Self Media Content Brief Agent Skill
为单篇或多平台自媒体创作澄清需求并生成可确认的创作简报。用于用户只给一句话选题、一个链接、一份素材、一个产品或模糊创作要求，需要确认目标受众、内容目标、核心判断、角度、深度、调性、证据、禁区和平台差异时。纯数据分析、已确认方向后的改稿和细节微调不使用此 Skill。
Install
one command, takes just this skill from the repositorynpx skills add https://github.com/yanhua1010/self-media-content-workflow --skill self-media-content-briefThe instruction itself
as written by the author创作简报
原则
- 先查现有上下文和用户提供的素材，再提问。
- 只问答案会改变创作方向的问题，最多 3 个。
- 用户可以跳过问题并采用合理默认值。
- 不把用户已明确的信息换一种说法再问一次。
- 简报要让用户能快速确认，不写成长篇提案。
需要确认的信息
按影响大小检查：
- 账号定位和目标受众。
- 内容目标：涨粉、互动、建立信任、转化或其他。
- 一句话核心判断或希望读者记住的结果。
- 内容来源和可验证证据。
- 平台、形态、深度、篇幅或视频时长。
- 调性、参考内容和不能写的内容。
- 截止时间和是否包含商业合作。
提问路由
| 场景 | 优先问题 |
|---|---|
| 公众号 | 目标读者、内容目标、深度、核心角度 |
| 小红书 | 受众身份、搜索问题、图文或视频、真实证据 |
| X | 想验证的判断、受众、短帖或线程、唯一行动 |
| 视频号或抖音 | 时长、出镜方式、钩子方向、可用画面 |
| 多平台 | 主平台、各平台承担的任务、可投入时间 |
缺少信息但可以从素材、项目文件或公开来源得到时，先查找，不反问用户。
输出创作简报
使用以下结构：
## 创作简报
- 账号定位：
- 目标受众：
- 内容目标：
- 主平台：
- 扩展平台：
- 内容形态：
- 一句话核心判断：
- 准备使用的证据：
- 读者收益：
- 深度与调性：
- 明确不写：
- 各平台角度：
- 截止时间：
列出使用的默认值。给出简报后停下，等待用户确认或修改。方向未确认前不要写完整正文。
交棒条件
用户确认后：
- 需要补热点、竞品或事实时，交给
self-media-trend-radar。 - 写图文或平台文案时，交给
self-media-platform-copywriting。 - 写视频时，交给
self-media-short-video。
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How to use it
Take yanhua1010/self-media-content-brief from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.