nowork-studio Skills

> Backlink / off-page SEO audit. Works WITHOUT a paid tool by default — it uses the Google Search Console Links report (your top linking sites, most-linked pages, and anchor text) plus any backlink export the user provides (Ahrefs / Semrush / Majestic / DataForSEO CSV). Analyzes referring-domain profile, anchor-text distribution (over-optimized / spammy patterns), most-linked pages vs. money pages (internal-linking opportunity), toxic/spam link signals, and link-building priorities. Use this skill when the user asks about backlinks, link building, off-page SEO, referring domains, anchor text, toxic/spam links, disavow, or their page SEO", "referring domains", "anchor text", "toxic links", "spam links", third-party metrics (DR/DA, full link index) require a paid data source; this skill is explicit about what it can and can't see without one.

> Scans a website to find broken links (404s, 500s). Crawls internal pages, identifies broken outbound links, and reports source pages for easy fixing. Use this when the user asks to "check for broken links", "find 404s", "audit my links", or "is my site healthy".

> Competitor page gap analysis — take a query you want to win and the pages currently outranking you, and produce a concrete brief on what to add or change to compete. Compares content depth and coverage (subtopics they cover that you don't), structure (headings, format, tables, media), search-intent match, E-E-A-T signals, schema/rich-result eligibility, internal linking, and on-page optimization — across your page vs. the top-ranking competitors. Use this skill whenever the user wants to know why a competitor outranks them on a specific query, what a top-ranking page does better, a content-gap analysis against "why does competitor X outrank me", "content gap analysis", "competitor page analysis", "what does the top result have that I don't", "how do I beat this page", "analyze competitor pages", "SERP gap", "compete for [keyword]". For seed keyword discovery use /keyword-research; for a content calendar use /content-planner.

> GSC-driven content calendar. Pulls real Search Console data, finds the highest click-potential opportunities (striking-distance queries at positions 5-20, unanswered query intent, related-keyword expansions), and produces a dated, prioritized content calendar — ready to hand to /content-writer. Use when the user asks "plan my content", "what should I write next", "content calendar", "content plan", "content roadmap", "editorial calendar", "what topics will rank", "find quick-win SEO topics", "click-potential analysis", or "schedule my SEO content".

> Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving existing pages. Use when asked to "write a blog post", "create a landing page", "improve this page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing page for", "service page", "product page copy", "rewrite this page", "make this page rank better", "content brief", "how-to guide", "listicle", or any content creation or improvement task for a website.

> E-commerce SEO audit for online stores (WooCommerce, Shopify, Magento, custom). listing pages (PLP), product detail pages (PDP), faceted navigation and the crawl-budget / duplicate-content traps it creates, pagination, canonical handling for variants and filters, out-of-stock / discontinued product handling, internal linking and breadcrumbs, and Product / Offer / Review / AggregateRating / BreadcrumbList structured data for rich results. Use this skill whenever the user runs an online store and asks about e-commerce SEO, product page SEO, category page SEO, faceted navigation, filter URLs being indexed, product schema "e-commerce SEO", "ecommerce SEO", "product page SEO", "category page SEO", "WooCommerce SEO", "Shopify SEO", "faceted navigation", "filter URLs in Google", "product schema", "rich snippets for products", "out of stock SEO", "duplicate product pages". For a single URL use /seo-page; for full-site use /seo-analysis.

> Cross-model second opinion from Google Gemini — a different AI reviewing the (pass/fail gate for Google Ads campaigns, SEO metadata, or code), challenge (adversarial stress-test that tries to break your changes), and consult (open Q&A with Gemini on Google Ads strategy, SEO best practices, or implementation questions). Use when the user says "gemini review", "ask gemini", "gemini challenge", "second opinion from gemini", "consult gemini", "stress test with gemini", "what would gemini say", "cross-model review", useful for Google Ads changes, SEO metadata updates, campaign structure decisions, keyword strategies, and bid/budget changes — Gemini has native Google ecosystem knowledge that complements Claude's analysis.

