Prospecting Research

## Account Research: DataFlow Systems

### Company Snapshot

| Attribute | Value | Source |
|-----------|-------|--------|
| Company | DataFlow Systems | |
| Industry | B2B SaaS (Analytics) | LinkedIn |
| Size | 340 employees | LinkedIn |
| Revenue | ~$50M ARR (est.) | ZoomInfo |
| Founded | 2018 | Crunchbase |
| HQ | Austin, TX | Website |
| Funding | $45M Series B (Oct 2024) | Crunchbase |

---

### Technology Stack

| Category | Tool | Source |
|----------|------|--------|
| CRM | Salesforce | BuiltWith, Jobs |
| Marketing | HubSpot | BuiltWith |
| Analytics | Mixpanel | Careers page |
| Data | Snowflake | Job posting |
| [Your Category] | None detected | Research |

**Implication:** Salesforce user = good fit for integration. No tool in our category = greenfield opportunity.

---

### Recent Triggers

| Date | Trigger | Relevance |
|------|---------|-----------|
| Oct 2024 | Series B ($45M) | Budget for tools |
| Nov 2024 | VP Sales hired | New leader = new tools |
| Dec 2024 | 12 SDR positions posted | Scaling outbound |
| Jan 2025 | G2 reviews mention "[pain]" | Known problem |

---

### Business Context

**From LinkedIn:**
- Growing 60% YoY (CEO post)
- Expanding to enterprise segment (VP Sales announcement)
- Recent product launch: AI analytics features

**From News:**
- Named to "Top 50 Startups" list
- Partnership with [Complementary Company]
- CEO spoke at [Industry Conference]

**From Job Posts:**
- Hiring: SDRs (12), AEs (5), RevOps (1)
- Reveals: Scaling sales org significantly
- Tech stack mentioned: Salesforce, Gong, Outreach (competitor!)

---

### Challenges (Inferred)

Based on triggers and context:
1. **Scaling sales team** - Need tools to support
2. **Moving upmarket** - Enterprise processes needed
3. **Rev Ops hire** - Building infrastructure
4. **Competitor in stack** - May be open to alternatives

---

### Target Contacts

| Name | Title | Priority | Angle |
|------|-------|----------|-------|
| Sarah Kim | VP Sales | Primary | New to role (90 days) |
| Mike Chen | RevOps Manager | Secondary | Posted RevOps opening |
| David Park | CEO | Executive | Series B scaling |

---

### Recommended Approach

**Primary Target: Sarah Kim, VP Sales**
- New to role = making changes
- Scaling team = needs tools
- Moving upmarket = needs process

**Angle:** "Congrats on the VP role and Series B! I noticed you're hiring 12 SDRs. Most VP Sales at your stage tell me [challenge] is their biggest issue. Curious if that's true for you?"

**Secondary Path:**
- RevOps Manager Mike Chen (operational angle)
- Mutual connection: [Name] (former colleague)

## Contact Research: Sarah Kim, VP Sales

### Profile Summary

| Attribute | Value |
|-----------|-------|
| Name | Sarah Kim |
| Title | VP of Sales |
| Company | DataFlow Systems |
| Location | Austin, TX |
| Tenure | 3 months (started Oct 2024) |
| LinkedIn | linkedin.com/in/sarahkim |

---

### Career Path

| Period | Company | Role | Relevance |
|--------|---------|------|-----------|
| 2024-Present | DataFlow | VP Sales | Target |
| 2021-2024 | ScaleUp Inc | Director Sales | Previous tools? |
| 2018-2021 | BigCorp | Sales Manager | Enterprise exp |
| 2015-2018 | StartupXYZ | AE | SMB background |

**Insight:** Rose through ranks. Enterprise + SMB experience. First VP role = motivated to succeed.

---

### Content Activity

**LinkedIn Posts (Last 90 days):**
- "Excited to join DataFlow!" (Oct)
- Shared article on "Scaling SDR teams"
- Commented on post about sales forecasting
- Posted about team offsite (Dec)

**Themes:** Sales leadership, team building, scaling

**Quote-worthy:** "The hardest part of scaling isn't hiring—it's making sure every rep can sell like your best rep."

---

### Connection Points

| Type | Detail | Approach |
|------|--------|----------|
| Mutual Connection | John Smith (2nd degree) | Ask for intro |
| Content | Scaling article | Reference in outreach |
| Alma Mater | Stanford MBA | Mention if relevant |
| Previous Company | ScaleUp used our competitor | Migration angle |

---

### Professional Interests

Based on activity:
- Sales enablement
- Team scaling
- Forecasting accuracy
- Rep productivity

---

### Personalization Angles

**Angle 1: New VP + Scaling** (Strongest)

**Angle 2: Content-Based**

**Angle 3: Mutual Connection**

---

### Red Flags / Cautions

- Just started (Oct) - may not have full authority yet
- Previous company used competitor - could be loyal
- No public content about specific pain points

---

### Recommended Sequence

**Day 1:** Email (Angle 1 - New VP + Scaling)
**Day 1:** LinkedIn connection (mention scaling article)
**Day 3:** Follow-up email with customer story
**Day 5:** LinkedIn voice note
**Day 7:** Final email with value offer

**Expectation:** 20-30% response rate with this level of personalization