Marketing Claude Skills
3 187 marketing skills from 354 authors. They cover promotion, ads, search and everything aimed at an audience. Half of them fit into 2 033 tokens or less — that is what one costs your context window when the agent loads it. 597 ship runnable scripts rather than instructions alone. 35 of them cannot work without an MCP server, most often rube. We also found 265 copies of these same skills sitting in other people's repositories — counted once here, not 265 times.
3 187 unique 354 authors 74 updated this month 129 from vendors
> SaaS pricing design and optimization covering value metric selection, tier architecture, price point research, pricing page design, price increase execution, and competitive pricing analysis.
> Marketing leadership advisor on brand strategy, demand generation, and marketing operations. Use when building a marketing strategy, planning demand-gen campaigns, designing lead scoring models, or aligning marketing with revenue.
> Security leadership for growth-stage companies. Use when building security programs, selecting compliance frameworks (SOC 2, ISO 27001, HIPAA, GDPR), managing incidents, or assessing vendor risk.
> Systematic competitor tracking that feeds positioning, battlecards, and roadmap decisions. Use when analyzing competitors, building battlecards, tracking market moves, conducting win/loss analysis, or updating positioning.
> net revenue retention. Use when designing the revenue engine, setting quotas, modeling NRR, evaluating pricing, or scaling sales teams.
> Statute and regulation interpretation framework. Use when reading statutes, classifying requirements, analyzing operative keywords, applying canons of construction, or mapping compliance obligations from legislative text.
> significance for conversion experiments. Use when setting up an A/B test, calculating sample size, designing an experiment, or analyzing results.
> Optimize content to rank in AI search engines (AI Overviews, Perplexity, ChatGPT) via generative engine optimization (GEO), citability audits, and schema markup. Use when optimizing for AI search, generative search, or LLM visibility.
> Design ad creative across Google, Meta, LinkedIn, Twitter/X, and TikTok with platform format specs, headline formulas, and A/B testing. Use when writing ad copy, generating headline variations, creating ad sets, or validating creative.
> event taxonomy, conversion tracking, and UTM strategy. Use when building a tracking plan, debugging missing events, setting up GTM, or auditing existing analytics.
> App Store Optimization toolkit for researching keywords, optimizing metadata, and tracking mobile app performance on Apple App Store and Google Play Store.
> Analyzes campaign performance with multi-touch attribution, funnel conversion, and ROI calculation for marketing optimization
> Write and optimize B2B cold email outreach sequences that get replies, covering personalization, follow-up cadence, deliverability, and compliance. Use when writing cold outreach, prospecting/SDR emails, or building outbound sequences.
> Create SEO-optimized marketing content with consistent brand voice, using a brand voice analyzer, SEO optimizer, and content frameworks. Use when writing blog posts, creating social content, or analyzing brand voice.
> research, briefs, drafting, SEO, readability, and editorial gates. Use when writing blog posts, articles, guides, or long-form content end-to-end at scale.
> Write persuasive marketing copy for homepages, landing, pricing, feature, and product pages using headline formulas, CTA frameworks, and objection handling. Use when writing page copy, improving headlines, crafting CTAs, or conversion copy.
> Generate high-converting landing pages with page structure, copy frameworks (PAS, AIDA, BAB), CTA strategy, SEO meta, and Core Web Vitals optimization. Use when creating landing pages, campaign pages, lead capture pages, or conversion pages.
> Growth marketing covering experimentation, funnel optimization, acquisition channels, retention, and viral growth. Use when designing A/B experiments, optimizing AARRR funnel stages, or prioritizing channels by CAC and LTV.
> Marketing analytics covering campaign analysis, attribution and marketing mix modeling, ROI measurement, and performance reporting. Use when analyzing campaign ROI, comparing attribution models, or optimizing budget allocation.
> Create and maintain the foundational context doc (positioning, ICP, competitive landscape, brand voice, customer language) that other marketing skills read first. Use when setting up context, defining the ICP, or setting brand voice.
> Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups
> Library of 139+ proven marketing strategies organized by category, stage, budget, and timeline across content, SEO, paid, social, email, and growth. Use when brainstorming marketing ideas, planning growth strategies, or ideating campaigns.
> Plan, execute, and optimize paid ad campaigns across Google, Meta, LinkedIn, Twitter/X, and TikTok, covering targeting, budget, bid strategies, and retargeting. Use when running PPC campaigns, setting up ad accounts, or optimizing ROAS/CPA.
> Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry.
> Central marketing operations hub for MarTech stack, automation, attribution, campaign orchestration, and skill routing. Use when routing marketing questions, orchestrating multi-skill campaigns, or managing the MarTech stack and automation.
> Apply behavioral psychology, cognitive biases, and 70+ mental models to marketing for conversion optimization, pricing, copy, and campaigns. Use for persuasion, behavioral science, why people buy, consumer behavior, or neuromarketing.
> Programmatic page generation at scale using template-based SEO and data 100-100K+ pages. Use when building SEO pages at scale or scoping a programmatic SEO build.
