Marketing Claude Skills
3 187 marketing skills from 354 authors. They cover promotion, ads, search and everything aimed at an audience. Half of them fit into 2 033 tokens or less — that is what one costs your context window when the agent loads it. 597 ship runnable scripts rather than instructions alone. 35 of them cannot work without an MCP server, most often rube. We also found 265 copies of these same skills sitting in other people's repositories — counted once here, not 265 times.
3 187 unique 354 authors 74 updated this month 129 from vendors
Create and optimize popups, modals, overlays, slide-ins, and banners to increase conversions without harming user experience or brand trust.
Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "lead magnet", "quiz funnel", "assessment tool", "lead generation", or "score-based segmentation". Covers question design, dynamic results by tier, and automated follow-up sequences. For landing page conversion, see cro-methodology. For full marketing plans, see one-page-marketing.
Analyzes and optimizes content structure including header hierarchy, suggests schema markup, and internal linking opportunities. Creates search-friendly content organization.
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' '...
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions \"signup conversions,\" \"registration friction,\" \"signup...
Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isn''t resonating", or "brand script". Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.
Develop native iOS applications with Swift/SwiftUI. Masters iOS 18, SwiftUI, UIKit integration, Core Data, networking, and App Store optimization.
Develop React Native, Flutter, or native mobile apps with modern architecture patterns. Masters cross-platform development, native integrations, offline sync, and app store optimization.
Expert in launching small, focused SaaS products fast - the indie hacker approach to building profitable software. Covers idea validation, MVP development, pricing, launch strategies, and growing t...
Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. '
Apply modern web development best practices for security, compatibility, and code quality. Use when asked to "apply best practices", "security audit", "modernize code", "code quality review", or "check for vulnerabilities". Do NOT use for accessibility (use web-accessibility), SEO (use seo), performance (use core-web-vitals), or comprehensive multi-area audits (use web-quality-audit).
Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isn''t converting", "conversion rate", "A/B test", "why visitors leave", or "objection handling". Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usability issues, see ux-heuristics.
Review UI code for Web Interface Guidelines compliance. Use when asked to "review my UI", "check accessibility", "audit design", "review UX", or "check my site against best practices". Focuses on visual design and interaction patterns. Do NOT use for performance audits (use core-web-vitals), SEO (use seo), or comprehensive site audits (use web-quality-audit).
Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creati...
Write rigorous, conversion-focused marketing copy for landing pages and emails. Enforces brief confirmation and strict no-fabrication rules.
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn...
| Read-only dashboard over a directory of `verdict.json` files produced by `issue-reassess` campaigns. Surfaces a health rating, classification distribution, partial-fix surfaces, oldest-unresolved buckets, and per-component breakdowns. Output is HTML by default; markdown fallback available. Read-only on tracker state; consumes campaign artefacts.
| Sweep open pull requests on the configured `<upstream>` repo for inactivity past a configurable threshold and propose either a conversion to draft (when the PR is open but has gone quiet) or a closure (when the PR has been abandoned long enough to presume the author has moved on). Waits for maintainer confirmation before converting or closing anything.
> Conversion-focused UX patterns for sales funnel pages. Apply these patterns to every page to maximize conversion rates. Covers layout, CTA placement, social proof, urgency, and friction reduction.
> Comprehensive funnel audit framework. Systematically reviews every page for conversion killers, missed opportunities, and quick wins. Produces a scored report with prioritized recommendations.
> Builds a 2-page community group growth funnel. Drives free opt-ins to a group (Skool, Whop, Facebook Group, Discord, or any community platform) using a lead magnet. Use when the goal is to grow a free or paid community.
> High-level funnel strategy skill. Helps define the funnel's goal, target audience, price point, traffic source, and overall conversion path before any code is written. Use this FIRST before selecting a funnel type.
> Integration guide for connecting funnels to marketing tools. Covers email providers (Mailchimp, ConvertKit, ActiveCampaign), payment processors (Stripe), CRM (HubSpot), and automation platforms.
> Marketing benchmark triage skill. Use whenever metrics are shared with questions like "is this good?", "is this normal?", or "should I worry?" — ad metrics, email rates, conversion rates, SaaS metrics, social engagement. Compares the user's numbers against published, sourced benchmarks using panel-matching rules (same platform, model, market, and denominator), abnormal and which are benchmark anxiety.
