Marketing Claude Skills
3 187 marketing skills from 354 authors. They cover promotion, ads, search and everything aimed at an audience. Half of them fit into 2 033 tokens or less — that is what one costs your context window when the agent loads it. 597 ship runnable scripts rather than instructions alone. 35 of them cannot work without an MCP server, most often rube. We also found 265 copies of these same skills sitting in other people's repositories — counted once here, not 265 times.
3 187 unique 354 authors 74 updated this month 129 from vendors
> Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", "X vs Y", "versus", "compare competitors", or "alternative to".
> Generate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density guidance, and page-type templates. Supports both new page briefs and improve-existing-page briefs. Use when user says "content brief", "write a brief", "content outline", "blog brief", "service page brief", "brief for", "writing brief", "content plan", or "outline for".
> Content quality and E-E-A-T analysis with AI citation readiness assessment. Use when user says "content quality", "E-E-A-T", "content analysis", "readability check", "thin content", or "content audit".
> and track regressions over time. Git for SEO — baseline, diff, and track changes to your on-page SEO. Use when user says "SEO drift", "baseline", "track changes", "did anything break", "SEO regression", "compare SEO", "before and after", "monitor SEO changes", or "deployment check".
> intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps. Combines on-page product SEO with marketplace data from DataForSEO Merchant API. Use when user says "ecommerce SEO", "product SEO", "Google Shopping", "marketplace SEO", "product schema", "Amazon SEO", "product listings", "shopping ads", or "merchant SEO".
> FLOW framework integration — evidence-led SEO using the Find → Leverage → Optimize → Win loop. Surfaces stage-specific AI prompts from the FLOW knowledge base (41 prompts, CC BY 4.0). Use when user says "FLOW", "FLOW framework", "seo flow", "evidence-led SEO", "find leverage optimize win", or wants stage-specific SEO prompts.
> Optimize content for AI Overviews (formerly SGE), ChatGPT web search, Perplexity, and other AI-powered search experiences. Generative Engine Optimization (GEO) analysis including brand mention signals, AI crawler accessibility, llms.txt compliance, passage-level citability scoring, and platform-specific optimization. Use when user says "AI Overviews", "SGE", "GEO", "AI search", "LLM optimization", "Perplexity", "AI citations", "ChatGPT search", or "AI visibility".
> PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", "google api setup", "real CWV data", "impressions", "clicks", "CTR", "position data", "LCP", "INP", "CLS", "FCP", "TTFB", or "Lighthouse scores".
> Hreflang and international SEO audit, validation, and generation. Detects common mistakes, validates language/region codes, and generates correct hreflang implementations. Use when user says "hreflang", "i18n SEO", "international SEO", "multi-language", "multi-region", or "language tags".
AI image generation for SEO assets: OG/social preview images, blog hero images, schema images, product photography, infographics. Powered by Gemini via nanobanana-mcp. Requires banana extension installed. Use when user says \"generate image\", \"OG image\", \"social preview\", \"hero image\", \"blog image\", \"product photo\", \"infographic\", \"seo image\", \"create visual\", \"image-gen\", \"favicon\", \"schema image\", \"pinterest pin\", \"generate visual\", \"banner\", or \"thumbnail\".
> Image optimization analysis for SEO and performance. Checks alt text, file sizes, formats, responsive images, lazy loading, CLS prevention, image SERP rankings (via DataForSEO), and image file optimization (WebP/AVIF conversion, IPTC/XMP metadata injection). Use when user says "image optimization", "alt text", "image SEO", "image size", "image audit", "optimize images", "image metadata", "image SERP", "convert to webp", or "image file optimize".
> Local SEO analysis covering Google Business Profile optimization, NAP consistency, citation health, review signals, local schema markup, location page quality, multi-location SEO, and industry-specific recommendations. Detects business type (brick-and-mortar, SAB, hybrid) and industry vertical (restaurant, healthcare, legal, home services, real estate, automotive). Use when user says "local SEO", "Google Business Profile", "GBP", "map pack", "local pack", "citations", "NAP consistency", "local rankings", "service area", "multi-location", or "local search".
> Maps intelligence for local SEO — geo-grid rank tracking, GBP profile auditing via API, review intelligence across Google/Tripadvisor/Trustpilot, cross-platform NAP verification (Google/Bing/Apple/OSM), competitor radius mapping, and LocalBusiness schema generation from API data. intelligence), DataForSEO + Google (maximum coverage). Use when user says "maps", "geo-grid", "rank tracking", "GBP audit", "review velocity", "competitor radius", "maps analysis", "local rank tracking", "Share of Local Voice", or "SoLV".
> Deep single-page SEO analysis covering on-page elements, content quality, technical meta tags, schema, images, and performance. Use when user says "analyze this page", "check page SEO", "single URL", "check this page", "page analysis", or provides a single URL for review.
> Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".
> Programmatic SEO planning and analysis for pages generated at scale from data sources. Covers template engines, URL patterns, internal linking automation, thin content safeguards, and index bloat prevention. Use when user says "programmatic SEO", "pages at scale", "dynamic pages", "template pages", "generated pages", or "data-driven SEO".
> Detect, validate, and generate Schema.org structured data. JSON-LD format preferred. Use when user says "schema", "structured data", "rich results", "JSON-LD", or "markup".
> Analyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Use when user says "sitemap", "generate sitemap", "sitemap issues", or "XML sitemap".
> mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives. Identifies why well-optimized pages fail to rank by analyzing what Google rewards for each keyword. Use when user says "SXO", "search experience", "page type mismatch", "SERP analysis", "user story", "persona scoring", "why isn't my page ranking", "intent mismatch", or "wireframe".
> URL structure, mobile, Core Web Vitals, structured data, JavaScript rendering, and IndexNow protocol. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals", "site speed", or "security headers".
Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, sitemap analysis, and GEO for AI Overviews/ChatGPT/Perplexity. Industry detection for SaaS, e-commerce, local, publishers, agencies. Triggers on: SEO, audit, schema, Core Web Vitals, sitemap, E-E-A-T, AI Overviews, GEO, technical SEO, content quality, page speed, structured data.
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.
Create platform-specific social media posts for LinkedIn, Facebook, Instagram, and Reddit. Handles character limits, hashtag strategies, hook placement, and image specs per platform. Works from scratch, from existing content (blog, newsletter, announcement), or as a multi-platform campaign. Produces copy-paste-ready posts. Triggers: 'social media post', 'linkedin post', 'facebook post', 'instagram caption', 'reddit post', 'social posts', 'post to social', 'repurpose for social', 'social media campaign'.
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.
Create platform-specific social media posts for LinkedIn, Facebook, Instagram, and Reddit. Handles character limits, hashtag strategies, hook placement, and image specs per platform. Works from scratch, from existing content (blog, newsletter, announcement), or as a multi-platform campaign. Produces copy-paste-ready posts. Triggers: 'social media post', 'linkedin post', 'facebook post', 'instagram caption', 'reddit post', 'social posts', 'post to social', 'repurpose for social', 'social media campaign'.
Audit and optimize content for SEO, GEO (generative engine optimization), and AEO (answer engine optimization). Use when user asks to "audit SEO", "check search visibility", "optimize for AI search", "generate schema markup", "validate metadata", "extract keywords", "optimize for Perplexity/ChatGPT/Gemini", "check Open Graph tags", "submit to IndexNow", or mentions SEO, GEO, AEO, or search optimization. Do NOT use for creating new content from scratch or image optimization.
Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, analyze my site, or website health check.
Counts and compares blog posts across a target and competitors, audits content freshness via sitemap lastmod dates, and maps competitor organic keywords (US, non-branded, informational) against the target to surface ranking gaps. Use when asked to compare blog counts, content volume, publishing cadence, content freshness, keyword mapping, keyword gap analysis, or competitor keyword reports — e.g. "how many blog posts does X have vs Y", "how fresh is content on X", "where does [target] rank for [competitor] keywords", "keyword gap between X and Y". Works from company names alone. Always use for blog comparison, freshness audits, and keyword mapping tasks.
> Generates a fully structured SEO content **outline** (not a finished brief) and exports it as a formatted .docx Word document. The output is a skeleton for a writer to fill in — section headings, topic prompts, angles — not pre-written paragraphs. Use this skill whenever a user provides a blog title, focus keyword, domain URL, or any combination of those and asks to generate an outline, brief, blog brief, SEO brief, article structure, or content plan. Also trigger when the user says "create a brief for X", "generate an outline for [topic]", "make a content brief", "I need a brief for [URL or keyword]", or pastes a title and asks what the structure should look like. This skill handles input validation, domain analysis, keyword enrichment, audience inference, archetype-aware section selection, and full .docx generation — always use it rather than writing ad-hoc outlines.
> Prospects companies across developer-focused tech verticals for developer marketing agency outreach. Use this skill whenever a user provides a vertical (e.g. AI Agentic, IAC, DevTools, Observability, DevOps, FinOps, AI/SDLC, AI Orchestration, or any other tech vertical) and wants a list of prospect companies to target. Also trigger when the user says "prospect for", "find companies in", "give me leads for", "build a prospect list", or provides a vertical name alongside funding stage and headcount filters. Always use this skill — never attempt prospecting without following this structured workflow. The skill finds exact-fit companies only (never adjacent), maps a real outreach signal and email pain point for each, sources every data point with Headcount, Signal, Signal Sources, Geography, Pain Point, Pain Point Sources.
