified`)*
- Google sees: {INDEXED|EXCLUDED|...} · canonical {userCanonical} {→ googleCanonical if differ} · last crawled {YYYY-MM-DD}

## Page basics
- `<title>`: {value}
- meta description: {value | absent}
- `og:title`: {value | absent | skipped — Firecrawl required}
- `og:description`: {value | absent | skipped}
- `og:image`: {url | absent | skipped}
- `twitter:card`: {summary | summary_large_image | absent | skipped}
- `<link rel="canonical">`: {URL | self-referential | absent | skipped}
- meta robots: {index,follow | noindex,nofollow | absent | skipped}
- JSON-LD types detected: {Article, BreadcrumbList, Organization | none | skipped}
- hreflang variants: {n | skipped}

## What this page wins
- {keyword} — position {n}, ~{volume} monthly searches, ~{traffic} monthly clicks.
- ... (top 3–5)

## Almost-wins (page-2 refresh opportunities)
- {keyword} — position {n}, ~{volume} monthly searches. The top 3 SERP winners all do {pattern} that this page doesn't.
- ... (top 3 examples)

## What this page misses
- {keyword} — competitors {comp1}, {comp2} rank in top 5; this page is absent.
- ...

## Same-domain cannibalization
- {peer URL} — ranks position {n} for "{keyword}" (candidate ranks position {m}). Peer estimated traffic: {n}/mo.
- ... (only list rows where a peer URL ranks ≤ 20 for one of the candidate's top-3 keywords; if none, write "No same-domain cannibalization detected on top-3 keywords.")

## AI Search angle
- {n} of {checked} AIO queries on the URL's keywords cite this page.
- The AIOs that DON'T cite this page tend to cite {pattern} (e.g., comparison tables, step-by-step how-tos).
- Recommended GEO move: {one specific change}.

## Verdict: {KEEP | REFRESH | CONSOLIDATE | KILL}

Reasoning: {1–2 sentences anchored in objective signals from above}.

### If REFRESH — top 3 changes
1. {Specific change}
2. {Specific change}
3. {Specific change}

## Raw data
- keywords.csv — full enriched ranking-keyword list
- 04-serp-context.md — per-keyword SERP top-10 with AIO
- evidence/05-page-snapshot.md — HTML extracts

keywords.csv columns: keyword,volume,kd,position,intent,traffic_estimate,url

Tips

  • Respect SE Ranking Data API rate limit: 10 requests per second. The 3–5 SERP queries in step 5 should be paced sequentially.
  • Call DATA_getCreditBalance before running. ~10–15 credits is typical for one URL.
  • Verdict heuristic:
  • KEEP: PA stable or up; traffic stable or up; top 3 keywords held in their positions; AIO citations present where AIO appears.
  • REFRESH: any of (PA dropped >5 in 90 days; traffic dropped >20%; a top-3 keyword fell to position 11+; AIO citations missing while competitors get cited). Hardens when GSC data (step 4b) shows INDEXED + impressions > 100 + average position 4–10 (clear quick-win territory).
  • CONSOLIDATE: cannibalization detected (step 8) — a peer URL on the same domain ranks ≤ 20 for one or more of the candidate's top-3 keywords. CONSOLIDATE harden when the peer outranks the candidate AND captures higher traffic; otherwise CONSOLIDATE recommendation is "merge into the candidate" rather than "kill the candidate."
  • KILL: PA <10 AND traffic <50/mo AND no top-10 keyword AND no internal links pointing to it. Hardens when JSON-LD schema is also absent (Firecrawl detected zero blocks) — the page has no signals for any crawler, organic or AI. Also hardens when URL Inspection (step 4b) returns EXCLUDED for any reason.
  • GSC canonical mismatch (any verdict): if step 4b detects userCanonical ≠ googleCanonical, flag this as a critical issue in PAGE.md regardless of the verdict — it points at indexing instability that the verdict on its own can't resolve.
  • Don't invent reasons. Anchor every claim in PAGE.md to a number from the raw data files.
  • When between KEEP and REFRESH, default to REFRESH — small refreshes compound.
  • The keywords.csv is the auditable trail. If a stakeholder questions the verdict, walk them through the CSV row by row.
  • For pages with very low data (new pages, <5 ranking keywords), the verdict is unreliable. Flag as "insufficient data — re-run after 60 days" rather than forcing a verdict.
  • DATA_getPageAuthorityHistory all-zeros caveat: if the endpoint returns inlink_rank: 0 (or equivalent) for every date in the history window, treat as "insufficient history" — don't claim a drop or recommend REFRESH based on it. Often happens for very high-authority pages where the metric is saturated, or for URLs that haven't accumulated enough longitudinal data. Cross-check with DATA_getPageAuthority (current value) — if current PA is meaningful but history is flat-zero, flag the gap explicitly in PAGE.md rather than synthesising a trajectory.

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How to use it

Copy the folder

Take seranking/seo-page from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.