Msp Leadgen Skill for Claude
> Use this skill whenever the user wants to FIND new prospects for their managed IT services a prospect list, researching a specific business as a potential client, figuring out who the decision maker or "IT person" is at a company, or planning how to approach a prospect (email vs call vs professional network vs mail, and when). Trigger on "find leads", "find prospects", "who should we go after in [area]", "research this business", "build a lead list", "is [company] a good fit", "who do I contact at [company]", "sweep [town] for candidates", or any mention of generating leads, prospecting an area, or door-knocking researches prospects and plans the approach; msp-sales owns the ICP definition and all outreach copy; msp-marketing owns broad marketing channels. Apply alongside msp-brand and msp-sales.
Install
one command, takes just this skill from the repositorynpx skills add https://github.com/RTFM-IT-Services-LLC/msp-claude-skills --skill msp-leadgenOther skills for the same job
different authors, same section of the catalogue
Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or when user mentions content creation, brand voice, SEO optimization, social media marketing, or content strategy.
Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning.
Handle mental health crisis situations in AI coaching safely. Use when implementing crisis detection, safety protocols, emergency escalation, or suicide prevention features. Activates for crisis keywords, safety planning, hotline integration, and risk assessment.
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.
Build and scale partner ecosystems that drive revenue and platform adoption. Use when building partner programs from scratch, tiering partnerships, managing co-marketing, making build-vs-partner decisions, or structuring crawl-walk-run partner deployment.
Brainstorm 3-5 monetization strategies with audience fit, risks, and validation experiments. Use when exploring revenue models, evaluating pricing strategies, or deciding how to monetize a product.
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.
How to use it
Take rtfm-it-services-llc/msp-leadgen from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.