Google Ads Agent Skill

Google Ads

_Independent, unofficial connector for Google Ads. Not affiliated with, endorsed by, or sponsored by Google Ads. "Google Ads" is a trademark of its owner, used only to identify the service this connector works with._

Tools for working with a Google Ads account against the Google Ads API (https://googleads.googleapis.com/v23/). Reads are expressed in GAQL (Google Ads Query Language) against the search endpoint; writes go through the per-resource mutate endpoints. 13 tools across account navigation, reads and reporting, and campaign / budget / conversion-tracking management. Google Ads organizes accounts as a hierarchy: a manager (MCC) account can operate client accounts beneath it. Most tools take the operating account's customerId, plus an optional loginCustomerId (the manager account) when the operating account is reached through a manager.

When to use this

• Resolve which account to act on — list the accounts the connection can access, then (when access is through a manager) the client accounts beneath it.
• Read campaigns, ad groups, and ads — list them with status and budget, or run an arbitrary GAQL query for anything the structured reads don't cover.
• Build performance reports — pick a resource, the metrics to measure, and a date range.
• Manage campaigns and budgets — pause, enable, or remove a campaign; create or adjust a daily budget.
• Set up conversion tracking — list or create conversion actions (including the offline-conversion UPLOAD_CLICKS action).

Setup

This is an agentskills.io skill.

If the connector has not been installed as a skill yet, install it first with npx skills add zapier/connectors --skill google-ads (or your harness's own skill-install mechanism), then continue here. Installing the skill copies these files, not dependencies. Before running the CLI, a local MCP server, or zapier-sdk auth commands, run npm install --omit=dev here once. Importing the published package as a dependency in your own project instead? That npm install already resolves everything — see references/use-as-sdk.md.

The connector runs on Node.js 22.18+. Pick the reference that matches how you're running it, and load it before doing anything else:

| You have... | Load |

| --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------ |

| An MCP-aware client — tools may already be loaded (e.g. mcp__google-ads__<tool>), or you can register a local server yourself (or guide the user to) | references/use-as-mcp.md |

| Terminal / subprocess access (you can run node) | references/use-as-cli.md |

| Only your own code, importing this package as a dependency | references/use-as-sdk.md |

| You have... no tool access, no terminal, no ability to import this package — you write your own code that calls the Google Ads API directly (e.g. a code-execution sandbox) | references/use-as-recipe.md |

Scripts

All scripts use the single connection google-ads. Customer-scoped scripts take the operating account's customerId (digits only) and an optional loginCustomerId (the manager account, when access is through a manager).

| Script | Script name | Connections | Description |

| -------------------------------------------------------------------------- | ------------------------- | ------------ | --------------------------------------------------------------------------------------------- |

| scripts/listAccessibleCustomers.ts | listAccessibleCustomers | google-ads | List the accounts the connection can directly access (the account-resolution entry point). |

| scripts/listCustomerClients.ts | listCustomerClients | google-ads | List the client (operating) accounts beneath a manager account. |

| scripts/search.ts | search | google-ads | Run an arbitrary GAQL query — the full read surface. |

| scripts/listSearchableFields.ts | listSearchableFields | google-ads | List the selectable / filterable / sortable fields for a resource (compose a search query). |

| scripts/listCampaigns.ts | listCampaigns | google-ads | List campaigns with status, channel type, budget, and dates. |

| scripts/listAdGroups.ts | listAdGroups | google-ads | List ad groups, optionally scoped to one campaign. |

| scripts/listAds.ts | listAds | google-ads | List ads, optionally scoped to one ad group. |

| scripts/listConversionActions.ts | listConversionActions | google-ads | List the conversion actions configured on the account. |

| scripts/getReport.ts | getReport | google-ads | Build a performance report: resource + metrics + segments over a date range. |

| scripts/setCampaignStatus.ts | setCampaignStatus | google-ads | Pause, enable, or remove a campaign. |

| scripts/createCampaignBudget.ts | createCampaignBudget | google-ads | Create a daily campaign budget (amount in micros). |

| scripts/updateCampaignBudget.ts | updateCampaignBudget | google-ads | Update an existing budget's amount, name, or delivery method. |

| scripts/createConversionAction.ts | createConversionAction | google-ads | Create a conversion action (e.g. UPLOAD_CLICKS for offline tracking). |

Learn a script's input contract before calling it — never guess field names, casing, or types. Run --help on a script (./scripts/<name>.ts --help or node cli.js run <name> --help); it renders the inputSchema as JSON Schema and lists the connection flag and resolvers. Guessing the payload just produces a ZodError and wastes a round-trip.

