SEO Audit Skill for Claude

SEO Audit

Audit the user's site using their own data via the Ryze MCP. No estimates — everything below comes from their actual GSC/GA4.

Workflow

• Pick the property. google_search_console__listSites. If several, use the one matching the user's domain; confirm only when ambiguous.
• Indexation. google_search_console__getIndexationSummary — indexed vs not-indexed counts and reasons. Flag anything unusual (large "Crawled — currently not indexed", spikes in excluded pages).
• Performance baseline. google_search_console__runRawSearchAnalytics: last 90 days vs previous 90, dimensions query and page (two calls each period). Compute clicks/impressions/CTR/position deltas.
• Find the problems:
• Decaying pages — pages whose clicks dropped >30% period-over-period
• CTR anomalies — queries with position ≤ 5 but CTR < 2% (title/meta problem)
• Striking distance — queries at position 8–20 with high impressions (one push from page 1)
• Cannibalization — same query, multiple ranking pages splitting clicks
• Spot-check pages. For the 3–5 worst pages, google_search_console__inspectUrl — canonical, indexing state, last crawl.
• Cross-check traffic. google_analytics__runRawReport — organic sessions + conversions by landing page, same periods. A page can hold rankings but lose revenue; call that out.
• AI traffic. google_analytics__getAIReferrals for the same window — note whether AI engines are becoming a meaningful channel for this site.

Output

A report with: verdict up top (one paragraph, is the site healthy or not and the #1 issue), then sections — Indexation, Losers, Quick wins (striking distance + CTR fixes, ranked by impressions), Cannibalization — each with a table and the specific fix. End with a prioritized 5-item action list.

Fallbacks

If GSC isn't connected, say so and point to Ryze connector setup (https://help.get-ryze.ai/claude/connect) — do not substitute third-party estimates for the site's own data.