> Generative Engine Optimization (GEO) — make content rank in AI search answers from ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Audits existing content, rewrites for AI citation, and produces per-engine strategy. Use when asked to "optimize for AI search", "rank in ChatGPT", "GEO audit", "improve AI citations", "rank in Perplexity", "AI Overview optimization", "AI Overview ranking", "LLM SEO", "answer engine optimization", "AEO", "get cited by AI", "GEO", "generative engine optimization", "show up in ChatGPT", "appear in AI answers", "be cited by Perplexity", "SGE optimization", "Search Generative Experience", or "make my content show up in AI answers". Distinct from regular SEO — this targets generative engines, not traditional Google rankings.

Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.

Google Ads account audit and business context setup. Run this first — it gathers business information, analyzes account health, and saves context that all other ads skills reuse. Trigger on "audit my ads", "ads audit", "set up my ads", "onboard", "account overview", "how's my account", "ads health check", "what should I fix in my ads", or when the user is new to NotFair and hasn't run an audit before. Also trigger proactively when other ads skills detect that business-context.json is missing.

Generate and A/B test Google Ads copy. Use when asked to write ad copy, headlines, descriptions, create ad variants, test ad messaging, improve CTR, or generate RSA (Responsive Search Ad) components. Trigger on "ad copy", "write ads", "headlines", "descriptions", "RSA", "responsive search ad", "ad text", "ad creative", "improve CTR", "ad A/B test", "ad variants", "write me an ad", "ad variation experiment", or when the user wants to improve click-through rate on existing ads.

Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Page Experience component, or compare an ad group's messaging against its landing page. Trigger on "landing page audit", "landing page score", "landing page quality", "why is my conversion rate low", "LPX", "landing page experience", "ad to page match", or when `/google-ads-audit` surfaces a high-CTR / low-CVR ad group.

> International / multilingual SEO audit focused on hreflang correctness. Detects or broken return tags, wrong language/region codes, missing x-default, self-referencing errors, conflicts between hreflang and canonical, and inconsistent signals across HTML head / HTTP headers / XML sitemap. Also reviews the broader international setup — URL structure (ccTLD vs subdirectory vs subdomain), language targeting, and geo signals. Use this skill whenever the user runs a multi-language or multi-region site and asks about hreflang, international SEO, multilingual SEO, the wrong-language page showing in search, duplicate-content across country versions, or "th/en page ranking in the wrong "multi-region", "wrong language in Google", "x-default", "ccTLD vs subdirectory", "geo targeting", "language targeting", "my English page shows for Thai users", or any cross-language/cross-country ranking question. For full-site audits use /seo-analysis; for a single URL use /seo-page.

> Image SEO audit — make a site's images discoverable in Google Images and stop them from dragging down Core Web Vitals. Audits alt text quality and coverage, descriptive file names, modern formats (WebP/AVIF), dimensions and compression, responsive srcset, lazy-loading, explicit width/height (CLS), image sitemaps, and ImageObject structured data. Use this skill whenever the user asks about image SEO, alt text, Google Images ranking, image optimization for search, image file size hurting page speed, WebP/AVIF, or image structured data. images for search", "image alt tags", "WebP", "image compression SEO", "image sitemap", "ImageObject schema", or any image-discoverability / image-performance question. For overall page speed use /seo-analysis; for generating new images use the brand image skills.

> Discover, analyze, and prioritize keywords for SEO and GEO content strategies from a seed keyword or niche. Identifies high-value opportunities based on search volume, competition, intent, and business relevance. Generates topic clusters. For building a dated editorial calendar from your own Search Console data, use `content-planner` instead — this skill is seed-driven keyword discovery, not calendar scheduling. Use when asked to "find keywords", "keyword research", "keyword analysis", "search volume", "keyword difficulty", "content ideas from a seed", or any keyword discovery task.

