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Competitor Gap Agent Skill

Find keywords a competitor ranks for that the user's site doesn't — the content gap, prioritized by volume and winnability. Use when asked "what does competitor.com rank for", "keyword gap vs X", "steal competitor keywords", or "why do they outrank us".

484 tokens
context cost
the whole folder, loaded on every use
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
189
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository
npx skills add https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills --skill competitor-gap

The instruction itself

3 sections, as written by the author

Competitor Gap

Their rankings are estimates (DataForSEO), yours are real (GSC). Diff them.

Workflow

  • Competitor's keywords. Via the workspace's DataForSEO tools — Labs ranked_keywords for the competitor domain (request shape: native__get_provider_docs, provider dataforseo). Pull top ~500 by volume. If DataForSEO isn't exposed in this workspace, check for connected ahrefs/semrush providers and use their organic-keywords endpoint instead; if none, stop and say which connection is missing.
  • Competitor overview. Labs domain_rank_overview — their estimated organic traffic and keyword count, for context.
  • Your keywords. google_search_console__runRawSearchAnalytics, dimension ["query"], last 90 days, high rowLimit — the full set of queries the user's site gets impressions for.
  • Diff into three buckets:
  • Gap — competitor ranks top 20, you have zero impressions → new content needed
  • Behind — you both rank but they're ≥ 5 spots ahead → improve existing page
  • Ahead — you outrank them (report briefly; it's the moat)
  • Prioritize the Gap and Behind buckets by volume × relevance to the user's product. Drop branded competitor terms unless the user wants comparison pages — then list them separately as "vs / alternative" page candidates.

Output

Verdict (how big the gap is, in keywords and estimated traffic), then: Gap table (keyword, their position, volume, suggested page), Behind table (keyword, their pos, your pos, your page, fix), and a top-10 action list. Note explicitly which numbers are estimates (theirs) vs real (yours).

How to use it

Copy the folder

Take ryze-ai-adgent/competitor-gap from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.