Brand Identity Agent Skill

by vibeeval

Voice framework, visual identity standards, color palette management, typography specs, brand consistency

1k tokens

context cost

the whole folder, loaded on every use

files

instructions only

copies elsewhere

how many repositories repackaged it

521

stars on the repo

on the repository, not the skill itself

Install

one command, takes just this skill from the repository

npx skills add https://github.com/vibeeval/vibecosystem --skill brand-identity

The instruction itself

17 sections, as written by the author

Brand Identity

Marka kimligini olusturma ve koruma rehberi. Tutarlilik her seydir.

Voice Framework

Voice vs Tone

| Kavram | Tanim | Ornek |

|--------|-------|-------|

| Voice | Markanin kalici kisilik ozellikleri | "Profesyonel ama samimi" |

| Tone | Duruma gore degisen ifade bicimi | Hata mesajinda: empatik, basaride: kutlamaci |

Personality Traits Matrisi

Markanin 4 eksenini tanimla:

|-------|--------|--------|----------------------|

Voice Checklist

[ ] 3-5 kelimelik voice tanimi var (orn: "Guvenilir, samimi, net")
[ ] Her voice ozelliginin "yapma" karsiligi var
[ ] Ornek cumleler var (ana sayfa, hata mesaji, onboarding)
[ ] Tone varyasyonlari tanimli (basari, hata, bekleme, bilgi)

Visual Identity Standards

Logo Kullanim Kurallari

| Kural | Detay |

|-------|-------|

| Clear space | Logo etrafinda min logo yuksekligi kadar bosluk |

| Min boyut | Dijitalde min 24px yukseklik |

| Arka plan | Hangi renklerde kullanilabilir, hangilerinde degil |

| Varyasyonlar | Full color, monochrome, reversed (dark bg) |

| Yasaklar | Stretch etme, renk degistirme, efekt ekleme |

Color Palette Management

3-Katman Token Mimarisi

LAYER 1: Primitive (Ham renkler)
  blue-500: #3b82f6
  blue-600: #2563eb
  gray-100: #f3f4f6

LAYER 2: Semantic (Anlam tasiyan)
  color-primary: {blue-600}
  color-danger: {red-600}
  color-surface: {white}
  color-text: {gray-900}

LAYER 3: Component (Kullanim yeri)
  button-primary-bg: {color-primary}
  button-primary-hover: {blue-700}
  card-bg: {color-surface}
  input-border: {gray-300}

Palette Kurallari

| Kural | Detay |

|-------|-------|

| Ana renkler | Max 3 (primary, secondary, accent) |

| Notral tonlar | 1 gray skalasi (50-950) |

| Durum renkleri | Success (yesil), Warning (sari), Danger (kirmizi), Info (mavi) |

| Dark mode | Her semantic token'in dark varyanti |

| Kontrast | Tum text/bg kombinasyonlari WCAG AA (4.5:1) |

Typography Specifications

|----------|------|---------|-------|-----------------|

| H1 | Primary | Semibold (600) | 36-48px | 1.2 |

| H2 | Primary | Semibold (600) | 24-36px | 1.25 |

| H3 | Primary | Medium (500) | 20-24px | 1.3 |

Font Pairing Rehberi

| Baslik | Govde | Karakter |

|--------|-------|----------|

| Inter | Inter | Notr, profesyonel |

| Cal Sans | Inter | Modern, teknoloji |

| Playfair Display | Source Sans | Luks, editoryal |

| Space Grotesk | DM Sans | Yaratici, modern |

| Fraunces | Work Sans | Sicak, organik |

Iconography

| Kural | Detay |

|-------|-------|

| Stil tutarliligi | Tek icon seti sec (Lucide, Heroicons, Phosphor) |

| Boyut skalasi | 16, 20, 24, 32px (text ile orantili) |

| Cizgi kalinligi | Set icinde tutarli (1.5px veya 2px) |

| Filled vs Outlined | Birini sec, karistirma |

Brand Consistency Checklist

Dijital Urunler

[ ] Primary font tanimli ve yuklendi
[ ] Color token'lari CSS variable olarak tanimli
[ ] Logo tum varyasyonlarda mevcut (SVG)
[ ] Favicon ve og:image marka tutarli
[ ] Button, input, card stilleri tutarli
[ ] Hata mesajlari marka voice'una uygun
[ ] Empty state illust/copy marka ile uyumlu
[ ] Loading animasyonu marka ile uyumlu
[ ] 404 sayfasi marka ile uyumlu

Iletisim

[ ] Email template'leri marka tutarli
[ ] Bildirim mesajlari voice rehberine uygun
[ ] Onboarding akisi marka tonunda
[ ] Dokumantasyon stili tutarli

Islem Akisi

Kesfet: Marka degerlerini, hedef kitleyi, rakipleri analiz et
Tanimla: Voice, renk, tipografi, ikon standartlarini belirle
Dokumante et: Token'lari, kurallari, ornekleri yaz
Uygula: Design system'e entegre et
Denetle: Tutarlilik kontrolu yap, sapmalari duzelt

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How to use it

Copy the folder

Take vibeeval/brand-identity from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.