Creates a cross-functional pre-launch checklist covering engineering, design, marketing, support, legal, and operations readiness, with owners, dates, and go/no-go criteria so nothing is missed before release. Use for significant or cross-team launches, not a small single-team change. For the customer-facing announcement of what shipped, use deliver-release-notes instead.
npx skills add https://github.com/product-on-purpose/pm-skills --skill deliver-launch-checklist
<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->
A launch checklist is a comprehensive verification document that ensures all functions are ready before releasing a feature or product. It coordinates across engineering, QA, design, marketing, support, legal, and operations to prevent launch-day surprises. Good launch checklists surface blockers early and create shared accountability for launch readiness.
measure-experiment-designdeliver-release-notesmeasure-experiment-results or iterate-retrospectiveWhen asked to create a launch checklist, follow these steps:
Document what is launching, when, and who the key stakeholders are. Establish the launch tier (major release, minor feature, experiment) as this affects checklist scope.
For each function (engineering, QA, marketing, etc.), identify what must be complete, verified, or in place before launch. Distinguish between blockers (must-have) and nice-to-haves.
Every checklist item needs an owner and a target completion date. Ownership creates accountability; dates enable tracking.
Flag items that block other work or are blocked by external factors. Surface these early so teams can unblock.
Establish clear criteria for making the launch decision. What conditions must be met? Who makes the final call?
Every launch should have a rollback strategy. Document how to revert if critical issues emerge post-launch.
Establish when the team will review checklist progress (daily standups, T-2 days review, launch day sync).
Use the template in references/TEMPLATE.md to structure the output. A complete checklist fills every template section: Launch Overview; Engineering Readiness; QA & Testing; Design & UX; Marketing & Communications; Customer Support; Legal & Compliance; Operations & Infrastructure; Analytics & Monitoring; Go/No-Go Criteria; Rollback Plan; Check-in Schedule; and Open Issues.
Before finalizing, verify:
See references/EXAMPLE.md for a completed example.
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Take product-on-purpose/deliver-launch-checklist from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.