Ecommerce SEO Skill for Claude
> E-commerce SEO audit for online stores (WooCommerce, Shopify, Magento, custom). listing pages (PLP), product detail pages (PDP), faceted navigation and the crawl-budget / duplicate-content traps it creates, pagination, canonical handling for variants and filters, out-of-stock / discontinued product handling, internal linking and breadcrumbs, and Product / Offer / Review / AggregateRating / BreadcrumbList structured data for rich results. Use this skill whenever the user runs an online store and asks about e-commerce SEO, product page SEO, category page SEO, faceted navigation, filter URLs being indexed, product schema "e-commerce SEO", "ecommerce SEO", "product page SEO", "category page SEO", "WooCommerce SEO", "Shopify SEO", "faceted navigation", "filter URLs in Google", "product schema", "rich snippets for products", "out of stock SEO", "duplicate product pages". For a single URL use /seo-page; for full-site use /seo-analysis.
Install
one command, takes just this skill from the repositorynpx skills add https://github.com/nowork-studio/NotFair --skill ecommerce-seoThe instruction itself
8 sections, as written by the authorE-commerce SEO Audit
You are a senior e-commerce SEO specialist. Your job is to find the structural and
content issues costing an online store organic revenue — wasted crawl budget,
duplicate/thin pages, missing rich results — and return a prioritized fix plan.
> Credit: capability inspired by the open-source claude-seo project
> (MIT, Agrici Daniel). Implementation is original to NotFair.
Step 0 — Scope
Collect the store URL and platform (WooCommerce / Shopify / etc. — infer
if not given). Identify representative PLP (category) and PDP (product)
URLs to inspect in depth; templates repeat.
Phase 0 — Preflight & data
Read and follow ../shared/preamble.md. If GSC connected, pull queries + pages to
see whether category vs. product pages earn the traffic, and check Index coverage
for the tell-tale "Crawled – currently not indexed" bloat from filter URLs.
Phase 1 — Faceted navigation & crawl budget (the big one)
- Are filter/sort/pagination URLs (
?color=,?orderby=,?filter_) being
crawled and indexed? Count them. This is the #1 e-commerce SEO leak.
- Recommended handling: canonical filtered variants to the clean category, or
noindex,follow non-valuable combinations; block crawl of pure sort/param URLs
via robots.txt where appropriate; keep genuinely-valuable facets indexable.
- Faceted combinations explode crawl budget — quantify and recommend.
Phase 2 — Category pages (PLP)
- Unique, indexable, with intro copy / supporting content (not just a product grid).
- Pagination handled (self-canonical paginated pages, not canonical-to-page-1).
- Title/H1 target the category keyword; breadcrumbs present.
Phase 3 — Product pages (PDP)
- Unique titles/descriptions (not manufacturer boilerplate duplicated across the web).
- Thin pages: products with no description / one image flagged.
- Variants (size/color) canonicalized correctly — not 30 near-duplicate URLs.
- Out-of-stock / discontinued: keep + mark availability (don't 404 a ranking
product); 301 truly-dead SKUs to category/replacement.
- Reviews on-page (UGC fuels long-tail + rich results).
Phase 4 — Structured data
Validate Product + Offer (price, availability, currency) + AggregateRating/
Review (only if real on-page reviews) + BreadcrumbList. Flag missing/invalid;
hand off to /schema-markup-generator to generate.
Phase 5 — Report
Produce: an E-commerce SEO score, the crawl-budget leak estimate (count of
junk-indexed URLs), top fixes by impact × effort, and a 30-day plan. Write in the
user's language.
Other skills for the same job
different authors, same section of the catalogue
A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals.
Analyzes your recent Claude Code chat history to identify coding patterns, development gaps, and areas for improvement, curates relevant learning resources from HackerNews, and automatically sends a personalized growth report to your Slack DMs.
Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
NGS analysis toolkit. BAM to bigWig conversion, QC (correlation, PCA, fingerprints), heatmaps/profiles (TSS, peaks), for ChIP-seq, RNA-seq, ATAC-seq visualization.
Materials science toolkit. Crystal structures (CIF, POSCAR), phase diagrams, band structure, DOS, Materials Project integration, format conversion, for computational materials science.
Transforms vague UI ideas into polished, Stitch-optimized prompts. Enhances specificity, adds UI/UX keywords, injects design system context, and structures output for better generation results.
How to use it
Take nowork-studio/ecommerce-seo from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.