> Technical SEO auditing covering crawlability, indexation, Core Web Vitals, on-page optimization, and competitive gaps, with an 85-point checklist and remediation plans. Use when auditing technical SEO or diagnosing indexation issues.
> SEO covering technical SEO, content optimization, link building, keyword research, and search analytics. Use when auditing technical SEO, researching keywords, optimizing on-page elements, or analyzing organic search performance.
> Create social media content across LinkedIn, Twitter/X, Instagram, TikTok, and Facebook with platform formats, hook formulas, and content pillars. Use when creating social posts, planning calendars, or writing LinkedIn posts and threads.
> Social media campaign analysis and performance tracking that calculates engagement rates, ROI, and cross-platform benchmarks. Use for analyzing social performance, calculating engagement rate, or measuring campaign ROI.
> pillars, editorial calendars, community engagement, and crisis response. Use when building social strategy, planning content calendars, or conducting social audits.
> This skill should be used when the user asks to "analyze tweets", "grow on Twitter", "build Twitter threads", "optimize X posting schedule", "track follower growth", "improve tweet engagement", or "create a Twitter content strategy".
> Qualify and prioritize sales leads against an ICP, score lead lists, and draft personalized outreach hooks. Use when building a target account list, qualifying inbound leads, prepping for outreach, or scoring prospects.
> Tailor a resume to a job description by extracting keywords, scoring match, and rewriting bullets for impact. Use when applying to a role, optimizing for ATS keyword match, or customizing a cover letter.
When you or another skill needs to fetch the content of a social media post by URL — tweet, X thread, LinkedIn post, Instagram post, TikTok video, Bluesky post, Reddit thread, Mastodon status, Threads post, Hacker News thread. Returns normalized structured data (author, posted_at, text, engagement counts, media URLs, replies if requested) regardless of platform. Tries strategies in order: direct API (Bluesky, Mastodon, HN, Reddit), agent-browser with modal dismissal (LinkedIn, X preview), Wayback Machine (older posts), paid APIs (ScrapeCreators / Apify — only if env keys present). Triggers on \"/social-fetch <url>,\" \"fetch this tweet,\" \"fetch this post,\" \"what does this LinkedIn say,\" \"read this thread,\" \"pull this post.\" Used by deep-research (citing specific posts), jab-hook (inspiration account analysis), business-brainstorm (competitor / operator commentary).
>- Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, onboarding/activation, churn reduction, pricing psychology, behavioral-science tactics, feature discipline, positioning/ICP, go-to-market, and AI-era differentiation. Use when advising on product design, UX, conversion, landing pages, onboarding, trials, pricing, retention/churn, growth, or positioning for a startup or SaaS. Distilled from product designer Richard (@richardrx). Not for use on gambling, betting, or casino products.
This skill should be used when the user requests social media content creation for Twitter, Instagram, LinkedIn, or Facebook. It generates platform-optimized posts and saves them in an organized folder structure with meaningful filenames based on event details.
This skill should be used when analyzing HTML/CSS websites for SEO optimization, fixing SEO issues, generating SEO reports, or implementing SEO best practices. Use when the user requests SEO audits, optimization, meta tag improvements, schema markup implementation, sitemap generation, or general search engine optimization tasks.
Go type safety, standard library type preferences, and the 'parse don't validate' principle. Use when handling IP addresses, MAC addresses, network types, or any string-typed domain data. Trigger on net.IP usage (prefer netip.Addr), string MAC addresses (prefer net.HardwareAddr), stringly-typed variables that should be custom types, or reflect.DeepEqual where == suffices. Also trigger on 'parse don't validate' discussions or type conversion at boundaries.
Reverse-engineer an authorized repo, binary, or product into a verifiable feature inventory and adoption map. Triggers: "reverse-engineer X", "tear down Y", "what should we steal from Z", "evaluate competitor/upstream", "should we fork/adopt/build-native".
Business operations: strategy, technology, growth, competitive intelligence, support, finance, HR, legal, operations, sales, productivity, product management.
Marketing: SEO audits, campaign planning, content strategy, email sequences, competitive analysis, brand review, performance reporting.
Blog publishing, blueprint to upload: post outlines, pre-publish checks, SEO, bulk frontmatter edits, link/image/taxonomy audits, WordPress upload.
App Store and Google Play screenshot creation with exact platform specs. Covers iOS/Android dimensions, gallery ordering, device mockups, and preview videos. Use for: app store optimization, ASO, app screenshots, app preview, play store listing. Triggers: app store screenshots, aso, app store optimization, play store screenshots, app preview, app listing, ios screenshots, android screenshots, app store images, app mockup, device mockup, app gallery, store listing
Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning
Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, cta button, hero image, landing page layout, saas landing page, product page design, conversion rate, landing page best practices
Video ad creation with exact platform-specific specs for TikTok, Instagram, YouTube, Facebook, LinkedIn. Covers dimensions, duration limits, AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, tiktok ad, instagram ad, youtube ad, facebook ad, linkedin ad, video creative, ad specs, paid media, video marketing, ad production, reels ad, stories ad, pre roll, bumper ad