When the user wants to find information sources for content ideation, competitor monitoring, or industry tracking. Also use when the user mentions "research sources," "information sources," "content ideation," "industry monitoring," "competitor monitoring," "market intelligence," "content research," or "topic research." For keywords, use keyword-research.
npx skills add https://github.com/kostja94/marketing-skills --skill research-sources
Guides selecting and organizing information sources for marketing research: content ideation, competitor monitoring, and industry tracking. Use this skill when planning where to gather signals for content, competitive intelligence, or market trends.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Use case | Purpose |
|----------|---------|
| Content ideation | Topic ideas, trends, gaps for blog, newsletter, social |
| Competitor monitoring | Product updates, positioning, pricing, reviews |
| Industry tracking | Market shifts, funding, layoffs, regulatory changes |
| Category | Format | Use |
|----------|--------|-----|
| News | Real-time, daily | Breaking news, announcements |
| Blogs | Company, analyst | Deep dives, product updates |
| Newsletters | Curated, weekly/daily | Trends, summaries; low effort |
| Events | Conferences, webinars | Industry pulse, networking |
| Data | Layoffs, market cap, funding | Quantitative signals |
| Community | Forums, Q&A | Real questions, pain points |
| Archives | Wayback, Internet Archive | Historical content, competitor changes |
Selection criteria: Authority, freshness, coverage, language/locale. Prefer 10–15 high-quality sources over 50+ low-signal ones.
| Category | Examples |
|----------|----------|
| News | TechCrunch, VentureBeat, MIT Technology Review |
| Blogs | Google AI Blog, OpenAI Blog, company blogs |
| Newsletters | TLDR AI, Ben's Bites, The Batch (DeepLearning.AI) |
| Data | Layoffs.fyi, Crunchbase, Companies Market Cap |
| Archives | Internet Archive, Wayback Machine |
| Community | Reddit, Quora, Stack Overflow; regional (e.g. Qiita for Japan) |
Note: Add locale-specific sources via localization-strategy; avoid long URL lists.
| Use case | Source types |
|----------|--------------|
| Content ideation | News, blogs, newsletters, community (Reddit, Quora, Stack Overflow) |
| Competitor monitoring | Competitor blogs, review sites, social, funding databases |
| Industry tracking | News, newsletters, events, layoff/funding data |
Avoid: Long URL lists that go stale. Use category framework + a few examples; update periodically.
| Skill | How research sources feed in |
|-------|------------------------------|
| keyword-research | Newsletters, community for long-tail and question keywords |
| competitor-research | Competitor blogs, review platforms, funding data |
| content-marketing | News, blogs for topic ideas; events for timely content |
| content-strategy | Industry trends for pillar/cluster planning |
Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals.
Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]".
Comprehensive product research and opportunity analysis for Amazon sellers. Analyzes demand, competition, profit potential, market entry barriers, and validates product ideas. Covers product sourcing, pricing strategy, and go-to-market planning. Use when the user asks about researching a product to sell, validating product ideas, product opportunity analysis, market research for Amazon, competition analysis, profit potential, should I sell this product, product viability, or any general product research questions.
Master the consultative sales methodology trusted by enterprise sales teams worldwide. Use Neil Rackham's research-backed question sequence to uncover needs and close complex deals. Use when: **Complex B2B sales** with long sales cycles; **High-value deals** requiring multiple stakeholders; **Solution selling** where discovery is critical; **Enterprise sales** with sophisticated buyers; **Consultative positioning** to differentiate from competitors
Complete product launch workflow coordinating 15+ specialist agents across research, development, marketing, sales, and operations. Uses sequential and parallel orchestration for 10-week launch timeline.
Content research and SEO writing methodology. Guides the agent through topic research, keyword identification, competitive analysis, and writing SEO-optimized content that ranks well and provides genuine value to readers.
Generate sandbox security policies from plain-language requirements and optional REST API documentation. Produces L4 or fine-grained L7 network policies and ordered network middleware configuration. Use for API access rules, middleware host selection, failure behavior, or built-in and operator-run middleware attachment. Trigger keywords - generate policy, create policy, update policy, change policy, sandbox policy, network policy, API policy, security policy, allow API, restrict API, network middleware, supervisor middleware.
Research a company, industry, or competitor set using web search and seven analytical lenses. Use when you need structured intel that feeds downstream PM skills.
Take kostja94/research-sources from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.