> Local SEO and Google Business Profile audit — diagnose why a business isn't ranking in the local pack / map results, and produce a fix plan. Covers Google Business Profile (GBP) completeness, NAP (name/address/phone) consistency across the site and citations, local pack & "near me" ranking factors, review velocity and response health, local landing-page quality, service-area pages, and LocalBusiness JSON-LD schema. Use this skill whenever the user asks about local rankings, map results, Google Business Profile, GBP, Google Maps ranking, the "local pack" or "map pack", "near me" searches, NAP consistency, local citations, store/branch pages, multi-location SEO, or "why don't I show up on "rank on Google Maps", "local pack", "map pack", "near me ranking", "NAP", "local citations", "my business isn't on the map", "store locator SEO", "multi-location SEO", "service area pages", or any location-based ranking question. For full-site (non-local) audits use /seo-analysis; for a single URL use /seo-page.

Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.

Meta Ads (Facebook + Instagram) account audit and business context setup. Run this first — it gathers business information, analyzes account health, and saves context that all other Meta ads skills reuse. Trigger on "audit my Meta ads", "audit my Facebook ads", "Meta ads audit", "set up my Meta ads", "onboard Meta", "Meta account overview", "how's my Meta account", "Meta health check", "what should I fix in my Facebook ads", or when the user is new to NotFair Meta and hasn't run an audit before. Also trigger proactively when other Meta ads skills detect that meta business-context.json is missing.

> Programmatic SEO planning and audit — building or evaluating large sets of template-generated pages that target long-tail query patterns at scale (e.g. "[service] in [city]", "[product] vs [product]", "[tool] for [use-case]"). Covers data-source and template design, the thin/duplicate-content and doorway- page risks that get programmatic pages deindexed, uniqueness and value thresholds per page, internal linking and hub structure, indexation management (which pages to publish vs. noindex), and scaling without a quality manual action. Use this skill whenever the user wants to generate many pages from a template/dataset, do programmatic SEO, build location/comparison/use-case pages "programmatic SEO", "pSEO", "generate pages at scale", "templated pages", "location pages at scale", "comparison pages", "[city] pages", "my generated pages aren't indexed", "doorway pages", "scale content". For one-off content use /content-writer; for keyword discovery use /keyword-research.

> Generate JSON-LD structured data markup for rich results in Google Search. Supports FAQ, HowTo, Article, Product, LocalBusiness, and multi-type schemas. Validates against Google requirements and provides implementation guidance. Use when asked to "add schema markup", "generate structured data", "JSON-LD", "rich snippets", "FAQ schema", "product markup", "add structured data to my page", "how to get rich snippets", or any structured data task.

> Insights API + technical crawl + keyword research + metadata audit + schema markup audit + search intent analysis + Core Web Vitals monitoring. Feeds real GSC data and PageSpeed metrics into AI to surface quick wins, diagnose traffic drops, find content gaps, identify metadata mismatches, detect schema gaps, monitor page performance, and produce an actionable 30-day plan. Use this skill whenever the user asks about SEO, search rankings, organic traffic, Google Search Console, keyword performance, traffic drops, content gaps, search visibility, technical SEO, meta tags, schema markup, structured data, URL indexing, keyword research, indexing issues, page speed, performance, Core Web traffic down", "what keywords am I ranking for", "improve my rankings", "check my search console", "SEO audit", "analyze my SEO", "technical SEO", "meta tags", "indexing issues", "crawl errors", "content strategy", "keyword cannibalization", "search intent", "schema markup", "structured data", "URL inspection", "page speed", "performance score", "core web vitals", "lighthouse", or any organic search question. If in doubt, trigger. This skill handles everything from quick GSC checks to deep technical audits with performance monitoring.