> Marketing copy localization skill that converts English marketing copy (ads, landing pages, emails, CTAs) into native Egyptian Arabic عامية — or GCC dialect on request — with natural English code-switching for business terms. Use whenever marketing copy needs an Arabic version, an Arabic draft "sounds translated", or a bilingual campaign is being built. Rebuilds meaning per line instead of translating words; never outputs فصحى for performance marketing contexts.
Classify product launches into defensible tiers and turn roadmap inputs into a season-of-launch plan that aligns Product, Campaigns, PR/AR, Sales, and customer-facing teams.
> Scrapes case studies, testimonials, and solutions pages from a target website to build structured ICP documentation. Produces TAM analysis, firmographic segments, champion and economic buyer personas, use case mapping, customer proof points, and voice-of-customer synthesis with normalized attributes. Requires website URL as primary input. product-messaging, landing-page-copy, content-strategy, and outreach-emails.
Creates competitive battlecards for sales deal conversations. Produces win themes, landmines to plant, objection handlers, and competitive positioning per competitor. Outputs a structured markdown battlecard with quick-reference sections for live sales calls. Depends on competitor-research for competitive intelligence and consumes product-messaging, win-loss-analysis, and positioning for framing. Feeds into sales-deck, outreach-emails, and demo-script. Triggered by "battlecard", "competitive intel", "win against [competitor]", or "how do we beat [competitor]".
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.
> Win/loss analysis for B2B SaaS. Analyzes sales call transcripts across 6 dimensions (product, messaging, GTM/sales, pricing, competition, customer context) to extract why deals are won, lost, retained, or churned. Produces aggregate patterns with verbatim-quote evidence, frequency counts, confidence levels, and strategic recommendations. Includes process steps, output template, quality checklist, extraction patterns, and a worked 5-transcript example.
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
> Direct-response copywriting skill. Use whenever persuasive marketing copy is being written, rewritten, or audited — sales pages, landing pages, email sequences, ad copy, VSL scripts, hooks and headlines. Operates in five modes (write / rewrite / audit / hook / teach), selects the right framework (PAS, AIDA, PASTOR, BAB, 4Ps) for the job, demands the required inputs before drafting, and delivers copy with the strategic reasoning attached.
> Senior performance analyst skill that answers "why did sales drop (or jump)?" using rigorous funnel decomposition. Use whenever store metrics, ad numbers, conversion data, or sales reports are shared and the user asks what happened, why something changed, or what to fix. Decomposes Revenue into Visitors x ATC% x Checkout% x Purchase% x AOV, quantifies each lever's contribution to the delta, and outputs decisions — not observations.
> Full-stack paid media skill. Use whenever the work involves planning, building, optimizing, diagnosing, auditing, or reporting on paid campaigns across Meta, Google (Search/Shopping/PMax/Display/YouTube), TikTok, LinkedIn, Snapchat, or programmatic. Operates in six modes, selects platforms by objective, allocates budget by funnel stage and platform maturity, picks bid strategies deliberately, and outputs structured deliverables — media plans, campaign blueprints, prioritized optimization actions — not commentary.
Optimize CV and resume content for recruiter readability and parser-safe ATS handling without making unsupported claims about exact vendor scoring. Use when the user asks about resumes, CVs, ATS formatting, keyword strategy, bullets, section order, achievement metrics, or job-targeted resume tailoring.
Optimize personal website and web portfolio discoverability, crawlability, metadata, structured data, content usefulness, and AI-readable signals. Use when the user asks about portfolio pages, titles, meta descriptions, canonical tags, snippets, indexability, JavaScript SEO, structured data, performance, llms.txt, or web-based personal branding.
Real DCF (Discounted Cash Flow) model creation for equity valuation. Retrieves financial data from SEC filings and analyst reports, builds comprehensive cash flow projections with proper WACC calculations, performs sensitivity analysis, and outputs professional Excel models with executive summaries. Use when users need to value a company using DCF methodology, request intrinsic value analysis, or ask for detailed financial modeling with growth projections and terminal value calculations.
Framework for building competitive landscape decks — market positioning, competitor deep-dives, comparative analysis, strategic synthesis. Use when the user asks for a competitive landscape, competitor analysis, peer comparison, market positioning assessment, strategic review, or investment memo deck. Also triggers on "who are the competitors to X", "benchmark X against peers", "build a market map", or any request to systematically evaluate competitive dynamics across an industry.
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' or 'zero-click search.' This skill covers content optimization for AI answer engines, monitoring AI visibility, and getting cited as a source. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.