Linkedin Profile Optimizer Agent Skill

Audit and rewrite a LinkedIn profile end-to-end for 2026: headline, About 7-step, Featured, banner, photo, Experience metrics, Skills, custom URL, recommendations. Triggers on "review my profile", "rewrite my headline", "fix my About", "optimize banner", "profile audit", "LinkedIn bio". Converts resume-style profiles to ones that convert 3-5x better.

1.3k tokens

context cost

SKILL.md, read when the skill is used

files

plus reference files

copies elsewhere

how many repositories repackaged it

473

stars on the repo

on the repository, not the skill itself

Install

one command, takes just this skill from the repository

npx skills add https://github.com/sergebulaev/linkedin-skills --skill linkedin-profile-optimizer

The instruction itself

10 sections, as written by the author

LinkedIn Profile Optimizer

Audit the nine components of a LinkedIn profile (photo, banner, headline, About, Featured, Experience, Skills, custom URL, recommendations) against 2026 best practices, then rewrite each section that needs it. Optimized profiles get ~3.9x more views and convert visitors 3-5x better than default/resume-style profiles.

When to use

User pastes their LinkedIn profile URL and asks for an audit
User wants to rewrite their headline, About section, or Featured section
User is launching a content strategy and needs the profile to match
Any of: "review my profile", "fix my headline", "optimize bio", "profile audit", "LinkedIn optimization"

Input

Profile URL (or screenshots of sections)
Goal: clients / job seeking / authority — Featured and CTA vary by goal
Optional: draft content to grade against the existing profile

Output

A structured audit + rewrite in this shape:

Scorecard (9 sections, pass/fail/needs-work)
Priority fixes (ranked by impact)
Before → After rewrites for each failing section
Expected uplift (based on benchmark data)

Steps

Intake. Collect profile state + goal. Flag missing sections.
Score each of 9 sections against the checklist (see references/).
Rewrite headline using [What You Do] | [Who You Help] [Achieve What Result] — fit all 220 chars.
Rebuild About with 7-step structure; verify first 265-275 chars hook before "see more".
Curate Featured (3 strong items) matched to the goal:
Clients: lead magnet + case study with results + calendar link
Job seeking: portfolio + best work samples + top-performing post
Authority: best content + media/podcast features + newsletter signup
Rewrite Experience bullets as action verb + specific metric. Add 5+ skills per role. Pin top 3 skills.
Claim custom URL (linkedin.com/in/firstnamelastname, not the -123abc456 default).
Draft recommendation requests with specifics ("about [project/skill]") — don't send LinkedIn's generic template.
Deliver before/after diff + expected uplift (3.9x views, 3-5x conversion, 71% more likely to land interviews).

Nine-component scorecard

| # | Section | Pass criteria (2026) |

|---|---------|----------------------|

| 1 | Photo | ≥400x400, face fills 60% of frame, <3 years old, natural light, slight smile |

| 2 | Banner | 1584x396, text in right 2/3, high contrast, includes value prop + CTA, tests well on mobile |

| 4 | About | 200-300 words, first-person, 7-step structure, hook in first 265-275 chars |

| 5 | Featured | 3 items, matched to goal, custom 1200x627 thumbnails |

| 6 | Experience | Every bullet = action verb + metric, 5+ skills per role, media attached |

| 7 | Skills | 50 listed, top 3 pinned, mirrors target job descriptions, ≥1 endorsement each |

| 8 | Custom URL | linkedin.com/in/firstnamelastname (not the default hash) |

| 9 | Recommendations | At least 3 recent, specific (not generic), from diverse contexts |

Key benchmarks (from co.actor research)

Optimized About sections: 3.9x more views
5+ listed skills: 3x more connection requests
Comprehensive profile: 71% more likely to land interviews
Featured section content: 30% longer viewing time
Personal founder profile vs company page: 315% more engagement, 270% more conversions

Hard rules

Global voice rules: see root SKILL.md §Voice rules. Additional skill-specific rules:

First person ("I help...") never third person ("Jane is a passionate...")
Never "passionate thought leader" / "driven professional" / "results-oriented" (profile-specific AI vocab)
Avoid wall-of-text. Use line breaks in About section
80% of users leave Featured empty. Filling it is a free edge

Reference files

references/profile-headline-formulas.md — 220-char formula + before/after examples
references/about-section-templates.md — 7-step structure with character budgets
references/featured-section-playbook.md — goal-matched content types
references/banner-photo-specs.md — dimensions, composition, mobile test
references/experience-skills-rules.md — bullet rewriting + skills strategy + custom URL + recommendations

linkedin-content-planner — post pillars should echo the profile's headline/About thesis
linkedin-post-writer — Featured section rotates quarterly; pin your flagship post
linkedin-humanizer — scrub profile copy for the same AI tells we scrub from posts

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How to use it

Copy the folder

Take sergebulaev/linkedin-profile-optimizer from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.