> SEO drift monitoring — snapshot a site's SEO state and detect regressions over time. Captures a baseline (rankings/positions, indexed page count, titles & meta descriptions, canonical/robots directives, schema presence, key on-page drops, pages that fell out of the index, titles/metas that were accidentally overwritten (a CMS/redeploy classic), canonicals or noindex flipped, schema that disappeared. Use this skill when the user wants to monitor SEO over time, catch regressions after a site change / migration / redeploy, set a baseline, diff against a previous state, or asks "what changed on my site's SEO" or "did my time", "did my site change break SEO", "after migration SEO", "SEO regression", "baseline my SEO", "compare SEO to last month", "my titles changed", "pages fell out of the index". For a one-time full audit use /seo-analysis.

> framework, Helpful Content guidelines, on-page SEO factors, search intent alignment, technical signals, and readability analysis. Fetches GSC performance data for that specific page, crawls the live HTML, evaluates metadata, schema markup, internal linking, content depth, and produces a scored report with actionable fixes. Use this skill whenever the user wants to analyze a specific URL", "how is this page doing", "evaluate my blog post", "check this landing page", "page SEO", "content quality check", "is this page good enough", "review this page's SEO", "what's wrong with this page", "how can I improve this page", "page analysis", "single page audit", "content audit for [URL]", or any request that names a specific URL/page for SEO evaluation. If the user provides a specific URL (not just a domain), this is likely the right skill — use /seo-analysis for full-site audits instead.

> Connect a CMS to notfair SEO tools. Guides users through configuring WordPress, Strapi, Contentful, or Ghost — tests the connection, and writes credentials to .env.local. Once set up, seo-analysis automatically cross- references CMS content against Google Search Console data. Use whenever the user says "connect my CMS", "set up WordPress", "configure Strapi", "add Contentful", "connect Ghost", or "CMS setup". Also trigger if the user asks why no CMS data appears in a seo-analysis report.

> XML sitemap audit — find and fix the sitemap problems that quietly waste crawl budget and slow indexing. Discovers the sitemap (robots.txt, /sitemap.xml, sitemap index), validates structure and size limits, and cross-checks the URLs URLs that shouldn't be in a sitemap, plus indexable pages that are missing from it. Reviews lastmod accuracy, sitemap-index organization, and robots.txt reference. Use this skill whenever the user asks about sitemaps, sitemap errors in Search Console, "sitemap couldn't fetch / has errors", crawl budget, pages "sitemap.xml", "XML sitemap", "sitemap errors", "sitemap audit", "couldn't fetch sitemap", "crawl budget", "pages not indexed sitemap", "sitemap index", "lastmod", "robots.txt sitemap", or any sitemap/crawl-coverage question. For a full-site SEO audit use /seo-analysis; for broken links use /broken-link-checker.

> Search Experience Optimization (SXO) — the bridge between SEO and UX/CRO. Audits factors (title/meta/rich results that win the click), then post-click experience signals that keep users and drive conversions — above-the-fold relevance and intent match, page speed / Core Web Vitals as experience, readability and scannability, clear CTAs, mobile usability, and the things that cause pogo- sticking back to Google. Use this skill when the user has decent rankings but poor CTR or poor on-page conversion, wants to improve dwell time / engagement, reduce bounce/pogo-sticking, or align a page's experience with search intent. CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not converting", "engagement signals", "make this page convert search traffic". For pure landing-page conversion in ads use /google-ads-landing; for content quality use /seo-page.

> Upgrade the NotFair plugin to the latest version. Updates the marketplace repo, installs the new version to the plugin cache, and updates installed_plugins.json. Use when asked to "upgrade notfair", "update notfair", or "get latest version". Also handles inline upgrade prompts when a skill detects UPGRADE_AVAILABLE at startup.

> Optimize title tags, meta descriptions, Open Graph, and Twitter cards for maximum click-through rate. Generates multiple A/B test variations with character counting and SERP preview. Use when asked to "optimize title tag", "write meta description", "improve CTR", "Open Graph tags", "fix my meta tags", "social media preview", "my click rate is low", "title optimization", or any meta tag task.