Disambiguation & refusals

• Money is in micros. Budgets, bids, and report cost metrics (*_micros) are 1,000,000 × the currency amount (e.g. $50.00 → 50000000). The one exception is a conversion action's default value, which is plain currency. Don't report a cost_micros of 5,000,000 as "$5,000,000".
• Act on ids, not names. Writes (setCampaignStatus, updateCampaignBudget) take ids. Resolve a name to an id first with listCampaigns / search; if two campaigns share a name, list them with a distinguishing field (id, status, channel type) and confirm which one before acting — never silently pick.
• Unsupported — decline, don't substitute. This connector does not upload offline conversions or add members to a Customer Match audience (Google routes new API integrations to the separate Data Manager API for those), and does not create full campaigns or manage keywords / targeting / ad creatives. If asked, say it's unsupported rather than substituting another tool and reporting success. createConversionAction sets up the conversion _action_; it does not upload conversions.

Auth

Every shape passes auth as one connection selector, not the secret — a [<resolver>:]<value> string. Every connector accepts zapier:<connection-id> (Zapier-managed auth — routes through Zapier's auth, retries, and governance layer); some also accept one or more direct-token resolvers (naming and count vary per connector) — check this connector's own resolvers rather than assuming. The <resolver>: prefix is optional; a bare value goes to the first resolver that claims it — a UUID-shaped bare value always claims zapier:. Each script declares the connections it needs and the resolvers each accepts. The exact syntax for passing a connection (and how to see this connector's resolver list) differs by shape — see the reference you loaded above.

Checking what's already configured first? Don't dump environment values to do it — env or env | grep <name> prints the value along with the name, leaking a live credential into the transcript if one is set. Check names only (env | cut -d= -f1 | grep -i <name>) or test a known name directly ([ -n "$VAR_NAME" ]).

No connection yet? Pick one — and follow the reference's own flow to obtain it; never just ask the user for a connection id or token as if they already have one memorized:

| | Load |

| ------------------------------------ | ---------------------------------------------------------------------- |

| Pass the credential directly | references/use-without-zapier.md |

| Route it through a Zapier connection | references/use-with-zapier.md |

Output format

Every script returns a { data, meta } envelope:

• data — the script's result (the shape its outputSchema declares; see the reference you loaded above for how to inspect a script's exact schema in your shape).
• meta.outputDataValidation — what validating data did:
• { skipped: false, droppedPaths: null } — validated, nothing removed.
• { skipped: false, droppedPaths: [...], instruction } — validated, but those paths were stripped from data: fields the script returned from the API that the outputSchema doesn't declare. If you need them, re-run with output validation skipped.
• { skipped: true } — validation was bypassed; data is the raw, unchecked script output.

Reading dropped fields / skipOutputDataValidation. To receive the raw, unvalidated result, opt out of output validation (the exact syntax differs by shape — see the reference you loaded above). Input validation is never skipped.

Trimming the result / filterOutputData. To shrink a large result down to the fields you need, pass a jq expression that post-processes data (again, exact syntax per shape). The jq runs against data only, NOT the { data, meta } envelope, so write it rooted at data (run the script's --help — or your shape's equivalent — to see its output schema). The transformed value replaces data, meta is preserved, and the result is NOT re-validated against the output schema.

References

Load the matching reference file before working in that area:

| Reference | Covers | Load it when |

| ---------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------- |

| references/google-ads-api-gotchas.md | Auth headers, account hierarchy, GAQL, micros, mutate semantics, errors, rate limits, conversion tracking, versioning. | Before composing a GAQL query, working with money fields (micros), setting campaign status, or interpreting a Google Ads API error. |