> Audits any developer documentation site across 33 checks in 7 categories and produces a scored report (out of 100) with Pass / Warn / Fail status per check. Use this skill whenever a user provides a docs URL and asks to audit it, review it, score it, check its quality, or evaluate it for AI discoverability, SEO, structure, content, or completeness. Also trigger when the user says "run a docs audit", "audit these docs", "check this documentation", "how good are the docs for X", or pastes a docs URL with any evaluative intent. Always use this skill — do not attempt a freeform docs review without following this structured workflow.
> Generates a 3-month SEO performance HTML report for any domain using DataForSEO data. Fetches baseline vs current traffic, keyword rankings, top content pages, and competitive #0D0A1A background, #8157F2 purple accent, Instrument Sans + DM Sans + DM Mono typography. Use this skill whenever a user provides a target domain and a list of competitor URLs and asks for an SEO report, performance report, SEO analysis, competitive SEO comparison, traffic report, ranking report, or 3-month SEO summary. Also trigger when the user says "generate SEO report for X vs Y and Z", "create a performance report", "compare my SEO against competitors", or pastes a domain and asks how it's performing versus the market. Always use this skill for SEO report generation — do not attempt to build the report without following this structured data-fetch and HTML generation workflow.
> Runs a full dead-end page audit for any website. Discovers all blog/content pages, detects which ones have zero outgoing links to any URL on the same domain, fetches keywords, clusters pages by topic, and generates 3 outgoing link suggestions per dead-end page with anchor text, placement guidance, and ready-to-paste context copy. Outputs a styled HTML report matching report-style-reference.html. Automatically detects site framework (Next.js, static, WordPress) and uses the correct detection CMS sites. Trigger when a user provides a domain or URL and asks for a dead-end page audit, outgoing internal links audit, "which pages don't link out", "find pages with no internal links in the content", "pages that are link dead-ends", or any variation of finding pages that have zero outgoing links to the same domain. Always use this skill for dead-end page audits — never attempt the workflow without following every step here.
Periodic check on team dynamics, engagement signals, and development trajectory for all direct reports. Surfaces patterns across the team: who might need more challenge, who might need more support, who hasn't had a 1:1 recently. Uses two universal lenses: performance & growth, and wellbeing & connection. Outputs are prompts for reflection, not diagnoses.
Campaign orchestration — multi-library skill production with dependency tracking, file-based state, and resume. Use when the user asks to "run a campaign" or "orchestrate skills.
Creates interactive causal-loop diagram (CLD) articles for MkDocs Material sites. Use when the user wants to visualize feedback loops, systems archetypes (reinforcing/balancing loops, limits to growth, tragedy of the commons), or any topic with competing runaway and stabilizing dynamics. Produces vis-network diagrams — not static images or Mermaid.
A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).
Perform a focused SEO audit on JavaScript concept pages to maximize search visibility, featured snippet optimization, and ranking potential
> Resolve merge conflicts in the current branch. Only invoke when the user explicitly runs /hk-merge-resolve. Do NOT auto-trigger on mentions of merge conflicts, conflict markers, or similar keywords.
Generate and maintain description frontmatter for Rspress documentation files (.md/.mdx). Use when a user wants to add SEO descriptions, improve search engine snippets, generate llms.txt metadata, prepare docs for AI summarization, or batch-update frontmatter across an Rspress doc site. Also use when adding new documentation pages to an Rspress project — every new doc file needs a description.
Manages md2wx CLI for converting Markdown to WeChat Official Account drafts. Use when working with WeChat article publishing, Markdown to HTML conversion, or WeChat media upload.
Core Shopify Hydrogen APIs — createHydrogenContext, cart handler, CartForm, caching strategies, pagination, SEO, variant selection, analytics, and CSP.
Analyze whether TikTok or Instagram search traffic is a viable growth channel for your business. Uses ScaleBrick's framework to evaluate demand, competition, content fit, and intent categories. Ends with a go/no-go recommendation.
Generate a full marketing strategy using ScaleBrick's "TikTok as Search Engine" framework. Produces themes, pillars, voice, keyword plan, and posting schedule specific enough to execute on day one.
Audit competitors using ScaleBrick's 3-surface framework (social, web/pages, SEO). Categorizes their pricing, features, and landing pages. Identifies gaps you can exploit, positioning angles no one is claiming, and specific moves you can make this week.
Research high-intent TikTok and Instagram search keywords using ScaleBrick's framework. Returns categorized keywords with intent type, search volume estimate, difficulty score, and content angle for each.
Load when a task needs anti-template frontend visual direction, design-read calibration, or pre-flight critique for landing pages, portfolios, marketing pages, or redesigns; do not load for dashboards, data tables, multi-step product UI, routine frontend logic, HTML reports, slide decks, or generic code explanation.
Load when a task needs a browser-based HTML presentation, talk or pitch deck, existing-deck enhancement, or PPT/PPTX-to-web conversion; do not load for reports, product UI, or interactive courses.