Social Media Generator Skill for Claude

Social Media Generator

Overview

This skill enables creation of platform-optimized social media content for Twitter, Instagram, LinkedIn, and Facebook. It automatically generates posts tailored to each platform's best practices and saves them in an organized directory structure.

When to Use This Skill

Use this skill when the user requests:

• Creation of social media posts for multiple platforms
• Content generation for specific events, announcements, or campaigns
• Platform-specific content optimization
• Organized storage of social media content

Core Workflow

Step 1: Gather Information

Collect the following details from the user (ask if not provided):

• Event/content name
• Date and time (format: DD-MM-YYYY-HHMM)
• Main message or announcement
• Target audience
• Key details to include
• Call-to-action
• Any specific hashtags or mentions
• Brand voice/tone preferences

Step 2: Generate Platform-Specific Content

Create content for each platform using the templates in assets/:

Twitter (assets/twitter_template.md)

• Keep under 280 characters
• Concise and punchy
• 1-3 relevant hashtags
• Clear call-to-action
• Consider emojis for engagement

Instagram (assets/instagram_template.md)

• Engaging caption with hook in first line
• More detailed description
• 5-15 relevant hashtags
• Visual-focused messaging
• Line breaks for readability
• Encourage engagement

LinkedIn (assets/linkedin_template.md)

• Professional and informative tone
• Value-driven content
• Industry insights or takeaways
• 3-5 professional hashtags
• Bullet points for key information
• Discussion-prompting questions

Facebook (assets/facebook_template.md)

• Conversational and engaging
• Keep concise (under 250 chars for best engagement)
• 2-3 relevant hashtags
• Visual-focused
• Encourage comments and shares
• Include event details if applicable

Step 3: Create Organized File Structure

Create the following directory structure in the project:

social-media/
├── twitter/
│   └── event-name-DD-MM-YYYY-HHMM.md
├── instagram/
│   └── event-name-DD-MM-YYYY-HHMM.md
├── linkedin/
│   └── event-name-DD-MM-YYYY-HHMM.md
└── facebook/
    └── event-name-DD-MM-YYYY-HHMM.md

Filename Format: event-name-DD-MM-YYYY-HHMM.md

• Use lowercase with hyphens for spaces
• Include date in format: day-month-year-time
• Example: product-launch-15-03-2025-1400.md

Step 4: Write Content to Files

For each platform:

• Generate platform-optimized content based on the templates
• Create the platform-specific subdirectory if it doesn't exist
• Write the content to the appropriately named markdown file
• Include metadata at the bottom (platform, date, character count)

Step 5: Review and Confirm

After generating all posts:

• Provide a summary of created files
• Highlight key points for each platform
• Note any character count warnings
• Offer to make revisions if needed

Content Optimization Guidelines

Character Limits

• Twitter: 280 characters
• Instagram: 2,200 characters (but concise is better)
• LinkedIn: 3,000 characters
• Facebook: Unlimited (but under 250 for best engagement)

Hashtag Strategy

• Twitter: 1-3 focused hashtags
• Instagram: 5-15 relevant hashtags
• LinkedIn: 3-5 professional hashtags
• Facebook: 2-3 hashtags

Tone Adaptation

• Twitter: Casual, conversational, timely
• Instagram: Visual-first, engaging, lifestyle-focused
• LinkedIn: Professional, insightful, value-driven
• Facebook: Friendly, community-focused, conversational

Call-to-Action Best Practices

• Make it clear and specific
• Use action verbs
• Create urgency when appropriate
• Match platform conventions

Example Usage

User Request:

"Create social media posts for our product launch event on March 15, 2025 at 2 PM. The product is an AI-powered productivity tool called TaskFlow."

Execution:

• Gather additional details (key features, target audience, website link)
• Generate four platform-specific posts
• Create directory structure: social-media/twitter/, social-media/instagram/, etc.
• Write files: taskflow-launch-15-03-2025-1400.md in each platform folder
• Provide summary with file locations and key points

Assets

This skill includes template files in the assets/ directory:

• twitter_template.md - Twitter post structure and best practices
• instagram_template.md - Instagram caption format and guidelines
• linkedin_template.md - LinkedIn post structure and professional tone guide
• facebook_template.md - Facebook post format and engagement tips

These templates serve as reference for platform-specific requirements and best practices when generating content.