Growth

Growth Skills

Growth skills for indie Apple developers — from analytics interpretation to press outreach to community building. Covers the non-code aspects of building a sustainable app business.

When This Skill Activates

Use this skill when the user:

• Asks about growing their app or user acquisition
• Wants to understand app metrics or analytics
• Asks about press/media outreach or getting reviews
• Wants to build a community around their app
• Asks about indie business operations (LLC, taxes, hiring)
• Mentions growth strategy, marketing, or user engagement
• Wants data-driven guidance on what to improve next

Available Skills

store-growth-audit/

Stage-by-stage audit of an app's App Store growth machinery against a 54-item P0–P9 playbook — every item scored from an ASC read, a codebase check, or an explicit question, then routed to the skill that fixes it. Read-only; works for live apps (audit) and pre-launch apps (growth plan).

store-signals/

Close the post-launch loop — turn a live app's App Store signals (reviews, analytics, sales, crashes, listing conversion) into a metric-tagged backlog, and verify whether last cycle's changes moved the metric they promised to move.

analytics-interpretation/

Interpret app metrics and make data-driven decisions. Covers DAU/MAU, retention curves, LTV/ARPU, App Store Connect analytics, funnel analysis (AARRR), cohort analysis, and decision trees for what to fix based on which metric is underperforming.

press-media/

Get press coverage and media attention for your app. Covers press kit preparation, finding relevant journalists/bloggers/YouTubers, pitch timing and embargo strategy, indie developer story angles, and email templates for outreach.

community-building/

Build and engage a user community around your app. Covers platform selection (Twitter/X, Mastodon, Reddit, Discord), building in public strategy, content calendars for solo developers, and converting community members into advocates.

indie-business/

Business fundamentals for indie app developers. Covers business entity setup (LLC, S-Corp), Apple Small Business Program, tax basics for app revenue, revenue tracking, when to hire, and financial planning for indie sustainability.

How to Use

• Identify what growth stage the user is at:
• Pre-launch: store-growth-audit (seed the growth plan), press-media (prepare press kit), community-building (build anticipation)
• Just launched: analytics-interpretation (baseline metrics), press-media (launch outreach)
• Growing: store-signals (monthly loop), analytics-interpretation (optimize funnel), community-building (scale engagement)
• Established: store-growth-audit (quarterly re-audit), indie-business (formalize operations), analytics-interpretation (advanced cohorts)
• Read the relevant sub-skill's SKILL.md for detailed workflow
• Ask clarifying questions about the user's app, audience, and current metrics
• Provide actionable guidance tailored to their specific situation